Marketing No No’s, What you should not say

Have you ever told a client anything?
If you have we are off to a bad start. It is better to share and here is why.
We all grew up as children being told what to do, when to do it, and even when to do it.
Heck we might as well go out on a limb here and say some of us are still being treated this way as adults.

Example of replacing Tell with Share
It is in all of our best interests and actually Logic is applying this daily. Try not to tell anyone anything, but rather use the word share.
Hello Mary, I would like to share this opportunity with you. This sounds more inviting and friendly. It is working for us everyday, though Logic does slip up once in the while. It takes practice to allow your mind to get used to changes, but over time it becomes easier and automatic.

Advise for all who interact
Lately we have seen a lot of old bad words you and us should refrain from using when discussing our products or service. This article is great for anyone that interacts with anyone else.

Here is what Logic is trying to share
Lets say that Mary is a potential client of yours and Mary likes you and your offerings. Though she has not bought from you yet. By applying these differences no matter if you do this in your writings to or talking to Mary, you will greatly increase your chance of closing the sale and becoming a little closer to Mary.
This is going to work for sending an email message, as well as being on the phone or talking to a potential client eye to eye.

Replacing one word or phrase with another
The time has come upon us all to alter some of those catchy words or phrases that prospects are unable to hear anymore. They are either expected of a company or they are ignored all together by our prospects.
Wore-out Phrases
Some words turned into phrases that are over used are:
State-of-the-Art
Leading Edge used a lot in Technology, Investments, and Medical.
Cutting Edge
Best
Number One
Quality First
Solutions Provider
Turnkey Solution
We will meet or exceed your Needs
Amazing Results
We Care
Lowest Prices
We Can’t be Beat

When we are writing our messages for Email Marketing or in our talking to others even when we produce a printed piece or add content to our web site pages these words and phrases above need us all to find another way to write or say the same statement.

In the Email Marketing world the first words you convey to your potential customers are in the email subject line. You know that line that comes into all of our email in boxes everyday.
Example of a bad Subject Line:
Quality Steaknifes are State of the Art Lowest Price Solutions that are the Best

Example of a good Subject Line:
Viper provide reasonably prices, advanced Steaknifes that will cut like no other

To learn all we know about developing the best subject lines please visit here Best Subject Lines

Discovering Cities in California Series - Atherton

Welcome to Atherton, California.
Located in Region 9.
The County is San Mateo.
The town city has over 7000 residents living in 4.9 square miles and the city has .04 square miles of water area.
The town city was incorporated in September 1923.
The town city is located in Northern California.

Some Interesting facts about Atherton, California.
Well this town city is no slouch, because it is one of the wealthiest towns cities in America and without a doubt one of the most expensive. This makes perfect sense considering that some of the who is who of the High Tech area of California. This town or city is located on a peninsula in the between the San Francisco Bay and the Pacific Ocean. The peninsula is a heavily wooded area and the streets are for scenic purposes that remind us all that life after work is a time to enjoy and smell the redwoods in this case. Even though the area is a small spread out density town city it has a 22 acre park the Holbrook-Palmer Park which is a lot of park for a small town city.

What to do in and around Atherton, California.
Please visit the Holbrook-Palmer Park if you like here Atherton Town City Park. 
The area being on the Pacific Ocean you are going to have plenty to do. Atherton is a great place to visit however it is not a destination. You are near some of California’s finest coastline and you can go wine tasting, boating, San Francisco, and the are has the redwood trees trails and hiking are abundant.

Official City of Atherton, California web sites
Town City of Atherton Town of Atherton, California

Atherton Chamber of Commerce (None)

AthertonWeather.com

Unique Products that sale well in any Market Part 1

Having the best Domain Name is only part of Internet profiting Part 1
We have really done the research on this subject.
The world that Viper Logic is involved in is the Advanced Technology Engineering world.

Is big money in your future?
What we will share today can not only launch your fortune, but catapult it to unbelievable heights with some work of course.

A Little Preaching to get Started
Look and Logic is not trying to be a preacher. If you want anything in life you are going to start by getting off of your ass and do something about it. That time is now. We wish that this was January 2008, but it is not, so you will need to work harder to make up for the lost time of getting into the world of money making online today.

Learning from our clients how to make us all money now
We have been around 15 years and we today have a lot of wonderful clients. Because we are a high end (not a 19.95 cheap) service providers we have the luxury of retaining a personal relationship with each client we have.
See this is our niche or specialization and most importantly our comfort zone. It is not that we are rich or wealthy because we really are not however our services are and our talent or skills are as well.

Firing Clients is a Viper Logic Phrase
We allow less new cleints, as we interview each one to match our personalities.
This decision to have a selected group of clients allows us to see what and how these clients do their work, what they do to make their money and how they handle issues that arise. We also see which customers are doing really well and reviewing their products helps.

Building your niche on the Internet
Here is what you are going to be offered to build your road to riches.
There are two avenues and three selections to select from for your very specialized niche.
The first two are from the product side and the last one is from the service side where we will share a few clients that actually provide services globally.

Specialized Product Niche
Create or locate a small maker of unique products, arts, or crafts that are very Made in America. If you see it on the Internet or you see it on an EBay type of web site you are not going to want to invest your time and money in this item.
The item you select is going to really need to be unique so as a rule it really needs to be a first time discovery, it needs to be your discovery.
It could be that the item you locate or discover has one of those business card types of web sites, you know the kind most people have, the kind that yes they just had to have a web site, but no one ever found the product or the web site so you can still go with this one.

How to begin finding your Internet Niche
We are asking you to truly look out in a small town or and arts show or art district meet the builder of the product or artist that makes the product. If this person you find has uniquely created a this item then we are off and running.
You should go to trade shows meet people in and industry you truly understand it could be a lock convention, a boat convention. You name it convention and get yourself down there and meet and greet anyone especially those little table top vendors or even strike up a conversation with other attendees

Things to consider when selecting your product
Are you going to target high end items requiring high end clients? Or are you going to sale your product to the masses?

Selling your product to the masses things to consider
1 Is the item something you can become passionate about?
2 Is the item light enough to ship at a very low cost?
3 Is the item affordable by the masses?
4 Do you clearly understand the market for the item?
5 Do you clearly understand how the product works?
6 Can the item be packaged safely so you reduce your Return Merchandise Authoizations?

Selling your product to the high-end client things to consider
1 Is the item something you can become passionate about?
2 Do you clearly understand the market for the item?
3 Do you clearly understand how the product works?
4 Can the item be packaged safely so you reduce your return merchandise Authoizations?

Great work, we are off to a good start
It is ok to to wonder at this point, wow what is Logic saying to us, because if this product is so unique and so great why is this person not selling it for themselves say on EBay or on their own high profile web site?
This answer is going to floor you like it did to us, and here is the deal.
See a lot of people especially creative types love to build their own this or that, however they do not know how or have interest in being the one to sale it. No I know there really are people that want nothing to do with this selling or marketing stuff at all.

Logic should know Logic is not a sales person and will avoid selling cold at any cost. However if Logic is talking to someone about something Logic understands and happens to offer like our email marketing software service then you would be hard pressed to shut me up.

What Logic does, sense we are not sales people
Welcome to the service side of your niche.
Look we have some very unique clients that are specialists in their services and in fact they are so specialized like Viper Logic that they do not really need to go out and look for work. The word of month or what we call the creative types marketing it is all viral.

In Part 2
Meet a few of Viper Logic clients
One day this week we will begin to show you how our clients work in the services side of the Internet online business.
We will take you through the Internet growth program to get your new found riches web site up and running right away. Then you will be exposed on how to grow your product or service into a giant.
We would also like you to learn how to size yourself up with the correct niche so you are not selling aircraft to the high net worth client when you no nothing about these people and vise versa.

Growing Your Business With Ease

Email Marketing Questions
We hear from a lot of people with questions directed towards Viper Mailer.
The one big question is consistent, what are some of the benefits that Viper Mailer or Email Marketing offer us if we use your email marketing software or anyone else’s for that fact?

How sending messages on your own works today
They often do not understand the advantages about using email marketing tools verses just sending the messages out on their own. Like using there cable company email address or their business email address. Outlook allows you to send emails out as groups too.

The benefits of using and email marketing service far out-way the added expense since email campaign services are today the least expensive portion of a companies marketing budget.

Today the cable and phone companies as with most all Internet service providers (ISP) limit the number of emails a customer can send out in two ways.
1 They limit the number of emails per grouping to usually 25 or 50.
2 They limit the number of total email messages you can send in a single 24 hour period to generally 200.

Understanding the advantages of utilizing an Email Marketing Service
How and email marketing software like ViperMailer.com works is really very amazing especially in a world full of SPAM we all live in today.
To start with you can send as many messages as you have contacts in your list for. You can also send as often as you like. There are no limits.

Benefit One
Getting your messages through the SPAM filters.
The top benefit is the ongoing relationships the email marketing companies have built and maintain with the Internet Service Providers (ISP). When you utilize these services you are provided the benefit of getting your messages through to all of the service providers like Hot Mail, GMail, and AOL to mention some of the more popular email providers.
This is known as being white listed.

Benefit Two
Your email list management.
We honestly believe that email contact lists are a very valuable asset of your business. If you ever plan to sale your business you can have a greater advantage in the sale if you have been gathering these email contacts of your clients or others that you came into contact with over the years. Especially if you have been staying in touch with your contacts say on a monthly bases.

When you upload your list of contacts into your account with an email service provider you then have a professional management system working for you. If a contact is already in your managed account you will not be able to enter it twice.
The big advantage here is that, and we do not know if this has happened to you, but it has happened to us.
Say you are a member of a chamber or some organization or you buy a product from a company and you agreed to accept their offer to stay in touch from time to time because you are interested in what the company is offering.
The problem is every month when you receive their messages you get two of three of the same offer. When we looked into why we are on a clothing company’s email message list three times it was because we had bought from them three times. There system that they use does not offer anti-duplication guard.
ViperMailer.com has the anti-duplication guard feature included with your account. As our client your customers will never receive the same duplicated message. It is irritating and your customers might become upset with you for doing this.

Benefit Three
Professionalism through your message
While you can send messages through your email service provider account with attachments like a PDF, the whole purpose of utilizing ViperMailer.com is that you can select from over 70 professional templates and simply add your content then send it out.
You might also have a web designer that you work with and they can create your own branded HTML Template then just simply upload it into your account and you will be able to add the content, images, links, and etc on your own with ease and away you go. You can now take control of your weekly or monthly messages and simply create and send them at your leisure.

Benefit Four
Schedule your messages and forget about it.
We know that as a marketing director or single person business owner that we all get busy and like with any marketing project it is really critical to be and stay consistent with your campaign. We have all learned as business owners or operators that consistency is a key part of growth and business success.
When you use an email marketing provider within your account you can simplify create your campaign message schedule the day and the time you want them to go and they will go automatically. The email message feature is a great way to stay consistent in your efforts.

Benefit Five
We saved the best benefit for almost last.
This is the campaign tracker.
You are going to be truly a big fan of email marketing service providers like ViperMailer.com when you begin sending out your messages to your contact list.
When you build your campaign message and if you used hyperlinks in the message where your customers can click and be taken to a particular page on your web site like a special offer etc. you will be gaining access to what your customers are doing.
Examples:
How many customers opened your message.
How many clicked on your links.
How many did not get delivered for a number of detailed reasons from their mail box was full to their email address no longer exist and a whole lot of other notifications that will help you manage your contact list.

You can see how valuable this email message tracking information can be and this will help you over time to enhance your overall Return on Investment (ROI).

Benefit Six
Email Education and Training Center
This is as important as the tracking because with the knowledge we will provide you as a part of your email marketing account with us.
We have been providing this email marketing service for some years now and through a lot of observing and educating have compiled an up to date email marketing training center that is continuously being updated with the tips and techniques that if you apply some or all of our training will gain a great advantage over your competitors like getting your messages open, your branding conveyed, and ultimately your sales enhanced.
Please take a free tour of our training center here Email Marketing Education Center

Begin your email campaign today
If your are ready to get those email addresses working for you today please come on over and give this a FREE trial or go ahead and sign up at ViperMailer.com here Email Marketing Software