Toys.com sales and SickStitches.com shows hope

Toys.com goes to Toys R Us
Great move for Toys R US but the domain names investment world is going to see a really tough couple of years.

What is in a domain name
In the case of Toys R Us this was a no brainer because the competition form the big box world from Target, WalMart, Costco even Radio Shack and then their is the online world where you can buy toys at thousands of small retailers and giant online sellers like Amazon.

This was the originator of big box retail toy stores Toys R Us only chance to survive and if they promote this wisely then the result can be a great way for Toys R Us to regain the upper edge in toy sales globally.

What can a domain name do for you or Logic
Let’s build a company around a domain name and the name from the Viper Names inventory is SickStitches.com.

Sick meaning: Before this name makes you sick, this is about the other sick the term teens use Sick is awsume, it is cool and here is an example when a teen boy sees a really great car coming down the road, WOW dude that car is SICK.

Stitches meaning: Pretty self explanatory it is for clothing a cool line of clothes that are targeting teens and young adults.

Clothing Company
Designing clothes on your computer is easy today with illustrator you are in and good to go, the clothing industry is a tough world to break into butif you are already running a retail store offering other clothing companies clothes then adding you own is a great way to get started.

The Sick Stitches clothing line can become a great line for sale in your retail store and you are now afforded the ability to offer your clothing from your very own personal line on the Internet available to everyone at SickStitches.com.

Starting an Apparel Business
Start like most clothing apparel businesses with your creativity in high end T-Shirt designs and Ball Caps. One day if you work at building the brand through trade shows and work really hard at social networking in the online world your new clothing line Sick Stitches will take the one store retailer to heights never imagined like going from a dream to a reality because you started with a domain name that will appeal to your young and fun audience.

Business ideas are great but if no one knows about you then you are your best and maybe only customer.

How to Brand your New Business
Branding any domain name is tough enough but starting with a great domain name will certainly make the climb a whole lot easier. We at Viper Logic have been in the domain name ownership business for our personal use and portfolio now viewable for your consideration at Viper Names and what is amazing is how many of our own names we have actually built into real online businesses and educational sites to aid and to help others at Viper Solutions.

SEO, Profles and other Marketing
First (SEO)
This stands for Search Engine Optimization applying the SEO efforts to any domain name and the site is represents is a must if people customers are going to find you and your SickStictches.com apparel business.

Second Profiles
This is easy and it is best of all free just go to any social network and register to be a member and then work hard to build a strong profile and invite as many friends as you can and ask them to share you with their friends as well go to your favorite search engine and find forums on your business topic in this case search for fashion forums clothing forums and any forums where your predicted audience hangs out like if Sick Stitches is apparel for surfing and wake boarding then sign up on these forums and get involved in the forum do not just come out and try to push your clothing down their throats, get social.

Third Marketing
Sponsor local events by supplying prizes your clothing and see if a little known surfer or skater (who knows because of you they might become a household name) will wear your wears for little money and this will begin a Logic favorite viral marketing. On your new SickStitches.com site, social and forum profiles offer an opportunity to win a free shirt or cap, again offering your clothing as a free prize you are going to win by allowing the person to try and win your product for FREE.

Then if they do not win a prize, they might buy one from you but offer your winning prize campaign for every month. Even start a forum on your site and a submit form stating something like why should Sick Stitches sponsor a local rider in a skate park competition or whatever fits your business.

Logic Authority

Capsure prospect information starting on day one
When these people sign up for the opportunity to win a prize or a sponsorship they are providing you with their information like their name, address, city, state and most importantly their email address.

Go Green Apply Viper Mailer
A modern day strategic move we recommend for any business, is to begin collecting email addresses because when you have these you are no longer waiting for someone to come into your retail store, or find your web site but rather you are now affored the opportunity to go to the customer or potential customer and offer your product even share education on your product even stories on people that have posted to your Sick Stitches Forum on your web site (maybe a category on the forum reads like this “Crazy Places I wear my Sick Stitches T-Shirts”. 

Viper Mailer is who has a service for as little as $24.00 a month this buys you a place to keep 1000 email contacts, send to these contacts up to 10 times a month even seperate say boys from girls in up to 5 groups and you can put those email addresses to work, it Viper Mailer is where any business, organization or membership group can get their word out to those they have had contact with and do your marketing, thinking GREEN so you appeal to your young audience, they will be more willing to buy from a company that is helping the environment.

Email Marketing New SPAM Rules

Email Campaigns and SPAM
In 2003 the US Government Can-Spam Act was developed to begin the mission to protect the recipients of unsolicited email from mass email senders. See the Can-Spam Act of 2003 at Viper Mailer Spam Rules.

Additional details at the (FTC) Federal Trade Commission on Can-Spam Act of 2003, the beginning that takes you from the beginning to now.

Meet the Father of Spam the beginning and first spam ever sent over 30 years ago.

The rules on SPAM policies are changing
The email deliverability through ISP’s (Internet Service Providers) is becoming tougher for those who do not use email marketing reputation sending services like Viper Mailer.

The good news for email account holders
For people like you and I this is really good news because all of this SPAM is really irritating and unnecessary and Logic the CEO of Viper Mailer also wants the members of the email marketing industry to comply with these new reputation email message deliverability rules like Viper Mailer does that are being enacted across the ISP’s as an industry.

ISP’s create rules to provide a better customer satisfaction ratio with their email account holders and for email marketing service providers this is actually great news.

Playing by the rules
Because when a client signs up to have an account with Viper Mailer there is a SPAM sender detection testing algorithm developed by the engineers at Viper Mailer and provided to the SPAM Department within the company that tests up to 6 items for every account that signs up for our email marketing service.

Maintaining 100% deliverability
The reason that Viper Mailer has such a strict new email marketing account testing system is that when anyone signs up for Viper Mailer they all take the same path to being a Viper Mailer account as all of the clients do. When you first sign up for an account you are cleared to utilize all of the features that a full account is afforded except you only can send too 20 recipients and our algorithm is testing you and your account sign up out with our 6 check point system.

Strict rules make for a great ESP
Most accounts are declined without ever receiving the user I.D. and Password for the Free Email Marketing Trial, however the new account testing is still in work even after you are approved for and sent a User I.D. and Password.

Why is Viper Mailer so strict
Current customer satisfaction ratio leads us to who is authorized for an account, is because to comply with the new reputation sender rules by these ISP’s and to be sure that current clients that entrust Viper Mailer are afforded the very best email marketing message deliverability that the industry can offer 100%.

Result based email sending service
No matter how great the offer, the subject line and the from address of your message is, if it does not get delivered into the customer or recipients Email In Box then the service and your offer are useless.

What is a bulk email sender, also known as a spammer?
Defined by the Can-Spam Act of 2003 a spammer is someone who sends large amounts of emails to people who have never requested to or signed up to receive offers from the sender. To take what spam means to you and us at Viper Mailer an email marketing service is that even if a person signs up to receive an email from the sender the reason they signed up for must be on topic and for an example Logic the CEO of Viper Mailer will provide an example.

Misleading and misunderstanding what SPAM is
We have a client that owns a series of hotels and resorts throughout California and Nevada and they over time have collected email addresses even providing a check box on the check in form as well as their online room request form for people to be able if they check the box to receive future discounts and special customer loyalty offers from time to time from this hotel and resort operator as well this resort operator also has our Viper Mailer auto sign up software that allows people that visit their web site to receive the resorts newsletter from time to time.

Email Message client sends out an offer
One day the resort operator decided to send out an offer for their resorts gift shop offering jewelry from the gift shop to all of their customers offering even a discount on the gift shop merchandise because these are loyal and returning customers of the resort.

This discussion seems harmless enough and if the offer included a reduced room rate when they check into the resort if they buy something from the gift shop but they did not offer any relationship to the chain of resorts they just sent out a mass email message an offer for the gift shop.

Keeping your email contact list clean
The result is the number of email recipients, customers that Opted Out of the message from the provided by Viper Mailer a link in all email messages sent through the Viper Mailer system, in addition several customers of our client called to demand they be removed from the email list and some send abuse complaints to Viper Mailer’s SPAM department, as well as a few sending the messages through their ISP’s (Internet Service Providers) complaining they did not sign up for these email messages.

The future of sending email messages
Beyond the ISP’s grey listing where the email messages are delivered they are held and verified checked out but then ultimately delivered to the intended recipient.

Viper Mailer is compliant and Viper Mailer is the toughest SPAM FREE (ESP) Email Service Provider email marketing authority.

The new ISP collaboration
Starting now and looking forward the collaboration is about being a more aggressive reputation check system that is a score system applied to all emails including Viper Mailer as an ESP Email Service Provider, checking the inbound emails past behavior and experiences with the ISP while the messages are queued on the ISP’s incoming servers, however, before distribution while the ISP system scores these inbound messages if the score is high enough the messages are distributed and if the score is to low the messages are returned to the sender or the senders ESP’s account.

Discovering Cities in California Series - City of Commerce

Welcome to the City of Commerce, California.
Located in Region 4.
The County is Los Angeles.
The city has over 13,000 residents living in 6.57 square miles of land area.
The city was incorporated in January 1960.
The city is in Southern California.

Some Interesting facts about City of Commerce, California.
This city is named correctly to match being commerce with over 1,800 businesses located in the city in part the city is located only 6 miles east of the city of Los Angeles and is serviced by two of L.A.‘s major freeways the Long Beach 710 takes you right to the port of Long Beach and the 5 Freeway takes you into Los Angeles as well as into the neighboring county of Orange County.

Things to do in and around City of Commerce, California.
Like we said you can head out to all points Los Angeles, the Pacific Ocean see some beaches in Los Angeles at the California Beach Weather, and into the O.C. Orange County a neighbor to Los Angeles.

Let’s go gambling
Commerce does have a nice hotel with table games for you to stay and enjoy more then likely great food and entertainment are a part of the Commerce Casino a large tall hotel resort in the city of Commerce here at Commerce Casino

Let’s do some outlet shopping
A visit to the Citadel Outlets stores that save you money and places you can make a day of shopping in the Firestone Historic complex in the city of Commerce so here is what they are offering at the Citadel Outlets.

Official City of Commerce, California web sites.
City of Commerce, California City of Commerce, California

CityofCommerceWeather.com

Discovering Cities in California Series - Colusa

Welcome to Colusa, California.
Located in Region 7.
The County is in Colusa.
The city has over 5,500 residents living in 1.7 square miles of area.
The city was incorporated in June 1868.
The city in in Northern California.

Some Interesting facts about Colusa, California.
Located inland just off of the Interstate 5 Freeway State Routes 20 and State Route 45 both go into the downtown of Colusa and back out again. State Route 20 allows you to drive from Colusa to the Pacific Ocean. The city has its very own twin towers but these twins are not for people they are for water two giant tall water tanks side by side when most cities that have these elevated water towers usually only have one.

There is an airport the Colusa County Airport to the south of the city of Colusa making arrive easy as well as the city is named after the county it is located in. Speaking of airports this city is within the Pacific Flyway. Most of the city within and all around Colusa is devoted to farming, agriculture is big anywhere along or near the Agricultural Highway best known as State Route 99.

Things to do in and around Colusa, California.
If you enjoy nature and migrating birds you are sure to enjoy a trip to the nearby Sacramento National Wildlife Refuge a 42,000 acre resting ground for migratory birds as part of the Pacific Flyway for details and access visit the Sacramento National Wildlife Refuge.

Before you head off there is this really neat year around event that you are welcome to do it is walk in the fresh air of Colusa it is named the Colusa Historic City Walk and since this is one of the oldest cities in California you will enjoy it as it takes you by a few really great buildings known for their architectural importance and here is a site offering these daily walks Historic City Walk Colusa.

Official City if Colusa, California web sites.
City of Colusa, California City of Colusa, California

Colusa Area Chamber of Commerce serving the entire county of Colusa Colusa County California Chamber of Commerce

WeatherColusa.com