Friends of Logic share Part 1

How to make a web site popular
Viper Logic is the owner of ViperMailer.com and email marketing services product.
We are going to share with our Logic friends and hope they will follow our progress through the process of going from a virtually unknown email marketing services provider to a known email services provider.

Progress Reports on ViperMailer.com
Every 2 weeks or so, we will share our growth and progress for ViperMailer.com.
The popularity of where ViperMailer.com ranks under the keywords Email Marketing will be posted here.

About our client base
In the meantime with a fair amount of clients, that we have stayed in contact with to see how they are liking, or not liking, ViperMailer.com their email marketing service and to hear what they have to say about improving the client experience.

We know that they are all for the most part happy with the results, reports, and other dynamic features. We knew that there were some tough times when they first started being active with their accounts building graphic templates and all of those first time getting to know the system types of issues.

Improving from listening
The client interviewing was of course, prior to the new release updates as they go live in the coming days bringing the client experience to a greater level.
We listen to our client and the new release is in part to reflect the feedback we gained form our client base. We are honored that our clients were and are helping us grow ViperMailer.com to a successful Viper Logic product.

You can grow with us
The way we are going to accomplish this larger then life task is via building on the popularity of the site in the way it comes up in the top three search engines.
We are going to share where we are under the number one search term a person utilizes when looking for an email marketing services provider.
In the case of ViperMailer.com the number one search term used by buyers of our product is Email Marketing.

The methods and sciences we apply to ViperMailer.com that will begin to gain the sites traction were all learned through our knowledge enhancement courses and from a lot of trial and error efforts while building other Viper Logic web sites into their best keyword areas.

What is a keyword
For any product, service, educational resource, or informational search a web site can only be found when a person does a keyword search. Anyone of these four items they search for are in the top of the page under the search term a person utilizes when they type into the search box on their favorite search engine.
Our goal here for ViperMailer.com is to be on page one under “Email Marketing”

ViperMailer.com Email Marketing web site History
The site, as shared here before on the Logic Talk was originally released in 2005 as a service to help businesses, non profit organizations, clubs, and groups stay in touch on a regularly bases by providing an account management system for organizing the clients contact, those email addresses that members, customers, and clients have signed for to receive relevant information from the ViperMailer.com client base to their contacts from time to time usually on a one time a monthly bases.

Please feel free to visit the web site and click around to see what we are working with here Email Marketing Services

Email Marketing 2.0
Over the past 3 years the web site has had various feature updates.
This latest update to the web site is our largest ever and involves the main front end of the web site featuring enhanced Email Marketing Tips and Techniques at the “Education” tab when you visit the web site. There is a new “Support” tab as well.
What is special about these two new areas is that on a regular bases we will be providing the absolute latest tips, techniques and issues pertaining to the world of email marketing to keep our current and hopefully future clients in the knowledge that will provide their email marketing campaign efforts the best results in the industry.
There is now the customer support product on the web site titled Got Questions? Insta-Response to better help (should a question come up) clients and potential clients in real-time.

The new Web 2.0 (web 2.0 is the latest interactive user interface software) updated ViperMailer.com web site provides their clients and easier to use interface. This new look as well is for new visitor to our web site and it is to provide a better look, feel, and access to view and try this email marketing service. This is known as a Call-To-Action effort.

How ViperMailer.com is search engine ranked currently
We researched using our web site SurfStats tracking tool to view our current location on each of the top three search engines today. We do come up higher under other search keyword terms like “Email Marketing Services” and “Email Marketing Solution” but, our goal and what we wanted to share here is to in part help others with gaining traction for their own product, service, organization, or groups web site.

Search results for June 2008
Yahoo reports we are on page 18 number 171.
Google reports we are on page 26 number 254.
Msn (Live) reports we are on page 10 number 95.

When people search for something on the Internet
The truth about our search results above is we are way to low down the list of search return results for our keywords where a person will make a purchase because most people will not go to page two and even fewer go to page three and this gets lower and lower as the pages get turned in the search return results. This is why Logic needs to work with you and others to complete the tough at hand task of being on a search engines page one (1) for email marketing.

Please can you refer us to friends
Logic used to be shy about asking for help, but with the current business client being down we believe that Viper Logic got this release timed just right to help people running a business maintain their sales if if they apply the marketing in and e-conomy provided at our ViperMailer.com web site they will grow their business during this down market economy.

Please refer ViperMailer.com to others running a business.

Who is ViperMailer.com in competition with?
There are a far share of competitors in the email marketing business, like in any business there is always competition.
However the biggest player in the email marketing services area is a recently gone public company with a market cap of just a little over and under 500 million dollars.
So if you look at our company and the top competitor in our industry we are not up against a Microsoft, IBM, or Google. Yes the competitor is larger then us and this is in part why we are asking for your help by referring others to us. We are a stable 15 year old company and though our market share for email marketing is to small to measure our customer care, features, and message deliver-ability rates are the best. 

Domain Name Leasing? Is it time for this.

Domain Name Leasing
Are we all ready to begin leasing a Domain Name as a viable option to buying the domain name out right?
Or worse creating a domain name that is going to cost you a fortune to promote because it has no meaning to what the web site, blog, or social network is about?

Looking back in time would be the way Logic looks into the world of leasing a similar type of customer gateway product, that works just like a Domain Name, but was really much more popular before the Internet came along.

Toll Free phone numbers were early .com Domain Names
It was those 800 toll free telephone numbers. Today of course even the toll free numbers have other beginnings just like domain names have other extensions besides the .com ending. Toll Free number beginnings while they work just as well as 800 numbers those 888, 877, and 866 toll free numbers. The 800 beginning would be the TLD Top Level Domain of phone numbers.
Now of course the 800 number if it is used to spell something is far easier to have people remember them.
Example:
1-888-GO-DEPOT which is for Office Depot. They might own the name but Logic would lay you odds that someone bought the 800-GO-DEPOT and wanted to lease it to them. Leasing good rememberable 800 numbers is a common practice.
That was more so before the Internet and even long after that until these company web sites became user friendly and when customers began to trust using their credit cards over the Internet.

Times Change
Today of course Toll Free phone numbers do not play the roll they did with the Internet taking over as well even today a mass amount of customers use phone over Internet connections making free phone calls.

What will become of Domain Names
We at Viper Logic and the web site we have for holding our future requirements for domain names ViperNames.com do not believe that domain names will loose their value in relationship to their predecessors the toll free phone number.
So lets get into Domain Name Leasing and look at the pros and cons of leasing. There is a lot to discuss here and Logic is just hoping that others who read this story will have some thoughts on the leasing subject.

We searched high and low for leasing agents
In an indepth search of the Internet looking for companies that offer to be the lease operator and in fact we found several domain name leasing companies where you can list your domian. People looking to lease one of the names on these service web sites can inquire to begin the process. The leasing domain name business is really pretty new and most people just buy the names they want from the owner.

There are a lot of concerns about being the one leasing the domain name, as well there is equally concerning issues about being the domain name owner that wil be leasing the name out.

Lets take a look at being the one that is leasing the domain name first.
Ok lets say that Logic wants to lease the name EmailMarketing.com and it is available to us, or the owner agreed to lease the name to us. Now there is clearly going to be a lot of contract work to protect both sides in these deals. So lets go over some of the things Logic needs to be concerned with as the one leasing the name.
What to know as the one leasing a domain name
There is of course the obvious things like price and how long Logic can lease the name for.
There are other things to be watching out for like not allowing the owner to place any content on the domain name, or to sale the name to another owner during the contract.
Is the lease going to have an option to buy the name at the end of the lease or is the lease going to end and leave all of your efforts high and dry. Lets say you leased the name for 5 years and now everyone knows to type in EmailMarketing.com to get to your site. What do you do? You really need to think these types of things out.
Next you need to be sure that the domain name owner has at least paid up the annual renewal fee for the domian name through the contract ending date to prevent the possibility that the owner forgets to pay this fee each year and the name gets dropped and is lost to a new owner.
You are going to end up trapped with this domain name owner, but in business it is normal to have reliance partners and if you go this route then be sure to keep and open relationship.

What to know as the domian name owner and name leasing
Ok there is more for the owner of the domain name to be concerned about then the one leasing the name.
The first thing that comes to mind and this is a real important topic to be sure the the company leasing your name does not destroy the domain names reputation.
It is the content of the web site and what type of company is leasing the name, and what they are going to use the name for.
This is an area where lets say you have owned the domain name EmailMarketing.com not using it for any web sites. This means that the domain name is clean, having no history of being a spammer domain (a spammer domian name is when the name is used in conjunction with sending large amounts of emails that were unsolicited) or the site was loaded with hundreds of links or advertisements that search engines may frown on.
The search engines could have the domain name black listed, and yes you can reverse these decisions but you have to work at getting this done and it is going to take some amount of time.
So the last thing you are going to want to have happen to your clean profiled domain name is to have it destroyed by its being used for ill gotten gains type of web sites.

Good news for both sides
These relationships can be great for a company that wants to be at the top of their category when a person does a search for these keyword domain names, and if you own a great domain name but you do not have time to build it yourself into something useful and profitable then this can be a true win win relationship.

Domain Name Note:
Unlike those 800 toll free phone numbers where you could have bought say 800-GO-DEPOT legally because it the phone number is just that a bunch of numbers. With Domain Names it is a lot different because you cannot legally buy a name that is the brand of a company like OfficeDepot.com because they more then likely have the rights to take the name away from you.