New Tagline

Taglines for businesses
We all know what taglines are.
Taglines have been a part of how a company describes their products or services through advertising strategies since the beginning of time.

All taglines are not created equally
Some taglines say all there is to be known about the business you might come across, though generally the way we all hear these tagline creations is through the media advertisements and commercials even having the tagline added to the actual product or service itself helps it grow over time.

Some taglines we will forever remember
GE, Band Aid and State Farm are some that come to mind while we share this article today.

Taglines change over time
Music might be one way of branding who does not remember the tones utilized over the years by the Silicon Chip maker Intel, bumm, bum, bum, bummmm.

Latest taglines are more cool, to the point expressed in ways such as how today’s businesses are named like “Space 420” a night club because it is located at 420 on the street where it is, or “Eat”  a restaurant to enjoy food.

Meet our latest change to the Tagline
We are Viper Mailer and what we do is provide a web based do-it-yourself fully supported email marketing services company and since 2005 this product has had no tagline, now it does.

Viper Mailer
Email Marketing Service
Create. Share. Grow. 

Create.
Viper Mailer provides an easy to build canvas to create your important branded message

Share.
Then share through sending the important message to your list of friends, contacts and customers

Grow.
Then through your creative message and sharing your business will grow

Logic is the email marketing authority
We could not have made the use of an email marketing service any easier then we have, we felt also that the ease of use and return on investment experienced by our overall client base needed an easy set of best descriptive words that would convey this message to potential new clients.

We as well wanted this tagline to become the branding we utilize for our marketing efforts thus the tagline, so come Create. Share. Grow. with us.

9 Steps to marketing for a nonprofit

Nonprofits need to reach out to others
The status of a nonprofit does not make nonprofit groups immune to the need to reach out contact and continually get their cause in front of the mass public.

Hello friends are you sitting on the board of directors for a nonprofit organization and looking for a low cost consistent way to contact potential donors and current donors for your nonprofit organization?

We will share how to market your nonprofit with ease
One other area of a nonprofit that matches a traditional business of the financial restraints associated with a marketing budget, however worry not we have a way to help any business, membership group or nonprofit organization.

Email Marketing works hard for nonprofits
Email marketing requires little skill to launch say a monthly newsletter sharing what the organization has been up to maybe even educational information to help the prospect or stake holders the nonprofit already has with them.

Affordability ease of integration and (ROI) Return on Investment are the three key success components that make email marketing the best choice for any nonprofit organization. 

Easy does mean lazy
If you are a note for profit group you still need to apply a list of items to your email marketing campaign before you set out to begin building your stakeholder size.

Adding Email Marketing in 9 Steps
How to launch a nonprofit email campaign successfully a step by step guide that is a proven and effective campaign plan.

Step 1
Sign up for an email marketing service
Select Viper Mailer they are a fully supported do-it-yourself email marketing deliverability service.

Step 2
Upload your email contacts to your email marketing account
If you do not have these call your stakeholders and ask them for their email address and also ask for one referral that the stakeholders know would love to receive your monthly newsletters.

Step 3
Create an email template utilizing your nonprofit colors into the top banner
This will help the recipients know through color over time, color identifies and sells well also color will help your share that your messages are from a trusted and requested source.

Step 4
Add your nonprofit logo into the color banner
People might at first not recognize your colors, but they might remember your logo.

Step 5
Create a short bit of content for your first newsletter
Build an annual newsletter calendar where you can write down thoughts, make notes about what is going to be in each of the upcoming 12 newsletters or s. Planning and pre-thinking will help build an exciting and organized email campaign that will last.  Be sure your content is helpful hints and educational information. Keep the content short with links to additional information on your website for those wanting to learn more.

Step 6
Adding Call-To-Action to your nonprofit newsletter
While sharing helpful hints from your nonprofit be sure to express how the recipients can help your organization. You might share with them what the organization is in need of, this could be material items, dinner party tickets you are selling or money that is always needed in the operation of a nonprofit.

Step 7
Build a catchy 35 or less then 50 character subject line
Build a subject line (reframe from all capitols) that will get your nonprofit messages opened, for example our pet saver operation found homes for 30 cats in June.

Step 8
Grow your email list quickly
Add a signup box for the nonprofits website
Viper Mailer supplies an easy to install code to place those who signup for your newsletter into your email marketing contact management section of your account automatically. 

Step 9
Track your email marketing newsletter campaign success
Email Marketing Services offer tracking a way to see who is opening your newsletters, which recipients are not receiving your newsletters, so you can contact them for an update (always ask for a referring email address of an associate of theirs), and which recipients are clicking on links in the newsletters to your nonprofits website.

Logic thoughts
Thank you for reading our nonprofit marketing step by step program, we hope you enjoyed this article, we hope this article leads to a global nonprofit powerhouse for you and that you might share this article with a nonprofit in your area.

5 things about your name

Welcome to the age of the Internet
Like in life the Internet is not fair or equal to all

The Internet offers a few (not all) the opportunities to stand out above others

Personal domain names have only one limited
This limit is also why not all people can own their perfectly spelled .com only domain name is because there are over 6 billion people heading quickly to9 billion by 2050 on earth and many have the same first and last name, so in many cases there is going to be one personal domain name leader and if you want that name as your legacy for generations to come, you are going to need to acquire it at any cost.

Logic shares 6 things about controlling your personal Internet presence
We have surmised that since being in business since 1993 that there are benefits with being on top of your game however being on the Internet does not mean success but rather an opportunity for those that not only work hard at the technological progression the Internet offers.

Logic Avatar is Lance Conway
To achieve this it was, and still is about branding and controlling your online profile
When Logic bought his true name as a .com back in 1999, Lance Conway as LanceConway.com, we knew that search engine progression would grow through intelligence making the importance of having

Personal domain name thing number 1
You must have the .com or upper level domain name ending known in the domain name industry as a TLD. Reason is because search engines could care less and will not guarantee that anything other then the .com of LanceConway.com would come up at the top of the (SERP) Search Engine Page Results.

Personal domain name thing number 2
While a person can buy their sir name as a .com with the middle name or the middle initial it will not work since when someone looking to learn about or locate you does an Internet search because the actual name is taken, for example you sacrifice and buy the domain name LanceSConway.com however no one is going to know say me as Lance S. Conway making the purchase of the sacrifice a total waste of your time.

Personal domain name thing number 3
Friends at this point you might have thought, hey Logic who needs to buy their personal domain name since I can just build a Google or Bing profile maybe even a Facebook Twitter or MySpace profile and that will be good enough.

This answer is easy for us to share about public profiles
You have not one once of control over what you are or who you become

Ok these profiles on any of those free services are never owned by you, also they are generally taken already by someone else and besides, who really is going to respect anyone that has an Internet address that says like in our case would read like this, LanceConway/Facebook.com.

Personal domain name thing number 4
Oh Logic aren’t you just able to get an AOL.com or any of those other free email address like for example .(JavaScript must be enabled to view this email address)

Would you communicate trustingly with a received free email address sender?
We will be one of the first to explain, while it is nice that so many of these search engines provide free email addresses to anyone from anywhere on the planet.

There is a motivation behind search engines providing these free accounts, they help the search engine track you, and they help keep the search engine audience loyal to their search engine.

These free email accounts are mostly today’s cause of SPAM, emails that most all of us receive from search engine providers like MSN. (Logic does not receive SPAM)
Many companies and some actual consumers block or never take seriously when conducting any serious business these free email account senders. This is because these free email addresses have no value, caused when they are first issued to anyone anytime with no real verification systems in place. Open a free email account with any free email account provider use it maliciously and the search engine close the account, so all you have to do is switch to or open another free email account. 

Personal domain name number 5
Public profiles on free social networks are a fun and cute consumer thing to do and we agree, though they are not for Logic they are ok.

However public third party social networks or online profiles in general can be very bad for controlling your personal brand. There are rules on all of these profile sites, there are advertisements, there is that ability for others to post things about you, and there is the hopeful consequence that if you hit it big money wise your social network popularity is going to see more search traffic reading things seeing things you might rather were not available to others you have never truly met.

Here is where owning your personal domain name like Logic has LanceConway.com kicks in
Owning your sir name is even greater then a Wikipedia.com profile.
Yet another one of those Internet locations that is also open for anyone and everyone to hack on you or about you.

Reason others are so willing to pick others apart on the Internet is mostly since the Internet has created many brave people through there thinking they can be anyone they want to be and get away with crimes, even though they rarely know most all email addresses are reversibly tracked when a crime is committed.

A personal .com domain name is the best place where you provide via the Internet audience accurate information about the real you, controlled content and images by you, search engines will return this personal website at the top of the search engine page when searched for (only if you own the .com domain name)

Logic thoughts
Friends if you go to your favorite search engine and type in LanceConway.com it does not take you to a website. This name is for a time when it is needed through popularity or recognition from years of hard smart work and efforts.

Today Logic is the article writer and SEO/SEM officer for all websites under Viper Logic and Logic is the CEO for Viper Mailer an email marketing services where businesses, nonprofit and membership groups (Create. Share. Grow.) through the use of email campaigns.

Logic has a personal profile on this blog and all Viper Logic site like the one at Viper Mailer

Plans for Logic’s personal name
When Lance Conway CEO of all things Viper Logic one day becomes more popular and hence successful, then the domain name Lance Conway will be a stand alone piece of one of the companies founders and this will allow a place to share images, information, charities, achievements ands future plans to share a mention a few ideas for my personal domain name.
Knowing that should anyone perform a search from their favorite search engine, the website will be presented at the top of the search as a focused place to learn about one of this companies founders without the need to provide all of the content about that founder to a particular product or service that the company has produced.

Helping our readers and friends plan ahead
We hope our article about personal domain names has helped you think of what it is you are aspiring to become in life and that you plan to buy your .com sir name soon making it a part of your personal online profile and generation legacy.

Grand Slam Offer

If Denny’s can do it, so can you
Own a business?

Denny’s promotion set to prove there is value in sending out email messages to your customers.

Denny’s to give away free breakfast for a year
One lucky winner is going to be able to eat breakfast at Denny’s for one full year and 600,000 customers signed up to win this major prize.

What did Denny’s win?
More then the customers did, the company received 600,000 entries and of the 600,000, 450,000 entered the Denny’s rewards program that Opted the customers into the email rewards program agreeing to receive regular email messages, offers and menu updates from Denny’s and all this only cost Denny’s one breakfast for a year for one of the 600,000 customers.

Proof is in the pudding
Denny’s Restaurant did this, so you should as well
Make up a special offer for your business, one that you would jump at the chance to win, it is really easy, when people come into your place of business they must fill out a card or enter the contest online through your website (Viper Mailer supplies the automated signup code for free) to be eligible to win a free item from your business, maybe it is food or maybe it is a free set of car tires.

Expect results through your promotion
While we must admit you are not likely to get 450,000 email signups for your future branding and awareness email message campaign, which is fine because though none of us want to turn away business 450,000 customers, might be more then you or we can support without first growing the business we operate today.

Free promotions work to grow business over time
This way of growing your business through a free promotion is a low cost way to grow your sales and will bring in, through word of mouth and more frequent returning customers a few thousand email contacts to begin your email marketing campaign. 

Free offers draw crowds to any business
People according to the article about the Denny’s promotion love something for free
The odds of wining are low, since there was to be only to be one winner of the breakfast for a year promotional campaign.
The free promotion generated growth and this drew in business that otherwise would have not been possible for Denny’s at the same time this promotion yielded the 450,000 email addresses that Denny’s can continue to harvest for years to come.

The making of a great promotional offer
Create a great, irrefutable, and simple to understand no gimmicks offer
Open an email marketing account with Viper Mailer the email marketing services provider add a signup offer for your website and access our free signup code that automatically adds website signups from your website to your Viper Mailer contacts section of your email marketing account.

Create a signup card for your business counter top or tables and begin collecting entries

When to select a winner?
Your winner should be selected on a date about one and a half months out from the start of the promotion

This time period should allow you to take advantage of continual returning customer sign ups and also for the viral word of mouth to take effect through your current customers, while the online signup will allow those that do not find time to visit your business the chance to participate as well. This also will grow your list of contacts for your customer loyalty and branding email marketing campaign.

Additional electronic marketing resources
We offer an entire library devoted to the art of building a successful business to e-Communications at Viper Mailer
Email Marketing Techniques 
Email Marketing for Business getting started