Email Marketing Tip Landing Page Links

Learning should be fun
Email Marketing is really simple in appearance to the client but behind the scenes there is a lot going on.
What is required to get a clients message delivered is not anything a client should need to be concerned with, that is the job an email marketing service provider is expected to perform.

This easy way of how we make things function is how Viper Mailer keeps learning fun.

Deliverability & email campaign education is why an ESP Email Service Provider, is needed in the first place.

What is important to the client?
Email messages that result in a call to action a sale.

How to build a correct Landing Page Link(s)
Logic is the authority at Viper Mailer an email-marketing service provider.
We receive our share of clients that want to know how to create a landing page link in their email messages.
Correct link building is today’s email marketing tip.

Ok you are a client of Viper Mailer
1 You are in your account, building your own email message utilizing one of our colorful professional templates.
2 You are adding your content into areas of this 8.5 inch x 11.0 inch online template, sometimes referred to as an email newsletter template.
3 Now you want to offer your recipients (customers) links to specific information on your company’s website.
4 While creating your content typing, or pasting it in to your template either way you need to use wording for the link you want to convey, not wording only a computer understands.

Example: Here is a typical landing page, the actual characters as the computer sees them: http://www.vipermailer.com/company/about_us.aspx and you might see, it shares who the link is Viper Mailer it says what it is a company but it this type of link is not attractive or effective.

What the link needs to say example:
Learn more about our company
Building this message as a link into your messages is easy and drives greater sales.
Here is how the editor (a Word Document type editor with extra features) within your Viper Mailer account works and how to achieve building the correct landing page links that are going to work.

While typing your messages in your email message template through the Viper Mailer editor you would produce it similar to how we did in the below example:

Viper Mailer CEO
Welcome to Viper Mailer email marketing, home to the Email Marketing Authority named Logic, the expert on the subject of e-Communications. We hope you have enjoyed our educational article on how to build a successful email-marketing campaign. If you would like to (click on the blue lettering to the right then see what your address bar shows versus the clearer wording you are about to click on) learn more about our company and the team please do, we look forward to serving you?

How to build a landing page link
In Viper Mailer through our ease of use Editor you are going to produce a landing page link in seconds.
Open a second window within your computer screen.
Go to the page you want to land your customers on at your website.
Place your mouse curser up in the top of the screen in the address bar click once.
It will turn blue.
Copy it, using the “Ctrl” and “c” keys on your keyboard.

Now your computer is holding onto this link you just took a copy of, we will be placing this link shortly but first, go back to the first screen on your computer, the Viper Mailer screen.
Left mouse click in front of the beginning word like in our example “learn more about our company” and hold the left mouse button down and run the curser across the words you want to become your link, they will become highlighted in black.
Now remove your mouse from the highlighted wording for your link and go to the top of the 3 rows of editing choices in the Viper Mailer Editor.
Top row about a third of the way over from the right there is a couple of chain links.
Place your mouse over the pair of links the description tag (ALT tag) will tell you it is named “Insert Hyperlink” click on it.
A sub window or popup will arrive on the screen.
Place your mouse curser in the box titled Url:
From your keyboard use the “Ctrl” and “v” keys.
The copy of your website landing page should be placed in Url box in the popup window now.
Look at it, be sure it looks correct and then select the “OK” button at the bottom of the popup window.

The popup window should disappear and you should notice the previously highlighted text from within your Viper Mailer Editor page is now showing an underscore and is the color blue.

The underscore and the blue color that appear in the message you are building in the editor represent that this is a link to a new page that your customers will recognize and want to click on when they see it while reading this email message. 

Testing the landing page link
Do not worry at this time if the link is going to work we have a way to test this when the email message or newsletter is nearing completion before going out to your list of email recipients.

If you follow our instructions and lead you will never be embarrassed by your email messages and their content being incorrect.

Additional Email-Marketing Campaign Tips and Techniques

What else is important for the client to understand?
The wording utilized in the email message, this is the responsibility of the client, and the more informed the client is about getting the best results out of their email-marketing campaign the better served the client is going to be.

The basics of a successful email marketing campaign
It is important to use a real email address never a free email address, let Logic explain.
Credibility and trust with successfully getting an email message delivered into the recipients (your customers) email In Box begins with a recognized email address the words that best describe how your customers know you or your company.

The email “From” address
So you want a “From” email address like either or so that the recipient recognizes you right away.

The email “Subject Line”
The Subject Line around 35 characters or less should also explain who or what you are and not as much about your offer.

The reason is actually two:

One:
The use of words like FREE, Discount, Cheep or even Blue Pill will be captured and sent through the recipients SPAM filter usually never to be scene by the recipient and resulting in a waste of your email campaign efforts.

Two:
We want the recipient to recognize you and your brand right away to prevent your offer from just getting deleted while the customer is browsing through the emails in their In Box.

Informative offers
Be sure your message is offering things like, helpful for example: “did you know”, “educational instruction”, “latest release” that are of your customer’s interest and so on.

Email Marketing Authority
Learn more about the correct and most powerful email-marketing campaign building at the Viper Mailer Education Center. 

Viper Mailer client note
Do not just send out an email message with the same old effortless discounts and specials, these are actually in our opinion, becoming to common place, so make the offer as exciting as an offer you would like to receive from vendors, suppliers or services. 

Discovering Cities in California Series - El Segundo

Welcome to El Segundo, California.
Located in region 4.
The county is Los Angeles.
The city has just over 16,000 residents living within 5.54 square miles of land area and 5.26 square miles of water area.
The city was incorporated in January 1917.
The city is in Southern California.

Some interesting facts about El Segundo, California.
Located with near 50% of its area in the Pacific Ocean as a beach community bordered between the Pacific Ocean and the County of Los Angeles this small area is also a member of the South Bay and is located at the Santa Monica Bay.

Road Trip
This city is also located in a very oil drilling and refining rich area of the California Shoreline, you can venture along Pacific Coast Highway known locally as Coast Highway and make your way north or south seeking different beach cities and enjoying views of the Pacific Ocean.

Below Coast Highway is a street to drive taking visitors into El Segundo closer to the waters of the Pacific Oceans edge and the street runs the length of the city, named Vista del Mar, take this drive from Imperial Highway south to Rosecrans Avenue.

Located only a few miles south of the Los Angeles International Airport and north of the Long Beach Airport access into and out of El Segundo are easier then most California Cities we share about.

Being located inside the giant natural enclave that makes up the Santa Monica Bay a stretch of the Southern California Coastline that runs from Point Dume in famous Malibu, California to the north of El Segundo and to the south to the famous Palos Verdes Peninsula followed by the important and active Port of Long Beach, surely there is plenty to enjoy, view and explore right in Los Angeles County from El Segundo to all points along and inland from this great city. 

The city is also home to major aerospace and consumer industries just blocks off of the ocean as the area is lined with high-rise buildings offering we are sure wonderful and breath taking Pacific Ocean and California Coastline views.

A beach town that offers great year around Southern California weather as offered here along with city information at Santa Monica Bay and Beach Weather. 

Things to do in and around El Segundo, California.
There is a downtown to El Segundo where you can shop dine and explore learning all things El Segundo. There three streets are Main Street between El Mariposa and West El Segundo Blvd. and Richmond Street between West Grand Avenue and West El Segundo Blvd.

Dockweiler California State Beach
Have an RV?
Stay at the only RV Park in El Segundo at the Dockweiler State Beach a 3 mile long shoreline and if you love aircraft then you are right under the takeoff pattern for Los Angeles International Airport one of the busiest airports in the world. Do not let this detour you and see Dockweiler State Beach.

Also visit the official Los Angeles Dept. of Beaches & Harbors and see the RV Park for Dockweiler State Beach.

Automobile Driving Museum
Located right in its relatively newer 28,000 foot building the Automobile Driving Museum is a showroom of wonderful cars over 70 of them on display for the public to view and learn about the great automobiles of years past. If you are lucky enough to be a visitor on a Sunday you might be able to catch a ride in one of these fine cars. 

Yes children or young adults and pro skaters
El Segundo features a skate boarder’s park named El Segundo Youth Skate Park. 

City of El Segundo, California web sites.
City of El Segundo, California City of El Segundo, California

El Segundo Chamber of Commerce El Segundo, California Chamber of Commerce

ElSegundoWeather.com

Restaurants with Passion

A great article about what is missing in most Restaurants
Hello Logic readers, this article about passion in the restaurant industry or lack of it in most cases is going to shed some light on what makes a restaurant last the test of time, have people talking about these restaurants and making the restaurants the place for all of their customers events and celebrations.

All people eat out
No mater who you are where you live or how much money a person has or lacks, we all eat out generally or at the least one time a week, most of us more then once.

What makes a restaurant more then a place to eat?
It all begins with one of the few words Logic preaches a lot, PASSION.
When a restaurant has a specialty dish a creation you cannot find elsewhere and that is the mainstay of the restaurant you begin the building of an iconic restaurant.

Logic and best friend Catnip
Achieving Iconic Restaurant Status
There are only a few restaurants in the world that have the Iconic Status.
To achieve this status it is harder then it looks and trust me if it were easy everyone in the restaurant industry would have the Iconic Status, but they do not and in most cases it is due to the lack of true PASSION.

Logic will share a restaurant success story
Some people will share their thoughts about a restaurant is based on its location or that it is based on the owners personality, but neither of these statements are true though these two answers are not wrong they will not achieve the restaurant Iconic Status.

Meet the Dal Rae Restaurant
Located in Pico Rivera a suburb in Los Angeles, California.
Opened in 1958 (51 years ago) there menu has over 100 items they have a separate bar and lounge and in modern times they have a couple of outdoor patios.
Seating for 320 customers

See the best restaurant in Los Angeles

Nether the restaurant, bar/lounge (features live music each evening) or patios have any windows which are a great thing because the location is in one of the toughest, well oldest are a nicer word, neighborhoods you could imagine finding this Iconic Restaurant situated in.

The valet parking is tight because 7 days a week from serving lunch during the weekdays to local and not so local business owners, to serving dinner and private parties makes the place packed with usually a wait to be seated even with a reservation but people including Logic and best friend Catnip will wait in the packed bar area to be seated and this is the only time Logic waits (places to eat are a dime a dozen) to be seated.

Location has nothing to do with Iconic Status
So location is out the window you might say when you discuss an Iconic Restaurant such as the Dal Rae is what you realize is what Logic already knows, when you do not have the best restaurant location you must have a pretty special dish and attentive passionate owners and the Dal Rae, like so many of the true Iconic Status restaurants do all have these traits in common. 

Restaurants by the coastline
Did you know this about dining on the water?
Restaurants that are located near the water and not located on the water or with water views generally offer greater food since they cannot woo you with scenic offerings.

Ok Logic has described the Dal Rae in Pico Rivera but now it is time to share the reason for the Iconic Status of the Dal Rae.

Best Pepper Steak
What gets Logic and Best friend Catnip to travel for two hours from Palm Springs, California to Pico Rivera?
Hint it is not just the relish tray served to all diners on ice, it might be that they perfected and produce most of their sauces and food toppings, it could also be that they have consistency in their food and their team of employees, many who have been there working happily for decades.

The draw
Logic and Catnip seek out and realize it is the Pepper Steak a Filet Mignon that is not just another filet this Filet Mignon arrives to your table covered in a unique topping of bits of bacon, green onions and a bunch of secret ingredients that makes this the finest steak in the world. 

Over 100 menu items to select from
With 100 items on the menu you might think the choices are tough when selecting what you are going to eat but actually Logic believes it comes down to a hand full of selections that even has Logic waiting to be seated every time we arrive at the Dal Rae.

Great news about having an extensive menu is there is something for all to enjoy no matter who or what these people’s tastes are.

First you would need to decide on your food type
Beef, Veal, Prime Rib, Lamb, Seafood, Duck, Chicken, Pasta, Salad and Sandwiches
Once you select your direction the overwhelming size of the menu begins to come into focus.

Included, sorry about that modern day steak houses with all alicart
All Dal Rae dinners are served with fresh vegetables, a baked or mashed potatoes or rice pilaf or French fries or sliced tomatoes. 

Wines from the Vines
Featuring a wine list a wine collector would be jealous over we encourage a selection for your dinner a great way to add to the entertainment you are going to be enjoying. 

19 appetizers to choose
From some are traditional and some are only found at restaurant with PASSION and usually only at an Iconic Status restaurant.

11 Salads to select from
Two of their salads are prepared table side and Logic and guests enjoy the salad and the salad show when eating the Dal Rae Caesar Salad.

1 Soup
A freshly prepared daily creation of the day.

8 Pastas
Each is unique and each is made with perfected imported fresh pasta.

8 Seafood dishes
Logic and Catnip are not fans of fish but they do offer some specialized dishes like Lobster Thermidor Dal Rae and one dish from a place Logic has spent great deals of time visiting Morro Bay where the Dal Rae gets its Farmed Raised Abalone from.

5 Chickens 1 Duck dish
One chicken dish leaps out to Logic it is the 45 minutes to prepare, your choice with the bones in or they can also be removed is the Teriyaki Chicken utilizing the Dal Rae’s made in-house Teriyaki Sauce

7 Veal dishes
From Veal Piccata to a Veal Chop

20 Steak and Prime Rib dishes
Three of the steaks are offered with the bone-in
Generally if Logic & Catnip were not so in love with the Pepper Steak then steaks with the bone in are highest in flavor from the utilizing of the actual bone while cooking. 

4 Romantic Dinners for Two
One dish is prepared table side the famous Steak Diane though Logic and Catnip have not tried this dish at the Dal Rae we have had it at other restaurants in the Palm Springs area, these are really great flavors and it all adds up to even more romance being prepared at your table.

6 Accompaniments are available along with your meal
One we have yet to try is spicy and takes 30 minutes in advance to order and prepare for you, it is the Cottage Fried Potatoes made with Onions and Jalapenos.

17 Desserts from heaven
4 desserts are prepared table side a true show of indulgence. There are some truly old classics and some new comers to select from.

5 children’s dishes
Each dish arrives and includes French Fries, Milk and an Ice Cream Sundae.

Logic Answers

Hello readers of the Logic Talk Blog.
A time to reflect is upon Logic today.

Logic is the Authority on Email Marketing learn why and how
Logic is the creator of Domain Name Clusters relations through words
Logic enjoys California and as a California native Logic writes about each California city, one by one at California Authority

Meet the Hobbyist Economist
The above three items are public knowledge, there is one other item that Logic does not always get the right answers or timing right but never the less Logic has been a Hobbyist Economist since 1983 attempting to see what lies ahead for our personal and business futures.

Economic health reminder
Predicting and figuring out how to avoid coming economic challenges and economic corrections, all the while realizing, though sometimes painful these economic issues are healthy and they actually return value to and for all of our lives moving forward.

The worst maybe yet to come
Logic is in the understanding that around March 2010 the correction in the general economy that has the stock market, oil, precious metals, slowing unemployment and housing prices on the rise, may in fact not be truly what is going on and if you follow Logic and avoid the buying of anything investment or personal durable goods like cars, homes and washers and dryers, taking vacations until mid 2010 you might be in the safety zone taking like Logic and best friend Catnip a more wait and see approach to these current increases.

Logic sees a positive outcome
If Logic is correct you are saved, if Logic is incorrect you might have missed buying at a low opportunity but the final outcome to the wait and see approach is you will have your money in hand at the time when Logic thinks the timing to invest and to enjoy some of the finer things in life will come easier to you.