Email Marketing News

New email marketing features
Email Marketing is a great tool for businesses, organizations and membership groups but if someone did not come along and make it easier to use create the ability making the process of getting these messages out for these groups then the industry would just be another service.

A few words from our expert
Our very own (CTO) Chief Technology Officer, Patrick E. Lara has researched anodized and formulated a plan stretched out over the remainder of and coming year that will greatly allow clients of Viper Mailer our email marketing full service and training service to benefit through our knowledge and most importantly do all email marketing can and should deliver in simplified ease-of-use way.

If you would like to learn about email marketing we have a whole Email Marketing Education section at Viper Mailer for you to learn more then you would perhaps ever want to know or you can go to our quick start email marketing learning site a simple 6 Steps to Starting and Building an email marketing campaign for your operation in one day at Email Marketing Help.

Viper Mailer in the News
Here are our latest three new features described in our first Press Release for email marketing the beginning of what will be the building blocks of becoming the Email Marketing Industries Authority on the subject. 

About Viper Mailer
Built under our parent company Viper Logic an Advanced Technology Engineering Company that released Viper Mailer in 2005 an email marketing product is a web based full service and supported.

Viper Mailer Hosting
Logic’s Server Farm is our place where computer servers, redundant servers, secure firewalls and data backup takes place at Viper Mailer, our email marketing service is located on site within Viper Logic where we have been in the web site hosting business since 1995 only two years after we opened Viper Logic in 1993.

Email Client Performance and Control
What is important is all about internal control and that includes a clients email contact list is securely stored here at Viper Mailer and that our environmentally controlled server farm is monitored 24/7 by our staff and access to this protected area within the Operations Center is a restricted area with limited access by our own team members. As a software engineering and development company we feel that performance, access to and security are critical to providing the best performing email marketing service a client can have.

New Marketing Methods that stick

Making of a lasting impression
Small and mid sized businesses we have observed over the past 15+ years have come and gone tried this and tried that to get attention through advertising, mailings, cold calling, radio and television spots.

Reviewing these above marketing techniques to the modern day tactics to gain mind share and the first thing we recognize is today’s methods available to marketers are more cost effective, easier to track and far more interactive with customers and potential customers.

Looking at modern day marketing methods
We are sure that most of you are aware of nearly all of the You Tube videos, Myspace profiles, Facebook profiles, Search Engine Pay Per Click’s, Twitter posting, Business Operator Blogs, Blog Advertising services, Advertisement Space on Sites for Sale services, Forums related to your specialty and those Trusty’s, Local and Yelp review sites along with Newswire Press Release Services.

Logic has a profile and a sizable presence on all of the above services with the exception of You Tube but let me share we are working on our first You Tube video and for a software engineering company we need to make it good and exciting.

Fireworks versus Eternal Flames
We look at most of those above services as fireworks or noise makers that may come out with a bang bit soon burn out.

Like Logic says it is great to have all of these profiles and perhaps someone will come along and see what you or I am sharing or writing, you might even have a link to them on your web site but unless you are offering something that everyone is looking for and dying to see or get their hands on we are out of luck at being able to drive visitors to your business.

What we both need here is a proactive solution one that we use to go after the customer instead of hoping they are going to find us on a social network.
 

Meet the long lasting, continuously evolving eternal flame, meet the Email Marketing service.
This one will cost you less either in time or money that is and everyone has an email address today or they sure should, making email marketing the best of all of the above services because instead of counting on your prospective customer coming to your image, profile or being on a site where they might click on your advertisement these mass message, SPAM-FREE colorful graphic template maximized deliverability services are conscious of your time and your money.

Right now you might be thinking I receive a lot of SPAM in my “Email Inbox??? and I just delete it so how is it email marketing is going to work for me and my operation? Please meet our keeping it clean Spam-Free marketing methods. 

Next you might be saying ok I have used email marketing through my own computer before and my (ISP) Internet Service provider only allows me to send out 50 or 100 messages per day so it is too much work for my small operation.

Maybe you think you have to do a lot of work to begin using email marketing as part of my overall marketing plan, please think again and visit our 6 Steps to Learning Email Marketing, a short understanding of what email marketing is and what it can and will do for you.

Finally I have tried email marketing services before and the whole process was a lot of work, even after I got past opening my account then sending our my first message it took a lot of time to do this say each month, or perhaps the messages were not opened and I never asked the email marketing service why, or I never new quit how to build an email message that delivered great results to my operation resulting in sells.

Now you have full service and support and the best Email Marketing Education and Training in the industry. 

Meet the most advanced email marketing user interface that makes the task of email marketing simple and more effective and by all means give this a free try.

3 Office Supply Big Box Retail Chains

Why we have 3 big box global office supply companies
Logic likes to write about what makes one product or service provider better then the others when each of them supply the exact or very similar products to businesses and the general public.

Let’s go over who these companies are:
Staples that was easy
Office Depot Taking Care of Business
OfficeMax no tag line

We each have our favorite supplier
Let’s assume that we each have a favorite office supply story whether it is for our personal uses or for the business we operate. Each operation is great, or they would not be so well known, so we are going to share our impression with each operator.

Have you ever switched suppliers?
Perhaps you are like Logic the author of this article and you were with one supplier had a bad supplier or found one closer to you because you like to go into the actual store itself instead of going online. Each big box store has a lot of location and is continually expanding and each equally has an online presence offering the same easy to find goods.

Beyond Branding
What causes us to choose our supplier?
Have you always visited a store or did you start out just buying online? This should not matter in the area of customer service, return policies or availability as to whether you shop online or go into one of these stores.

Service
What does selecting a supplier all boil down to?
We feel it is all about customer service, this is where Logic had a bad experience with one office supply company and switched to one of the others after visiting both of the other options I had.

Today Logic is an avid buyer of Office Depot, mostly because we did not feel welcomed into or feel that OfficeMax was for Logic and the Viper Logic team and the bad experience that Logic had was at Staples as they were clearly looking at the sell of today and not at the future sells of the customer in my case. Logic is not crying over spelt milk but rather sharing an “It is just business, do not take it personally??? experience.

The year this change occurred 
Logic had been an avid buyer of Staples since 1993 under the name PE Logic Corp. and switched from Staples to Office Depot in 2000.

Nine years later Logic is yet to have a bad experience with Office Depot, wow nine years and very happy treated great offered more help from them then I can use stores and online service are equally important to Office Depot it shows.

What we discovered
All Office Depot stores we do visit are clean and well organized better then the other 2, so to us even though all things like offerings, locations, inventory all appear equal, generally those 3 issues are but where the differences to us show up is in customer service and store cleanliness and layout. One really important factor to Logic when (not buying online) visiting a store it is important to remember that time is money, spend it wisely.

Share your Office Supplier experience
Walk into Staples, OfficeMax then walk into an Office Depot and see which one is the cleanest and easiest to navigate, try the service, ask a question and see which one is better then the other.

The answer might shock you and you might like to return here to the Logic Talk Blog, comment, share us what you have experienced be it, in the past or even at a future date, on dealing with these 3 big box office supply companies.

Logic begins the hunt
This article is also Logic’s chance to begin the hunt for Email Marketing as Logic is going out and about to find email marketing as this article shows while these big box stores offer marketing materials including printing marketing materials, when a sales representative was asked which isle the email marketing can be found on, the sales person looked puzzled and did not know what to say to help us as a customer.

Join Logic and Catnip on a journey
We will now begin to look for and find the best email marketing there is and will not rest until we find it and buy it, so come on along with Logic and friend Catnip, the CTO of Viper Logic while we go in search of email marketing.

We will continue this search on a weekly base and share what kinds of predicaments we can get ourselves into on our search for the elusive Best Email Marketing Provider.

Stimulus to solve all that ails us

Hello readers of Logic Talk.
About the author
My name is really Logic and before you read the below and dismiss the words used as just another person wanting to gain attention or make a little name for themselves, rest assured I am well liked and have plenty of friends from low to high.

If you are still questioning my thoughts you could not be further from the truth by dismissing my words, unless you need to believe that you are correct about what Logic’s intensions are, to feel better about the spoon loads of crap you are being feed and expected to believe, through the media via politicians and their actions or lack of.

Intimate details about Logic
I am an American citizen born and raised in California and my age is only several years younger then the President of the Untied States, Mr. Barack H. Obama. I currently reside comfortably in the California Desert.

I love America and love even more, all of its history for right or for wrong and would die to defend this great country. My heart is in the true feelings I have for my fellow American’s and I am not a raciest and I do not discriminate both of those are dead in the minds and actions of the masses in America.

Be forewarned I do not like any person from any race, religion or sexual orientation who is not worth their salt. That means they are not working producers (those who are capable but unwilling are losers) a necessity for yourself worth, your health and for the best interest of America. To be a friend of Logic is to be a good person period.

Logic though not rich by any means, has little to no financial debt and that is my choice, the same choice those in debt made but my discussion was the smart one, as these times are showing us all.

Logic is not perfect however, I did predict that the economy would fall for America in late 2005 though I did not realize the global fall behind America. I called the collapse of the housing market to begin in March 2006. I am a Hobbyist Economist, it is my passion, it is my wish to now share my small slice of knowledge though my writings and through my actions.

Money Trail, let’s follow it shall we?

Let the Economic Story Begin

Stimulus bills are for the future 
Not responsible for our bills is the message to banks, states and now home owners and soon more then likely your credit card bills as well, this way when your children (we who do not have them call carbon footprints you produced) grow up they will have no responsibility to pay their bills, I mean if the Federal Government is going to bailout everything for the giant American Corporations are we not sending the future generations a message?

Social Security has a future beyond 2016
The answer is right in this article and it is simple, when 2016 rolls around if these hard working (on what Logic has not a clue) have predicted the correct time in our house and senate when the SSN will be short unable to distribute funds to those who paid in.

Simply create another stimulus package for Social Security, I mean to our future children this should be easy this should be expected, according to the messages coming out of the current White House administration, it should be easy to draft since these are produced along with new bills like sweet candy, after all this is the United States of America where it appears to have become some kind of god given right to not only expect but to demand what others in the world can only wish for.

To lead, you must lead by example
In our modern day world as with the history of all recorded time, it is important to understand, that to solve any issues as a leader, you can only accomplish this by being a true stand up leader, be it from the President of the United States who is clearly doing anything but a good job thus far, as an observer you cannot board Air Force One and run to this and to that micro issue occurring is clearly shows that this is an attempt to run away from this issues at hand.

Logic tells it like it appears
Logic is not going to play nice in this post and one thing for sure Logic is not going to be politically correct that is what is wrong today in this country and that is what the younger generation as they come up it is not that Logic is saying to be rude to another any other human being but to be critical and to be honest with one another is all the hope this country has left.

If Logic lied to you today about what I am trying to share with our readers in this article, then Logic is no better then Ben Bernanke (Federal Reserve Chairman) sharing with us all on Tuesday that the economy will leave the current recession by the end of 2009 and 2010 will be a time of correction clearly I would like to see the very under experienced Fed Chair put something personally close to him he could not risk unless correct like a close relatives life on the line so if he is right and honest he is rewarded like anyone who does a great job should get and if Bernanke is incorrect the relative suffers the ultimate price by paying with their life and this is only to make an example and my point.

Mr. Ben Bernanke knows that there are currently no signs, the required fundamental signs, by the way as an economist he knows good and well that these fundamentals must show there heads to be able to make this recession recovery statement.

Big brother calling Mr. Bernanke
Logic’s guess a call from the President Mr. Obama (or in that range of elected power) was made to Mr. Bernanke and it was explained that something positive about the hopes and dreams of American citizens, this economy and the future must be said and it must come from a person in the know so that is why Mr. Bernanke made this outlandish statement on Tuesday. 

“I am the President???
If our own President believes like a good organized crime figure, that he is above the very words he preaches, like the law, like hurry up get the bill passed and wait for me, I am the President, (a classic statement made by Mr. Obama already in the first 30 days) to reduce prices, cut spending, cut the Federal Trade Debt in half and by before my reelection.
Prediction this reelection is not going to happen in Logic’s opinion but rather we have a 1 term president.

Our current government will pay off bad mortgages and soon credit card debt?

To stop using, you have to stop cold turkey
Meanwhile our President is spending like a crack attack on a political agenda guaranteeing that a sad day, a day that we and our children will be watching televised through the History Channel on personal devices in the coming 40 or 50 years like we watch the Great Depression today on television sets.

Every move or statement, he has to express like a user of crack, needing his or her fix with this artificial urgency while the country awaits his return from the Valentines Day weekend for him to sign at yet another stop, the stimulus because he’s away with his wife, then he is an actual ganister, rules are for fools.

Saving money starts in the house, The White House
Reducing expenses and costs should start with his actions on the use of (for example) Air Force One (most used plane in the least number of days for any President in history) and on prioritizing his personal time where the American people pick the bill in these times, is not only reckless spending, it is verifying that he believes what he preaches like so many preachers looking back in history but the preaching does not apply to him because he will remind you and we quote “I Am The President???. 

Reminder the president makes statements in public that these are tough times we are going through like no other time before, so how the White House and in particular, the president spends need to change after all no one would want to hurt the president that I have ever known or met this is America it is a safe country reduce all of this overhead and save the little guy (tax payer) some money.

Negativism also starts at the top
Look at this Presidential statement “It is going to get worse before it gets better??? Logic assumes the President is not talking about his relationship with the Senate but actually talking about the economy but who really knows with to many words and little action from the top down.

Words to win, will get you in
Our current leader of the United States was voted into office by the masses (those perhaps not aware who is the Federal Reserve Chairman is or does, nor who would more then likely, ever watch financial news issues) and Logic’s current fear is that a man was elected more as a point, then as a man of any true skills, and Logic does not dislike our President, it is that he is just not our leader, to be a leader you have to earn that through trust and through setting examples when this happens, Mr. Obama will be our commander and chief a real leader.

It is time to listen to my words!
So today we have a preacher who was elected into the White House in my opinion, this is leading to the worst economic situation, a situation that should have let the troubled banks and mortgage banks and people with mortgages laid where it may, a washout of the over consumption that will not return to America and the world for 30 or 40 years if at all.

Your children and their children will pay
Now under the current those 3 to 4 generations down the road when consumers are paying taxes like nothing we have ever seen in our days (no wage increases available to offset increases because the global market is competitive) so children, do not look back and point the blame on our generation but at our current elected government administration and then point with your middle finger if I am there I will join you all.

Private sector looks like the government
Logic’s belief and in my experience, that our current President shares the same similarities of the CEO’s of say a Fortune 500 Company loaning money in some cases, and barrowing money in other cases, without any ramifications to his or her company, position or to his or her salary makes the government and the publicly traded companies the same.

Relationships in stone
Look at the banks, the mortgage companies, look at Wall Street now observe that those three forces of society are connected so tightly to the White House (you know, that place in Washington D.C) that the fear to allow for failure is more then likely the result of to many relationships that should never get out to the little guys, you know tax payers at large. I will not discuss lobbyists those are for large interests again nothing for the little guy, are you feeling small and unimportant yet because Logic is.

Final thoughts for now
I pray these people Mr. Obama the President of the United States and Mr. Ben Bernanke United States Federal Reserve Chairperson know more about what lies ahead then Logic and that they prove me wrong if not, how would you like to wake up one morning in 2010 to 2012 to realize that each dollar that was printed into our foreseeable decades, the future was revalued at around .13 cents through hyper inflation.

Think about this, foreign nations apply a no acceptance of our U.S. Treasury Bills at current rates or not at any rate, these nations that hold and control so much of our growing debt can do this anytime they wish as their very economies slide into tougher and tougher times while Americans are saving as a nation and no longer buying anything they can get by with.

Will you please be a friend of Logic’s?
Thank you all,
Logic.