Small Business sales help Part 2 of 8

Part 2 of 8 growing your sales

Did you miss Part 1 of 8 Small Business growing your sales?

Secrets of the top level or level three sales person and what they do not want you to know. Three rules they live by each day including a light lead in to their personality.

Top level salesperson secrets reviled
Logic likes to share they are no secrets in life or in anything, only the passion to learn about it.
More then likely in our lifetimes, we have each had contact with a level three salesperson.

How do we know?

Have you ever received a phone call, postcard or an email from an individual says a real estate agent car dealer or perhaps even your local dentist office? Perhaps you have been at a local chamber of commerce meeting, a dedication party for a person in your city being honored, and maybe you go to car shows and have met people there that strike up a conversation with you?

Then my friend these are the level three salesperson in our lives, they are not afraid to ask for the sale or order, they are into being wherever they are needing to be, say at that car show as an example, they are there maybe not because they love cars but because anytime there is an opportunity to share with potential clients what they are and what they are offering, they are going to be there.
They are not going to come across like an amateur, that would be quit the contraire because these salespersons are anything but an amateur. They are experts and building relationships well and long before the sale.

Rules level three salespersons live by

Rule 1: Make friends, 10 if not thousands of friends.
The more friends they make the more opportunities they have and the more likely they can count on you over time to share what you are offering with their friends, this is called viral sales. What might not meet the needs of the person they have conversations with could be exactly what the friends of these contacts need.

Rule 2: Never say no to anything, level 3 salespersons leave that door open.
This does in no way mean that they have to do things or be a part of things they are not interested in but they know to never close these doors because the person that asked the question will remember the positive experience instead of the always saying no to everything salesperson or friend.

Rule 3: Always gather contact information.
When the level three salesperson makes casual contact and of course knowing that these super salespersons never take no to mean no they gather information like business cards, names email addresses and phone information.

The super salesperson is building his or her list of friends and strengthening their arsenal of potential customers, these level three salespersons call each casual acquaintance a future customer.

Cold hearted sales tactics or real world sales devotion
When you review the efforts of a level three salesperson you might start thinking or come to the conclusion that hey, they are not making friends, they are just befriending others for financial gain.

This bad befriending thought you are thinking would be wrong, the super salesperson needs and enjoys having friends and if they can have friends and make money, then still better the then, isn’t it?

Personalities that grow great wealth
While on the surface the level three salesperson appears to only care about making money they actually and most frequently love to converse with anyone who is within ears reach of their strong, positive voices of great confidence. These super salespersons have a passion to share what makes their days so profitable and rewarding on a personal and professional level.

Coming up in Part 3 of 8
Logic talks on the record about salespersons for business, followed by the customers are king and what to do about it. We then discuss how to go from a level one or level two salesperson to the rare highest, level three salesperson.

Small Business sales help Part 1 of 8

Hoo hoo hoo

Black Friday and then Christmas are fast approaching.
Logic thought now would be the time to get the word out about available holiday season retail help, tips and techniques that can assure enormous retail sales as well as how to advance ones salesperson career.

Welcome readers to our 8 part article on how to grow the Super Salesperson and grow your business to levels you never thought possible.

In Part 1
We are going to describe the 3 levels or flavors of salespersons available to any business there is.

Sales help beyond the holiday season
Logic is sharing information based on an estimate that holiday retail sales (year over year) will be down around 5% (estimate) from 2008 holiday retail sales figures.

Logic is in addition sharing the 3 levels of salespersons available in the workplace and what each job function involves.

Logic will share customer service ands support follow through of the super salesperson.

Logic is also offering various ways to build sales through innovative low cost ways, ways that work not just for us small business operators but for the big business operators as well.

Are you waiting for customers to arrive at your door?
This might not be the time to count on consumers arriving in your retail store on their own, unless of course you have something they need more then something they are just wanting. You as a business operator should never just expect customers to come, you need to be proactive otherwise you are leaving money on the table.

Salespeople come in 3 flavors

Flavor 1 reactive (the lowest level of salesperson activities)
You are a salesperson in a retail store.
You open the door and the customer’s strolls by, comes inside, looks around buys or does not buy something they see.
Either way, you are not making the sale, this is the equivalent to being a car sales person or real estate agent that just picks up what comes through the door. The customers that call a business and reach a salesperson are in the level one arena.

Flavor 2 reactive and proactive (the middle level of salesperson activities)
You are again a salesperson in a retail store, only this time you are interactive with each customer, you know everything there is to know about each product your store offers. Perhaps you are a telephone cold caller, I envy you.

You my friend are the go to expert for the line of products your store carries.

Introduce yourself to each and every customer that walks through the door, smile and see if the customer wants to share how their day is going, even if you truly could care less, get involved regardless of what size purchase the customer is going to make.

A small purchase by a customer today could be the stores largest customer purchase in the future.

Flavor 3 proactive (the top level of salesperson activities)
You have come a long way my salesperson friend, you have reached the top of the world for sales.
Welcome to the go out and get world of high sales results you are now in the top less then 10% of salespersons arena.

Question:
What creates the top or upper level known as a proactive salesperson?

Answer:
No never means no, it means maybe.

Hello you, yes you my friend, do not see the word NO as an option, and you certainly never take the word no personally, because it is not.
What separate level three salespersons from the rest? There is a whole lot more then having a strong chin towards the word “NO”.

Top sales persons are focused
A level three salesperson has focus, devotion, insight and a passion to be the best there is in his or her fiend of expertise the field of, total understanding of their products they also live breath ands eat the product they are sharing with soon to be customers, because remember no does not mean no it only means maybe.

Looking deeper into the makeup of level three salespersons, we find they are able to come up with a spin on how they attract these soon to be customers, even when they are not thinking about the products they are offering.

Coming up in Part 2 of 8
Secrets of the top level or level three sales person and what they do not want you to know.
Three rules level three salespersons live by each day, including a light lead in to their personality.

e equals electronic

What is electronic?
The terminology of all things electronic today, equals a simple “e” like the “e” in the word email known as email, e-mail or the less popular eMail, EMAil and e.mail depending on what you are reading and where on the Internet you are reading it.

About this articles content
The content of this article is not for human consumption.

The article was written to communicate with search engines, actually search bots, search robots, search ants, automated indexers, and search spiders also known as web crawlers in search of, the retrieval of, providing the best SERP (Search Engine Return Page) for a human requesting an answer to a request in the search engines search box.

Logic-bot or Logic-Robot
Logic writes to merely flirt, and hook up with those sexy and sometimes famous search-engine-crawlers, we Internet content sites are so egger to be discovered through.
Here web-e crawler, webe crawler, Logic wants you baby. 

The creation of and first Electronic Mail sent
Created in the minds of MIT in 1961.
First email sent via a network for sharing ideas between users was in 1966.
The first @ style email we humans are accustomed to today was sent through the ARPANET Computer Network in 1969.
Ray Tomlinson using a name@ a users computer style email was sent in 1971. 

Additional references
In-depth informative and highly educational information on “e”.
Read e-mail and email from the Wikipedia Encyclopedia e-mail-email. 

Humans have come a long ways since 1961, the 1980’s had a select type of educational and early computer industry types sending emails but for most of us average humans, we did not have email until the early to mid 1990’s utilizing the way we send email as current (SMPT) Simple Mail Transfer Protocol while we receive email in one of two ways the (POP) Post Office Protocol or the (IMAP) Internet Message Access Protocol.

Electronic mail has evolved and taken on titles and names, and though common, they are not as readily utilized as just the plain old word “email”.

Example of the shortened words
“Electronic mail” was shortened and today the current normal and well known term is now “shoot me an email”.

Closing the gap for each human to have an e-mail or email address
Today there are two ways a human can obtain an e-mail or email address.

Way 1 of having an address is through a domain name the human purchases and pays a renewal fee for annually.
Example .(JavaScript must be enabled to view this email address) is my e-mail or email address at the company where I am employed.
This type of email address is tied to but not required, a web site, web-site or website which in this example it ViperMailer.com excluding the name and the @ symbol as you can see. 

Way 2 of having an address is through an email account provider some are free others charge a nominal monthly fee to maintain your email address and your account settings and archives; archives are a record of all sent and received e-mail or email correspondences between the e-mail or email address holder and other humans.

How to get an e-mail or email account
An e-mail or email address can be obtained through your favorite search engine such as MSN, Live or Bing, Yahoo, Google or AOL, your local cable or phone company that provides your Internet connection.

E-mail or email
There is logical thinking behind these two ways of presenting the same thing as e-mail or email.
One camp feels that each word or parts of a sentence should be separated by a hyphen as we are mostly familiar with in domain names, consumers see the multiple words and can read them easier.

Example: “email-marketing”

Camp one feels that the search-engines can best read the words while still aware the search-engine knows these two words belong together.

The second camp feels that the use of a hyphen is not a good thing and it mainly is because a human typing into the address bar of their favorite search engine is not going to type the hyphen, leaving it out would take them to another website generally your competitor unless you own the two domain names one with and one without the hyphen. 

The second camp also realizes that while in the beginning days of search the search spiders or search bots were not as intelligent as they are today, in fact today, the search engines utilize the actual domain name as only a small part of the equation utilized to bring the best (SERP) Search Engine Return Page when a human performs a search as well as being able to separate words such as emailmarketing.com apart from one another.

Lastly
Within the second camp the ability to make the two words readable by the consumer in printed materials has been made very easy.

First domain name length in print reduction
Removing the www.
This (www.) World Wide Web title was dropped from most all domain names in the printed materials world that began making the memorizing of a domain name easier.

The next thing to help a consumer remember your domain name took on two lives.

Life one
Graphic artists began to capitalize and sometimes bold the first letter of each word in the domain name. At first consumers thought they needed to type in these beginning letters as they appeared as capital letters but eventually they realized this was not needed.

Example: EmailMarketingAuthority.com

Life two
Graphic artists began to make the color for each word a different color to improve a human’s ability to memorize the words.

Example:

Looking at the future of domain name address shortening
The domain name actually has a real scientific name; it is the (URL) Uniform Resource Locator.
Logic has expressed this in past articles that in the not so distant future and with very popular brand names today like Coca-Cola you might see the removal of the .com from the printed materials like we might begin seeing on a Coke can.

Human advancements
Humans have become automatic at typing into the address bar what they want not needing the (www.) and knowing in their subliminal mind, their “IT” to just add the .com.

Easier yet when a person types into their favorite search engine they just type the brand they want and th SERP returns the precise Search Engine Return Page they are seeking.

e-mail, email or Electronic Mail has one purpose
The purpose of anything e-mail or email is to communicate something, anything that a human wants to convey electronically to others, a form of sharing.

Hence this brings Logic to the letter “e” and the word communications

Ecommunication, e-communication equal electronic communications
E-mail or email is just a single form of electronic communication and like the electronic mail it as well was shortened to e-communication or ecommunication.

This provides the simplicity for all as the “e” is the universally recognized standard for electronic.

Let’s look at some things that follow the “e”
Electronic Commerce soon became shortened.
e-Commerce or eCommerce is perhaps the single largest purpose behind the beginning “e” in e-mail or email.
e-Commerce or eCommerce is the driving force behind the Internet today through the placement of a shopping cart on web sites offering items of everything, you name it, and it is on the Internet.

What drives the Internet cash machine?
Next we have the true motivator behind most web sites, social networks, file share sites, forums, blogs and micro blogs each mostly offer the text, image, and popup advertisements all related to electronic commerce. While the advertisement placements are getting more on consumer topic through word relationship placement, while humans perform searches from within their favorite search engine, they are non the less sites to create great wealth for some and moderate incomes for most.

What arose through electronic commerce?
Terms like B to B equals business to business or B to C business to consumer ultimately these two terms while still active in content and conversation they are still focused on what is electronic commerce.

A typical conversation with a business operator will use these types of b to b or b to c terms to describe their primary business types.

E-book or ebook
Electronic books are great in some cases and scams in other cases but Logic has enjoyed the e-book or ebook concept since its inception.

There are many ways for an individual to participate in offering e-books or ebooks.

To have a truly great “e” book experience online, the writer needs to be an expert in the topic and the content needs to be unique (information mostly not found on the Internet) and educational. Logic further believes that while one might want to gather say a site visitors e-mail or email address and their first and last name before opening up or downloading the electronic book, the information should be 100% free.

Profiting from an e-book or ebook
While their should be a way for the writer to profit from this “e” experience for their efforts, if you recognized that Logic mentioned “an electronic book producer should be an expert in their field” then you can offer the book for free.

We think that as an expert that wrote a compelling and highly educational e-book or ebook that simply by suggesting that the recipient utilize your services and since usually an expert is well, just that an expert, they are making their living doing what they are mostly skilled and “PASSIONATE” about in life.

Online education meets online or offline business
So there usually would be the writer’s true offline, online or combination business associated with the e-book or ebook creating the income that drives your business sales through this free sharing and educational information. 

e-mail-marketing email-marketing or email marketing
Marketing via e-mail or email is one of the closest companions to the original electronic mail.
The form of e-marketing can be the use of a single e-mail or email sent to a recipient(s) though generally an e-mail-marketing service provider.

Reference:
What is Email-Marketing Learn email-marketing in six steps.

There are multiple reasons for utilizing the (ESP) Email Service Provider.
Mainly the need is due to restrictions placed on personal and company email daily sending limits, a preventative measure to reduce SPAM abuse.

The ESP provides the single click Opt-Out requirement in each message as well as the compliancy requirements to prevent the sender’s messages from being SPAM like the physical mailing address in messages.

Finally the ESP provides a trusted sending server that the message sender utilizes through their account as (ISP) Internet Service Providers and email account suppliers see these services as trusted (white list sender) sending representatives for clients they have scrutinized before being permitted to open an email-marketing account. 

The ESP allows the campaign creator to a selected list of e-mail or email recipients that the sender has had prior communications with, be it electronic or in a personal environment and manages these contacts, best understood today as an Opt-In e-mail or email recipient.

E-Mail or email blast message receipt and action tacking like internal message link clicks to a message senders Internet site.

Father of SPAM
This is the very beginning of e-mail-marketing or email marketing
This was the first person to send out an electronic message to a group of others via and e-mail or email message that we are not expecting to receive it. 

e-documents, edocuments
These longer style versions are also well known in their shortened formats as e-docs and edocs.
Each of these common terms listed above are electronic documents.
The electronic mail has evolved into an electronic world for all communications even college and advanced carrier education in the form of e-education or eeducation where humans seek to advance themselves through virtual educational institutions.

The actual documents that are stored on computers even shared can be anything that exists today, books, images letters graphs and charts whatever we can think of it is available through the electronic document.

We all live in an electronic world
Regardless of the type of computer generated document, it is all available to share via an e-mail or email communications between two or more computers through networking, or the electronic document might exist only within a single computer to never be shared with fellow humans.

e-communication or ecommunication is what this entire article is about, somewhat of a recap of the emergence of all things “e” as we head into e-medical-records emedical records finalize all books new or out of print, cloud computing removes the “e” currently otherwise it would be an electronic cloud (off site storage, sharing a giant data bank a place to collaborate through the use of another e-service or eservice) are just more “e equals electronic” that brings the power of information into the hands of all humans globally.

Logic has words in concluding this “e” communications to the search bots, spiders and crawlers
Information is here on the Internet, in the form of an e-mail or email message information is sent or suggested for our review and pursuit.

References:
Series of 8 e-Communications articles for small businesses
Read Part 8 it offers links to the other 7 articles on various e-Communications techniques. 

Like in our daily lives “IT” our minds request for information is up to each of us, and available to all who seek it, however on that note (“IT” is your mind).

“IT” is up to a human’s arrival to the Internet that makes all of the differences in each of ours world.

Once the human arrives to the search engine the direction one takes can decide the outcome of information retrieved.

What the human selects can affect the course of ones future on our planet.

Browse, seek, request, retrieve, educate, and then pursue what best drives your “IT”.

Discovering Cities in California Series - Encinitas

Welcome to Encinitas, California.
Located in region 1.
The county is San Diego.
The city has over 62,000 residents living in 19.1 square miles of land area and 1.0 square miles of water area.
The city was incorporated in October 1986.
The city is in Southern California.

Some interesting facts about Encinitas, California.
Located on six miles of the Pacific Ocean in about the middle of the counties coastline this is an historic city by the sea. There are actually 5 areas within the city that make up this cities culture.

Before getting started with your visit into Encinitas as part of San Diego County it would be best to understand the culture of Encinitas and we found no better way then to visit the San Dieguito Heritage Museum where you can view the historic beginnings of Encinitas, see if the Historical and Heritage Museum is a fit for you, if not then a second starting point to capture Encinitas is the Encinitas Visitors Center. 

About San Diego
Encinitas is located in San Diego County and is centered to the activities surrounding the city like the large action packed Balboa Park that features events, hangouts and live entertainment and the San Diego Zoo, there is Sea World the wonderful water shows and water life, there is the San Diego Wild Animal Park, LegoLand the toy makers park great for children. The famous area along the coastline that best resimbles Europe is La Jolla (the jewel) and the La Jolla Village and Coronado Island that takes you over the San Diego Bay to a great Coronado Island and the famous Del Coronado Hotel Resort and south of this historic landmark is the Silver Strand a long peninsula of great beaches.

 

Things to do in and around Encinitas, California.
A 100 year old downtown on Highway 101 this is historic pre World War II era beach life and today the area holds up its untouched way of being a major Southern California beach city and community. See many introductions to downtown Encinitas including a theatre built in 1928 at the cities devoted site on the history of Encinitas. 

Visit the Boat Houses a pair of houses side by side that look like two tall boats. See Boat Houses. 

Visiting the 11 beaches of the Encinitas city Pacific Ocean coastline is great but wait there are all kinds of beach and coastline activities for all walks of life so let’s take a look at some other activity choices. We cover the Beaches of Encinitas at the bottom of the Things to do in Encinitas, California.

Ecological Reserve
San Elijo Lagoon is San Diego Counties largest coastal wetland featuring 1000 acres of six communities coastal strand, salt marsh, fresh water marsh, riparian scrub,, coastal sage scrub and mixed chaparral followed by 5 miles of hiking trails including the 1 mile loop trail all so we may enjoy viewing critters and plenty of birds nearly 295 species. To learn more visit the San Elijo Lagoon Conservancy.

San Diego Botanic Garden Encinitas
Featuring 35 acres of various garden types because Encinitas has a mild year around climate you may see bamboo groves, desert gardens, fire safe landscaping, subtropical fruit gardens, native coastal sage, Mediterranean climate landscapes, succulent gardens and herb gardens and more like the newer addition the Hamilton Children’s Garden. Learn more details and the location with directions to a place of year-round beauty. 

Visiting beaches of Encinitas
There is really a beach for anyone from hiking to surfing scuba diving to exercise like at Stone Steps Beach that you must navigate down and then up steep stairs made of stone to get to or off of this beach from the bluff above her.

Surfing and Scuba
The Swami’s Beach is an underwater scuba divers dream as you enter the Encinitas Marine Life Refuge and discover a large underwater park of great formations and sea life. 

A beach for everyone
Moonlight State Beach CA State Beach Encinitas has it all including amities for the general public this is a traditional California beach. See all of the beaches of Encinitas at the Visitor Center of Encinitas. 

City of Encinitas, California web sites.
City of Encinitas, California City if Encinitas, California   

Encinitas, California Chamber of Commerce Encinitas, California Chamber of Commerce 

EncinitasWeather.com