Remembering the old webmaster

Building a web site has become much easier
A real logical look at what has really gone through a big change, web site development.

Do you remember when you wanted your first web site built?
Logic sure does, we had to locate a person that could build the site usually in HTML, and then there was our search to find a graphics designer to build us something fun and branded to match our printed material look.

Times and skills of the webmaster have changed
Let’s look back a few years ago.
Welcome to the more recent web site builder, most utilize a simple template and then customize the look and the navigation of the site to meet the customer’s needs.

Today’s webmaster is here
Do you have a mirror?
Look into the mirror and meet today’s webmaster, it is you or even a friend, family member or employee because there is enough easy to utilize web site tools, components, and services available today.

The need for an outsider (webmaster) is forever gone.
All a business needs to do today is to get involved and you can build the entire web site, secure the domain name, set up the email addresses add video, pictures a shopping cart and even get the site popularized in the major search engines all on your own, all with great ease.

You building your new web-site at a coffee house

Taking control of your web site content is important
Well it really does not matter what Logic thinks here.
Technology is forever evolving, it will never stop.
Webmaster requirements have evolved to include you.
The webmaster is becoming the web site builders of yesterday, what will become known at the breakfast table as the, “do you remember when we had to call the webmaster for our web site then schedule an appointment then send over what we wanted the site to be updated to say or to share, then sit around waiting for the updates to appear some later time in the future”.

High speed high performance web sites in a single day
Welcome to the more advanced level of web site building, any single person can build a web site in a single day with little to no skills beyond the ability to read a little and have basic computer skills.

Spend a little on a web-site get a lot
The cost to secure your businesses domain name, the use of digital cameras to create the images and videos for your web-site and the low cost of having a logo developed has never been so easy and so inexpensive.

Build your own Internet presence
Estimated cost to build and launch your business onto the Internet including your personal domain name is around $4.95 dollars a month, this includes the domain name, hosting, a shopping cart and some other great tools along with your new web site.

Estimated web-site time to delivery is instant

The current & old webmasters time frame
Estimated time to deliver your web-site, even the new ones that use template based software packages is usually a couple of weeks to a month or more.

The current & old webmasters cost to you
The average old webmaster cost is around $1300.00 dollars without a shopping cart, search engine efforts, videos and so on.

Here is how easy web-site building works
Simply go to your favorite search engine, search for “web site building tools” and you have 10’s of thousands to choose from, but wait you can also actually build a web site at the search engine itself the search engines actually offer these services as well.

Who else offers do-it-yourself web-site templates, domain names and hosting
All major web-site hosting companies and even accounting software companies offer these services for little money, so go for it what have you got to lose, a little time for the control of your businesses future, it is more then worth it friends.

Web-site ease when need to add items or make changes
This is the coolest part about controlling your own web-site, you just log in add, delete items, move things around through drag and drop add an email address for a new employee, add new videos or images, links to your social networks, super easy to do, whatever you can image these services make it a whole lot easier for you to get the web-site you actually were thinking when you thought it in your mind.

Viper Logic history on web-site building
Viper started out in 1993 in 1995 we released our first built in-house web-site.
Viper began building web-sites and hosting them in-house in 2000.
Viper saw the future and ended building web-sites for clients in 2004.
While we still sell domain names, host web-sites, today we have greatly reduced these services.

Viper Logic direction
In 2005 Logic and the Viper Logic team migrated to product development.
Through our skill level in low-level software development, in 2006 we released Viper Mailer an email-marketing-service that helps web-site owners running businesses, nonprofits, and membership organizations stay in touch, even grow through email address contact management and web-site content through email message additions to their sites.

Viper Logic skills
Viper Logic is an (MSDN) Microsoft Developers Network member; developing products based on ASP/NET as well we are a certified active (SEO/SEM) Search Engine Optimization and Search Engine Marketing trained Software Engineering and Development Company. 

Logic is who writes these articles
Logic is the mascot for Viper Logic, CEO for Viper Mailer, and in addition, is the Email Marketing Authority, Domain Name Assistance and the weather person for Palm Springs Weather, The Desert Forum and the Beach Forum and the on hold California Weather Authority project.

Feel free to learn more then you really want to know about the expert on email-marketing that produces results.

Small Business Help through a tough economy

If a business thinks “IT”, “IT” will happen
Friends I am talking about the big “F WORD “Failure” is just not an option, ok so the economy is tough and it is.

Economic News
An article out today makes a claim based on a survey taken that 65% of all businesses surveyed said they might or will fail in 2011, these are not true business owners with PASSION and Logic finds this way of thinking inexcusable.

This “Failure” word is not an entrepeurial way of thinking. 

Logic will even share that in the last 4 down economies including the famous 1973 inflationary hike, I have lived through and this one is the toughest.

Logic hears this each day
Oh I am so scared, bla, bla, bla.
My usual logical answer, stand up business owners, get tough, be focused and alter your business, take it into a new direction if need be but do not just stand around letting the tough economic climate dictate your demise.

This of course would include changing our personal lifestyles reducing expenses though painful you can expect two benefits to arise from this lifestyle adjustment.

1 Controlled cost management
2 forced FOCUS (Logic’s personal favorite)

Is business slow?
Get out from behind your desk.
Walk out of your retail business.
Never say oh well, it is a slow economy, so everyone is going through this, you would be wrong.
They, some actually many businesses are not going through these slow economic times at all.

Logic can attest
Business for us, it is not slow, it is growing day by day client by client, it is not a cake walk clients demand more attention, so give it to them, we actually enjoy client interaction at Viper Logic. It beats the alternative.

A true confession
Logic must confess, through my mentor and father you must have a focus, do not scatter you our your resources too thin, you might not make to the finish line because you’ll more then likely burn though all of your energies to early in the race.

Offering what people want
People and buyers they are out there though not as plentiful as when most people thought they were rich but actually were not, you need to have what people are more needing then wanting because that is just the current business climate that will be around for a few decades in our opinion.

Getting people aware of you and your offerings
Today’s article is not an article to try to sell my fellow business owners and operators our email-marketing service but rather a day to share that you are not alone and that you have friends, in fact you can count Logic as your friend if you wish.

Hit the bricks
Get out and promote your business and your product or services be it at the local chamber, through a low cost ad mail out, a neighborhood flier handout, utilize our email-marketing service, be more proactive with your website and the social networks and all of that hyped stuff, or go to events where your type of business is having functions.

Marketing on a shoe string
None of these ideas need to cost you a fortune just keep an eye on your (ROI) Return On Investment but sitting around doing nothing is identical to admitting the no, no word of business operators, FAILURE.  “IT” this word is just not an option. 

Logic has tough days also
Though we made our cost cutting moves in January 2008 and again in June 2008 and again in March 2009 we had our expenses under control, forcing us to work more per person at Viper Logic home to Viper Mailer the savoir of our business that is an email-marketing service.

Meet Logic Meet Catnip

When Logic and Catnip saw the economy turn
We knew in March 2006 that the ride of easy credit and buying things just to buy them had come to and end, we further knew that a recovery would come, somewhere between 2012 and 2014.

This led our leading board member and director to curve our expenses, wisely so, we might add.

Economic Predictions
We write a lot on this site about our economic predictions and many are heading sadly to coming true, though we actually wish these predictions would not.

Small business help
If you operate a small business and need to talk to someone that will share ideas as well as listen, Logic is here for you.

Friends
Logic is no giant success story in fact many a failed attempts over our 16 years so we know, going through tough economic times like we are in, and will be in for many years to come can and often is a scary thing.

Strength in numbers
Together with fellow small business owners like me, it is often nice to have persons who have the full understanding of what we are all going through, because they are going through this just like you are Logic feels that strength comes better in numbers.

Email-Marketing ingredients inside

Comparing a product before you buy into it
Email-Marketing is no different then a can of soup.

Ok there is one differance
With email-marketing services you can taste the service before you buy it.

How we buy soup
You pick up the can of soup at the local market read the ingredients and they look similar so you base your decision on the price, color of the label or slogan on the can but you rarely have the opportunity to sample the soup before you buy it. 

Email-Marketing offers free samples for good reason
Usually a person decides to buy the service they stumble upon because there is some snappy wording and pretty testimonials about what the service has provided for them, their business or organization.

Important advice
What a new potentual client should be doing is utilizing the free trial to see what amount of time adding email-marketing to their overall marketing efforts is going to require each time they log in.

Important references:
What is email-marketing?
Who needs email-marketing?

Industry executive officer shares about the topic of email campaign pricing
As one of the email marketing industry executives said in a live meeting one day, the price is usually not the deciding factor because email marketing has the highest (ROI) Return On Investment and is the lowest cost way to advertise and promote your brand there is available today.

Logic agrees with the email marketing pricing statement
Logic can attest, she was correct about the price not being the issue but one thing that is continually shared with us from clients that arrive from other email-marketing service providers to Viper Mailer is the amount of time they save once they are a client of Viper Mailer.

Clients of Viper Mailer share their prior experiences
Viper Mailer is perhaps the fastest email build and sending service in the industry, god knows we have tried nearly 50 of the others to date. Some we tested have some really cool features that we want to incorporate, so all we find is in no way all bad.

Why would you believe that CEO Logic the Authority on e-Communications.
The message would be better trusted when it comes from these migrating clients that are coming to Viper Mailer from other services and like the executive and Logic said, only one of these clients came over to Viper Mailer because of price.

Nearly 15% of Viper Mailer clients have come from other email marketing services
With little less then 3000 clients utilizing the Viper Mailer email marketing service that means around 450 clients have made the switch, and we do ask and they do share the answer to this important question:

Question:
Why did you leave your previous email marketing service provider to join Viper Mailer?

Answer:
While we wish at Viper Logic that the answer was word of mouth or that they saw our advertisement while watching Fox News it is not, it is because they were getting frustrated or restricted, their messages were not getting delivered, they were getting delivered but into the SPAM folder because the ESP had became an un-trusted sender with the (ISP’s) IE the email traffic cops along with the major email address providers like Yahoo, MSN, Gmail, AOL their local cable or telephone companies have grey or blacklisted their service. 

Test drive the (EPS) they all offer a FREE trial
If you never have been with another email-marketing service provider before, then you would never know you do not need to spend hours, not just to build up your account (learning a new system, there is a learning curve we all sort of expect to encounter) but to have to spend several hours each time you want to send out your email campaign message to your customers or members, usually one to two times a month is the average send frequency in our client experiences.

Try Viper Mailer time your experience and see if our email-marketing is timed right for you.

Keeping the task of sending out an email campaign painless
We all understand initial learning curves when starting anything new, though we should not have to, it is really important as the months and years of sending out email messages, newsletters, special offers or important events and functions moves along that the experience of producing, checking and sending out your messages becomes just an effortless, good feeling task as email-marketing is only one of the many tasks the marketing person has to accomplish during their workday.

Time well invested
Logic says keep the email-marketing experience fun and easy otherwise the clients will rush it through and not achieve the results they are expecting which by all accounts is a Call-To-Action.

Words to help future clients
If a client is going to spend extra time in their account, let’s share with them how to enhance their offerings and gain better month over month traction that will grow their return on investment results.

World Hunger, how to end it now

We need to bring hunger to a close
The US has hunger persons as well as underdeveloped nations that have everyone famous trying to get a buck from us all.

My name is Logic and I am not hungry

There are only two real solutions
Logic likes to apply Logical thinking and apply my efforts to actually solve issues like we do in business and life at Viper Logic.

We see two ways to solve world hunger even help humans through higher learning and education and it is nearly free to do, though the policing and supplies of our two challenges might cost some amount of money to perform and distribute as well as monitor.

Solve world hunger number one idea
Create global hospital mandatory vasectomy for men and infertile implants for a woman, following the birth of the second child. This would prevent and control the ability to have children continually making mistakes impossible.

Forget the religion issue thing; this planet needs to act now, not like today when we react later.

Solve world hunger number two idea
Create two children per couple a global law through the (UN) United Nations or some global control body.

This would sustain life on our planet, but it would eliminate human quantity growth. Logic is really not sure about this Global Warming issue but if you are a parent and you truly want a better world for your children, you love your children right?

Note to parents
Do you care enough to do more then talk about how much you care, take the necessary actions we suggest, show your children how much a better future for them means to you.

Then it is your responsibility as parents, to care enough to follow the two maximum children per couple rule.

Results guaranteed
These types of population controls will also provide a better quality of life for your two children, through being able to best provide for them in developed nations (financial abilities) and for under developed nations, we the rest of the world can then focus on and rise to the challenge to provide food and higher education that can and would be solved quickly.

Solving the hunger issue can also save the planet
We each need to ask ourselves, do you truly love your children? Of course the answer is a yes then if you truly mean that you love your children then you should have no trouble in understanding why the above to solutions are the only real solutions.

Instant success
World hunger would end almost immediately, we could then begin to take much better care of the existing children and all humans as well as begin providing education taken to a higher level and change the quality of life for all.

Logic is not a parent
Logic is near the same age of our President Obama and all of my life world hunger has been an issue, it always will be until one of the two ways we suggest takes place and Logic also feels that when these two ways are governed and become widely accepted there will be more people willing to help feed and educate all of the worlds population regardless of their location, age and skin color.

Global politics and personal notoriety continue to bring us all hunger issues
It is time for us to forget about the politics and the entertainment industry and their look at me, I want to help the world by getting people to donate a dollar here and a dollar there. (we are thankful do not get Logic wrong)

Famous eyes in the spot light
The money the famous encourage their followers to spend would be better spend solving the real issue, otherwise this whole effort by famous people and organizations is nothing but a continual money making, that a boy or girl humanitarian and political game that has been living on forever, that actually could be solved immediately.

Logic wants what is best for our future generations
Logic is not a mad scientist or anything like that, it is just as the holidays grow nearer each year we the people of the developed nations come out of the woodwork to help a cause.

Year after year with humans living longer and longer the cause turns to hopelessness, clearly donating Logic’s personal money has ended because recognizing that money is only feeding the problem, this equates to giving money for food to a crack or meth addict asking for money to eat.

It world hunger is sad, it is bad, worst of all, it is solvable through intelligence and a true understanding of what is going on here, we can bring about rules and change the course for all of our futures.