Tuesday, October 13, 2009

Economic correction or underestimated recovery

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Do you really understand the drawback effect of markets?

More then likely, you do not.
This is why Logic wants to share it with you.
What we all saw when the global market over heated was the equivalent of the old Logic story about the 5 year old child that raced home to tell his mother about a horrific automobile accident a block away that the child saw on the way home from School.


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A child reacts like the market
Over sold, over told they are the same.
This child shares about an horrific accident with his mother, when the mother walks down the block to investigate there was little more then a fender bender with some steam from the radiator coming out from under the hood of one of the cars.


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Consumers and corporations reacted identical
When the housing, banks, major funds and stocks all began to shrink from the early signs in March 2006 then by 2007 a recession a year later was called, the effect was in play, a depression was predicted, consumers had began reducing spending mostly through credit cuts from lenders, lost borrowing opportunities against their homes causing the reduction of consumption of everyday things, unneeded things, things without looking at the prices, automobiles, appliances, travel and providing their children with every want they desired, even if they did not need or deserve it.


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Corporations began making low ball quarterly sales and profit estimates 
Like the 5 year old and the consumer the corporations of our planet began predicting far lower numbers, numbers most were comfortable they could achieve based on consumer and B to B spending, so as to not come in under the Wall Street estimates (rather guestamates) and they did, corporations overly lowered their expectations.


Once the initial shock of the falling in value of everything calmed
The consumer having a lifestyle, they are more then likely unwilling to reduce, figured out how to maintain the continued use of credit cards and other means like the cashing of the Ira’s or 401k’s anything to maintain their lifestyles.
Consumers settled down and settled into life with a bit less and they did begin spending slightly ever so little bit more each month for more then a true year taking us to where we are nearing December 2009.

December will show that the consumer, who began buying into the economic recovery through the media, thought that the money would follow soon, they are actually being effected by the credit crunch, no raises, higher cost of goods and services and job losses and finally these conditions are taking their toll. 


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Corporations began to raise their estimate of the numbers
Consumers who had stopped or slowed spending had began to ease some through a push to buy things with incentives like 75% this or that and car subsidizing by the government began to bring in though slowly at first higher income levels to the bottom line of corporations, so corporations began to raise their estimates on the numbers for sales and income causing Wall Street to take notice again and thus Wall Street began to up the projected numbers higher for these corporations quarterly earnings reports.


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Here comes the second dropping shoe
The whole concept that the world is in a recovery, we feel is not true at all.

What Logic believes we are seeing are due to many items, including the massive stimulus package of the government that is more then likely priced into the open market.


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Consumers have continued to run those credit cards up, up and away, they continued to withdraw or have cashed in IRA’s and 401k’s dollars to their limits, mostly because the money was used to continue living, the outside of their means, lifestyles rather then to pay down debt.


This was borrowed money
Government does so why not you.
Once again at work not real income like how the world got into this freefall economic position including the US the largest global borrower, sort of like winning a small amount of lottery money that when spent, soon ran out, it is a gift, not continual incoming monthly money is the only safe money to spend.


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Christmas time brings us to March 2010
We are all aware that employment is to continue falling into and we a sure through 2010.
Christmas and mind you Logic has for years felt that the next Christmas would be the worst retail sales Christmas, only to be proven incorrect year after year since 2005.


Resources are tired
This time the economic signs are different.
Consumers are financially exhausted and there is no piggy bank to barrow more money from making this the year Logic gets the retail sales more then correct and knowing that businesses in the Christmas retail game count on this surge for as much as 80% of their annual sales will take many more malls, strip malls and businesses out across the globe.

When these retailers show up in the retail sales numbers from Christmas, in March 2010 we will see large jumps in unemployment, small and large retail business closures, more home foreclosures and auto repossessions. Credit card defaults will go through the roof following all of this activity, all because in particularly in America where roughly 70% of all spending is consumer spending.


Additional resources
Read the Unemployment Prediction for 2010. 
Read Retail Space Commercial Real Estate. 


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Commentary on Unemployment
Why unemployment might be high
When you want a countries citizens to comply with things like more government and government protection, health benefits, extended unemployment benefits and public stimulus checks you keep the unemployment high to keep your citizens in compliance with your policy agenda.

If the US government has created this on purpose then it is going to have catastrophic consequences on our usually civilized society.


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When unemployment will really rise
This is also commentary and just for thought on the countries current government leader President Obama.

When tax revenues decrease through more sliding export, higher unemployment, Americans paying down debt and not taking on new debt, along with the amount of dollars already in the printing presses creating debt that will place each Americans share well into the stratosphere for repayment, he will have only a few options.

Generate a war, a big war like with a real country, say China, or the UK (not our current wars, big guys picking on little guys)

Reduce Federal Employees to reduce expenses; this is only true option here, cut employees at the federal level and in our opinion will take us into our 2010 unemployment predictions.


We see clearly how each state, county and city in the US is already cutting days and employees at an alarming rate.


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Empty Technology Companies
The Tech Bubble prediction shares the impact on computer related employment, when too many companies based their business models on advertising space revenue or producing Applications or APP’s that while very popular they had no ability to truly convert from free to revenue.

Sounds like the number of monthly site visitors has became important one more time, does this remind any of you of the tech bubble burst or bust in 1999?
Conversion from free to paid or advertising click hopefulness is hard enough but when a portion of your free site traffic visitors are from under developed nations, the conversion to revenue is a big “not going to happen” scenario.


Additional resources 
Read the entire Tech Bubble bust prediction for 2010. 


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There is a large upside to the economic news
Land fills are receiving less stuff to cover up
Shipping by freight companies is keeping the streets clearer and the pollution down
Air travel and in fact tourism is continuing to slide
Fearful employees are reducing travel and telecommuting
Employees are becoming more thankful and working harder at their jobs
Humans are thinking before producing another carbon footprint (child) 
Golf courses are seeing less people closing and reducing water waste
More households are getting into recycling for income


The list goes on and on and on, in fact Logic is sure you can see reductions on wasted resources in your own hometown.


Best News
Family values should strengthen, proof is when there is less or no money in a family, they do more together, bond and strengthen, this is a true positive in a tough economic time, though Logic does not really feel these are tough times as much as it is an economic correction, these corrections though painful at times are healthy.

Monday, October 12, 2009

New Discoveries

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A story beyond Christopher Columbus
Great discovery a true and uncertain trip filled with risk and adventure uncharted and certainly.


Meet today’s new discoveries
We all are aware of the discovery of America but we might not be aware of the discoveries of later Americans.


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Discoveries within discoveries
It took a trip from Christopher Columbus and more importantly his brave ship builders and crewto find out the earth was not flat but round, it took centuries beyond Christopher Columbus to discover that the earth was not round it was an oval.


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Logic has an idol Howard Robard Hughes
Aviator and pioneer of aviation yes but also Mr. Hughes did more for the world then any billionaire since him thus far.

Howard Hughes is the peak of greatness for discovery into commercial aircraft, reviving the helicopter, satellites in commercialization of space and the leader of one of the world’s finest aviation companies on earth Hughes Aircraft Corporation.


Good was not good enough for Mr. Hughes
All of these great inventions including the electric hospital bed (designed by Howard himself) are the past and one place Mr. Hughes and his name sake live on from a charitable fund (an endowment) he arranged in the early years as a tax loop, today is one of the worlds wealthiest and most powerful medical institutions in the world.


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I will change the world said Howard Hughes
All of these achievements an icon were born out of a great company to start with the Hughes Tool Company. Howard Hughes did not have to work another day in his life when he inherited the Hughes Tool Company (leasers of oil drilling bits) in 1924 but instead of being just another rich person without earning it Howard prevailed and strived for greatness and as the story goes, he achieved it helped others and contributed to what makes America a great place still producing great discoveries today.


Learn more about the real Howard Robard Hughes (Dec 24, 1905 – April 05, 1976)
Wikipedia has a great and informative understanding (basics compared to Logic’s understanding) of the advances life and times of Mr. Hughes


Nobel Prizes 
The facilities employ more Nobel Prize recipients then any organization in the world.
Two additional Nobel Awards this year are added to the long list of Nobel Prize winners one for Chemistry and one for Physiology or Medicine. 

These 2 Nobel Prizes presented to scientists at HHMI are for effort, from hard work, collaboration and focus and winners of these awards share with us all, that through hard work not talk (Mr. Obama) they are earned through “PASSION”.


Meet HHMI
If you watch NOVA on PBS (see PBS Public Broadcasting Service) like Logic does then you know that HHMI stands for the Howard Hughes Medical Institute where well after Howard’s death continues onward making new discoveries all of the time. Please visit the Howard Hughes Medical Institute site and learn a lot of great and very inspiring information about this great American discovery institution.


When I grow up I want to be?
Be a creator, be a scientist even to be well recognized as the person that never gave up on the dreams through hard work that create greatness, greatness in any field to be the single expert in whatever endeavor you study and apply your knowledge and hard work in, then just like Christopher Columbus venture outside of your safety zone and make that new discovery that will benefit the lives of others, even if that other is a single human, your best friend.


Reflections in a mirror
Through hard work and with a passion for perfection you can say “when I grow up I am going to work and study hard to be”, then look into the mirror one day, it is you, you did it, now if you have not began already, venture outside of the comfort zone take a risk and prevail to be the next great discoverer.


Logic takes off the hat
Today is a day to honor Christopher Columbus, though some feel he did evil in some of his travels and to some natives but history is what it is and for those that are not native Americans, if you do not like the newer understanding that intelligent researchers have come up with painting this great explorer of America and with many other wonderfully equal achievements Logic says this.


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If one does not like America then go exploring?
America is a free country and there are no bars on the exit door preventing you from leaving to wherever you can find what you seek “perfection” he Christopher Columbus did more for us then you or I have currently.

Logic feels that we all have the ability to prosper, through education but only when that education is put to work and then only when you become the expert in the area or field you specialize in we call this the “FOCUS”.


The final motivational tip for this Columbus Day
Whatever you pursue to achieve through the above efforts, if you pursue these aspirations with “PASSION” you will achieve greatness. “IT” is up to you my friends.

Friday, October 09, 2009

Affiliate Program email-marketing

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Money to be made with ease
Welcome to my world, the world of all things Viper, my name is Logic the mascot for Viper Logic since 1993.


Affiliate programs that work
We have a program to make you money and there are a few ways you can share our service an email marketing service.


Viper Logic makes you money two ways
We pay out 25% for the life of the client or a 1 time $100.00 dollar per account fee.


Meet Viper Mailer
Viper Mailer is an email marketing product that is a service developed by Viper Logic in 2005 to help businesses, nonprofits and membership groups stay connected and grow through awareness via email message campaigns.


Not technical
You do not need to be at all, simply share our product Viper Mailer, we provide all client support for this Do-It-Yourself email marketing service and it is easy and fast to learn and enjoy the long-term benefits.


Join Viper Partners
Viper Partners is the selling arm for Viper Mailer to achieve growth through sharing.


How you make money from Viper Logic
Signup for Viper Partners (it is FREE always) you will receive a signup identification, share Viper Mailer with those you meet or know, these people signup for an account, you get paid. 


How to promote Viper Mailer
Easy it sells itself.
Viper Mailer saves people money, it is the lowest cost most effective advertising there is and it actually makes businesses money.


Promotional materials printed
Located at Viper Partners simply download, print or forward our PDF information on Viper Partners website about what Viper Mailer does for any business to your connections, customers write in your signup ID for credit and make money automatically.


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Promotional link for websites
Place our Viper Mailer logo with your ID built into the image on your website, when someone clicks on the Viper Mailer logo and signup you get paid automatically.


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Ready to join Logic?
We are here at Viper Partners to help you through each step of the Email Marketing Partner Program, just ask away.

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Thursday, October 08, 2009

Specialized Marketing Firms

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What is a specialized marketing firm?
Let Logic begin this article with a discussion about what is not a real good part of this business model.


Businesses that exist with flaws
Logic and the team at the email marketing authority have lately been receiving a high call volume from newer businesses that are in the business of selling an email marketing solution that they claim to their customers can make contact with 500,000 to 2,000,000 email address recipients for specific industries, prospective companies should be leary.


SPAMMERS
This email blasting to unknown, unwilling and unaware email recipients is a marketing tactic and can not be accomplished for several reasons.


Specialized Marketing Services need an Email Service Provider to deliver the promise
Here is the problem that these business models have.
The email marketing delivery business is a service business.
Viper Mailer is one of the most reliable email marketing firms today, thanks in part to the need for high output engineering requirements pertaining to email communications software on the subject of e-Communications.


Email Service Providers or Email Marketing Service Providers
These services provide any business, nonprofit or membership group an easy Do-It-Yourself management of email contact information, the ability to produce an email In Box compatible message that looks colorful and professional and amongst other important features they provide the tracking of such email campaigns to assure the customer continued growth and success of a clients email message campaign.


Email Marketing is SPAM-FREE


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Hello my name is Logic
Logic the Email-Marketing Authority has a number one priority
The single most important service an email marketing service provides to its clients is deliverability of the message into the email “In box” of their customers, period.


The rules of email deliverability are changing
Meet the new word that directly involves email message deliverability “Authentication”.


Authentication coming soon
Logic will produce an article about “Authentication” and the “Trusted Senders” in the coming days as our engineers comb through the do and do not, real from fantasy of how the Authentication and Trusted Sender work best along with Double Opt-In procedures. This shall be handled by Viper Mailer and still optimally deliver the highest level of In Box email message deliverability available in the email marketing industry.


How Advanced Technology Engineering operates
As any true engineering driven organization would do and Viper Logic along with Viper Mailer are and do, we analyze through our knowledge of email deliverability since 1995 and rewrite the newest requirements and produce the finest and most trusted results possible, that will best benefit our client base of email message and campaign senders. Solutions needed for email deliverability are going to come through intelligence and engineering.


Email Authentication Rules
The impact on the Email Marketing Industry for Authentication will be solved for our clients by the team at Viper Mailer as the Authority on the subject of email marketing and deliverability.


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Second Tier email message senders
Marketing firms that send out email messages utilizing an (EPS) Email Service Provider, charge their customers a large fee for this service are out of luck due to this Authentication process.


More then likely who else is out of luck are those email marketing service providers that allow white labeling, re-branding or co-branding of the email marketing software systems developed by these email marketing companies will no longer be able to continue this sales avenue or product. 


Specialized marketing firms can do business
These firms offer customers, usually businesses other services like media buying, creative design, and customer relation management and lead delivery; however the most lucrative service email-marketing campaigns are going to need to discontinue.


What is left for second tier Specialized Marketing Services is slimmer margins
The other areas of service mentioned above are not as lucrative as the email-marketing campaigns are meaning that the other services are highly competitive and require more efforts to seek results. 


Why specialized marketing firms can not longer offer email-marketing services
Most of these marketing services claim to have lists of Opt-In email addresses specific to each industry they represent.

Actually and generally these services have bought the lists from a third party, the list of email addresses or recipients have not a clue that they are going to receive unrelated of any offers at all from these Specialized Marketing Service Companies for their clients.


Bought, rented even shared lists of Email Addresses is illegal
The CAN-SPAM act of 2003 is clear on emailing educate and no (ESP) Email Service Provider is going to accept these types of lists activities to take place in their email marketing services because the service will be blocked by all (ISP) Internet Service Providers, providers might be your telephone or satellite company, your cable or other Internet access providers and email account management services like the free and paid accounts of the top search engines such as MSN, AOL, Yahoo Mail, Gmail to name the more popular personal email account providers.


Danger of non earned email contact lists
The results of a rented, shared or bought list of email addresses is an ESP will not accept your list and you as a client, rendering the list useless. An ESP knows that SPAM complaints and SPAM cops email addresses are in these lists and will result in the blacklisting of all future email messages from these ESP’s.


Example:
One recent Specialized Marketing Service Company attempt to signup for Viper Mailer but could not be qualified to become a client (Viper Mailer has a strict email marketing client approval system, before we allow a signup, this protects the clients that depend on Viper Mailer to deliver their messages) claimed to have a list of email contacts for educational institutions that was 500,000 Opt-In email addresses.


The marketing services false claim?
This claim about email lists being Opted-In is impossible, to task to have had all of these persons agreeing to receive future email messages because they would have had to check a box on a written form, or online form agreeing to receive future offers pertaining to the exact product or service (we call On Topic) they originally signed up for.


At Viper Mailer there is an understanding
Specialized Marketing Services handle various tasks for companies, however these companies are not Fortune 500 or Fortune 1000 firms that might actually be in possession of 500,000 to 2,000,000 million email addresses, and these large firms handle the marketing of email communications and the actual sending, in most cases of the email campaigns, out internally.


General understanding
Specialized Marketing Companies need to impress their clients and to play the lay of averages they need to buy, rent or share a list of email addresses that is substantial in size to achieve an (ROI) Return on Investment that is going to warrant the exuberant charges they have their customers paying them.


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We at Viper Mailer refer to this Specialized Marketing Services utilizing an ESP in two ways
They are desperate to make money as a third party vendor.
They know that they need to send our 500,000 to 2,000,000 million email messages to get a high ROI.


Viper Mailer has never permitted a second tier marketing firm to enjoy the benefits of email-marketing with us.


The Second Tier impact on Email-Marketing-Service Providers
A Specialized Marketing Company gets an account, sets it up, sends out usually only 1 sometimes up to 3 messages to various lists of email contacts for businesses or consumers, then they are kicked off the ESP and they go down the road to the next ESP and do this again and again.


Second Tier Marketing firms can damage their customers
This act of desperation or attempting high hit low return email campaigns by these business operators, not all of them, results in low to no real sales results for the unsuspecting customers that is intrusting these Specialized Marketing Services to act in the companies best interest.


How the customer’s damage occurs
In fact if the messages these marketing companies have built, include incoming links (landing pages) and are from the actual customers email and domain name address (required by ESP’s) of these unsuspecting customers in the email campaigns, there websites can be restricted or even blocked from being found by potential customers doing searches for the services or products they offer outside of these email campaigns from a third party Specialized Marketing Service.


Damage for years to come
This can have an impact on there very own future website traffic efforts, their domain name and the emails they send out daily on a one on one basis for example might end up blacklisted or at least grey (delayed delivery) listed.


Still more damage
How the Specialized Marketing Services also damage there customers reputation is caused by the use of the customers email address being the sender email address that includes there domain name for example .(JavaScript must be enabled to view this email address) of that customers company.

This online reputation damage only applies to the Email-Marketing and messaging portion of the services offered by any second tier Specialty Marketing Services so readers, steer clear of this service they offer. 


Signup for Logic Talk
What to learn more about permission based e-Communication marketing?
Join Logic and follow me on this site by signing up for automatic receipt of these articles when they are released periodically by adding your email address into the space at the above right space below “Subscribe to logic Talk by Email”.

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