Growing Your Business With Ease

Email Marketing Questions
We hear from a lot of people with questions directed towards Viper Mailer.
The one big question is consistent, what are some of the benefits that Viper Mailer or Email Marketing offer us if we use your email marketing software or anyone else’s for that fact?

How sending messages on your own works today
They often do not understand the advantages about using email marketing tools verses just sending the messages out on their own. Like using there cable company email address or their business email address. Outlook allows you to send emails out as groups too.

The benefits of using and email marketing service far out-way the added expense since email campaign services are today the least expensive portion of a companies marketing budget.

Today the cable and phone companies as with most all Internet service providers (ISP) limit the number of emails a customer can send out in two ways.
1 They limit the number of emails per grouping to usually 25 or 50.
2 They limit the number of total email messages you can send in a single 24 hour period to generally 200.

Understanding the advantages of utilizing an Email Marketing Service
How and email marketing software like ViperMailer.com works is really very amazing especially in a world full of SPAM we all live in today.
To start with you can send as many messages as you have contacts in your list for. You can also send as often as you like. There are no limits.

Benefit One
Getting your messages through the SPAM filters.
The top benefit is the ongoing relationships the email marketing companies have built and maintain with the Internet Service Providers (ISP). When you utilize these services you are provided the benefit of getting your messages through to all of the service providers like Hot Mail, GMail, and AOL to mention some of the more popular email providers.
This is known as being white listed.

Benefit Two
Your email list management.
We honestly believe that email contact lists are a very valuable asset of your business. If you ever plan to sale your business you can have a greater advantage in the sale if you have been gathering these email contacts of your clients or others that you came into contact with over the years. Especially if you have been staying in touch with your contacts say on a monthly bases.

When you upload your list of contacts into your account with an email service provider you then have a professional management system working for you. If a contact is already in your managed account you will not be able to enter it twice.
The big advantage here is that, and we do not know if this has happened to you, but it has happened to us.
Say you are a member of a chamber or some organization or you buy a product from a company and you agreed to accept their offer to stay in touch from time to time because you are interested in what the company is offering.
The problem is every month when you receive their messages you get two of three of the same offer. When we looked into why we are on a clothing company’s email message list three times it was because we had bought from them three times. There system that they use does not offer anti-duplication guard.
ViperMailer.com has the anti-duplication guard feature included with your account. As our client your customers will never receive the same duplicated message. It is irritating and your customers might become upset with you for doing this.

Benefit Three
Professionalism through your message
While you can send messages through your email service provider account with attachments like a PDF, the whole purpose of utilizing ViperMailer.com is that you can select from over 70 professional templates and simply add your content then send it out.
You might also have a web designer that you work with and they can create your own branded HTML Template then just simply upload it into your account and you will be able to add the content, images, links, and etc on your own with ease and away you go. You can now take control of your weekly or monthly messages and simply create and send them at your leisure.

Benefit Four
Schedule your messages and forget about it.
We know that as a marketing director or single person business owner that we all get busy and like with any marketing project it is really critical to be and stay consistent with your campaign. We have all learned as business owners or operators that consistency is a key part of growth and business success.
When you use an email marketing provider within your account you can simplify create your campaign message schedule the day and the time you want them to go and they will go automatically. The email message feature is a great way to stay consistent in your efforts.

Benefit Five
We saved the best benefit for almost last.
This is the campaign tracker.
You are going to be truly a big fan of email marketing service providers like ViperMailer.com when you begin sending out your messages to your contact list.
When you build your campaign message and if you used hyperlinks in the message where your customers can click and be taken to a particular page on your web site like a special offer etc. you will be gaining access to what your customers are doing.
Examples:
How many customers opened your message.
How many clicked on your links.
How many did not get delivered for a number of detailed reasons from their mail box was full to their email address no longer exist and a whole lot of other notifications that will help you manage your contact list.

You can see how valuable this email message tracking information can be and this will help you over time to enhance your overall Return on Investment (ROI).

Benefit Six
Email Education and Training Center
This is as important as the tracking because with the knowledge we will provide you as a part of your email marketing account with us.
We have been providing this email marketing service for some years now and through a lot of observing and educating have compiled an up to date email marketing training center that is continuously being updated with the tips and techniques that if you apply some or all of our training will gain a great advantage over your competitors like getting your messages open, your branding conveyed, and ultimately your sales enhanced.
Please take a free tour of our training center here Email Marketing Education Center

Begin your email campaign today
If your are ready to get those email addresses working for you today please come on over and give this a FREE trial or go ahead and sign up at ViperMailer.com here Email Marketing Software

Coca Cola Signs contract

Drink Up America
Water discovered on Mars sends the advertising Industry off to sale the banner ad space in space.
First they controlled the American Soft Drink Industry, then they controlled the Global Soft Drink Industry and now Coca Cola is going intergalactic.

Major contract rumored to be signed
Coca Cola signs contract with NASA to be the first intergalactic advertiser and to spread their brand to the farthest reaches. Space travel is going to be a big thing say observers closest to this rumour, this is the first, and this is the biggest thing for the galaxy ever.

Coca cola no comment
The only thing the company was rumoured to say is quote “Its The Real Thing”.

NASA no comment but?
It is one possibility, and the thought comes to mind say sources after all the planet is coke red.

Discovering Cities in California Series - Atascadero

Welcome to Atascadero, California
Located in Region 6.
The County is San Luis Obispo, California.
The city has over 26,000 residents living in 26.7 square miles.
The city was incorporated in July 1979.
The city is in Southern California.

Some Interesting facts about Atascadero, California.
This is a central valley centered city, with mostly 1/2 to 5 acre ranch style properties and the area is a dry inland city. The city is the farthest from the ocean that is located in San Luis Obispo County. Because of the vast changes in climates from the nearby Pacific Coast heading a short distance through the hills and mountains the climate creates a great setting for agriculture and in fact there is and organization of small farmers that are members and these farmers open up their homes ans businesses for you to visit. They will share with you and your family how things are grown and where things come from. Please visit here to learn more about this rare opportunity Ag Tours in Atascadero, California

What to do in and around Atascadero, California.
This a great climate to explore as the area being inland from Pismo Beach you know where you can drive near the all white natural sand dunes that although they look just like sand dunes from being in a desert these are located right on the Pacific Ocean. They welcome those all to fun ATV’s (All Terrain Vehicles) here as well.
Atascadero has a zoo as you can see in the image above. This zoo is named the Charles Paddock Zoo. With over 95 acres of parks right in Atascadero you can really have a great time meet kind local people. There are three boating lakes in the area so enjoy some inland water activities as well.
If you are as we are into your wines there are three events of wines held each year in Atascadero and you can visit them and other local annual events here Wine Tastings and Wine Events in the Central Coast California

Like to ride horses, mountain bike, or hiking
This city and in fact this entire area caters to exploring on foot, buy bike and even by horse back if you choose.

Official City of Atascadero, California web sites
City of Atascadero City of Atascadero, California

Atascadero Chamber of Commerce Atascadero, California Chamber of Commerce

AtascaderoWeather.com

Do you work in Sales? Should you be worried?

We have a service and retail concern to share
Short term yes there is nothing that can be done, but in the larger picture you will come out better in three areas then you have it today. This is of course if you follow our advise that is really more of common sense then anything else approach.

We only write positive stories
This is true and near the end of todays Logic Talk we have a no fail formula that will help you and us all to be a better person.

Lets look into the current scenario
In some recent reports provided by the apparel industry (to mention only one to start with) for Orange County, California we are seeing no added employment for the manufacturers (or importers) of fashion retail that we are not here to name. This is the first time of annual no added employment for this region of the country and we are seeing in consumer electronics (nationwide) from the largest player reporting a -7% or greater percent of reduced sales for the first time in years.

Consumers in America and perhaps shortly the world are not consuming
If the demand for consumer goods is, and it clearly is, in a reduction of spending just to be spending, and viewing the facts that we as a country are more of a value added service nation and less, and less of a manufacturer nation which is also true, then what we are going to share with you today clearly shows a worrying future for this, the mass consumer nation on the planet.

Some reduced areas in sales
Look car sales will more then likely see there lowest production in 15 years shortly and this includes imports, people are not eating and drinking out as much as reported to us from all over California anyways. People are wearing their older clothes longer for example. This list as well can go on and on, but we are not here to report what we all know or certainly should be very aware of. The house you still own is not worth as much today as even one year ago.

We all know the country is going through a tough time
In part this is why we are not going to get into those numbers and names of the retail businesses that are all clearly effected by the down turn in our economy.

America and the world had a great 12 to 15 year ride
Look at us we all owned a better car a bigger house, and the kids they received any and everything they could have ever wanted from 600.00 cell phones, 800.00 game councils, and 400.00 blue jeans. We all traveled the world just to travel the world and high end wine and watches went off the shelves with a waiting list to get an 18000.00 watch being up to 5 years.

We all felt rich but were we really?
This is where the whole problem begins but it is each and everyone of ours own responsibility to handle our finances and there was not during these 12 to 15 years nor is there now a thing some thought was FREE money.

What did Logic not do
Here Logic is going to try to explain from and outside point of view since during these alleged economic growth times that have now passed Logic did not buy a single thing. No cars bought since 1997, no jewelery since 1996, no property, houses, building or anything bought during this 12 to 15 year time frame either.

Not taking chances
This might not have been the best thing to do either, I mean we spent money on company investment went out with friends from time to time but did not even do the vacation thing to make our stand really clear. there were clearly opportunities to make great sums of money and grow our personal net worth but we did not do this so did we make a mistake of being to cautious? Perhaps time will tell and Logic will be right here to boast or cry when the time tells lets us know.

Doing nothing is not always smart
So you might say good for Logic not true, just during these easy credit and very easy profit times something was not feeling right. We are a company who actually had to stay focused during the easy money get rich quick times that have now passed by.

Can you and us wait it out?
We really want to show a sign and avenue of what a service or retail sales person can do to survive this down turn that might last well past the predicted economic bottom coming in 2010 to 2012.
This is assuming that the economy hits the bottom over these 24 months between 2010 and 2012. If we find the economic boom in 2010 great then we should see changes in our own little worlds by 2012 more then likely in auto sales. If this downturn takes us all into 2012 then we will see these similar economic recover signals on the street in 2014.
None of this matter to most of us however it is not within our control, nor is the current continued down turn in the banking industry, auto sales, stock market growth, retail sales, service company growth.
So together we can see that we will all need two to six years of staying power to ride out this down time, and truthfully most of us cannot make it from one week to the next without that pay check. This means we are living check to check and no where in the world is this more apparent then when we look into the savings rate the lowest bank savings rate in world history.

Why Americans might start saving and not spending
If we are correct and we think we might be, because people bought the life style without the reward, meaning they had the feeling of being rich with all of those easy to acquire possessions when they were actually going in the whole accommodating their lifestyles as their credit limits touched the top, and there refinancing began to reverse.
This ultimately lead to the failure of their life style a life style that was not real. It was not real because the money was not earned money, it was borrowed or windfall money and there is a big difference between real and windfall money.
There is also a big difference between cashing out and paper worth.
If this high fling lifestyle did not really make the people feel better or impress anyone, but themselves we mean after all if you pulled or walked up or down a street during the day people were just driving to be driving, all driving the same leased high end car that actually in many cases if you would have bought the car instead of the extended lifestyle image lease the car in many cases costs more then they were making. There is and there was nothing special about owning a high profile and high cost car because everybody that wanted one had one. This is far different then good economies of the past, the credit this time made it to easy for all of us.

We are living longer and things cost more then ever each year
Although these great times feed the human ego it got us all absolutely nowhere in our life’s. It was a short term feel good about one self time that ending and like any indulging the hang over effects can last longer then the indulging time.
This might cause us all to change the way we look at our spending and cause us to begin securing our futures like building towards a better retirement nest egg, and quality of life. After all we are now all living longer then ever and this is expected to continue because of our health and quality of life.

When the American and Global economy was enjoying life
Back in 2006 and really early 2007 the world was running along on more borrowed money then anyone could have imagined and then the wheel began to slow. This wheel is the global economy that spins really slow. Something that happens today will not show up for two to four years down the road being the worst in the economy is yet to be seen for this healthy downturn.

This is going to be a tough time for the bottom of the working person food chain, those in service or retail jobs
Hey the world needs all kinds of people doing all kinds of things, so this is in no way a dig at your current jobs or your personal dignity. Logic more then anyone knows this growing up as a restroom cleaner for a manufacturing company and the through those ranks to the highest positions available in that operation. Truthfully we are just very happy if you are working. working is a great opportunity to contribute and to learn what being a team member working with co-workers and sharing your thoughts and ideas in the work place. It is great to be productive.

Why be concerned about service and retail employees?
It is really clear in our research a kind of economist at heart, that Americans might see a massive return to saving more and spending less and news like this is the worst news the largest retailer in the world would ever want to hear.
These retailers only survive and prosper if we buy more then we need, and if we begin to buy only what we need instead, like it used to be for Americans, then they the retailers will begin a spiral downward effect. Quarter after quarter year after year until they are acquired or file for bankruptcy.

How to protect your income and future
This history lesson took a while to lead up to, but hey our friends this is going to be the worst economic downturn most of us have ever seen. It took us 12 to 15 years of great easy times to get here and like any spinning wheel economy, and this being the biggest wheel ever seen by most of us the time to recovery will be a long period ahead of us all.
If we are correct and we think we are if retail and service is your job, and you have no other skills today you can begin to change your life for the better.
1 A better self worth with true skill sets.
2 Make better money and save some.
3 A bigger contributor to the world.

Learn a TRADE
We are not talking about going on the Internet and building a blog, forum, web site, photo share or a social network site.

We are talking about taking a class and getting certified in say being a welder, being a nurse, being a teacher, being a pilot, or being the best at what ever you wanted in your head maybe as a child you had a dream to be a fire fighter.
Most important gaining skills like in and area of building things products or infrastructure.

Stop Dreaming and Become
We all have dreams. These dreams will only become a reality with devotion, passion, and hard work. There is no doubt that there are far to many people in sells today. Real Estate and autos are learning this lesson better then anyone else currently.

You can do this, we have done and do it, and your personal worth is going to give to you the confidence and a feeling in your life like you have never felt before. We guarantee it.

See other economic thoughts by Logic
Economic survival