The Marketing Industries 4 P’s to successful product development and launches

The 4 P’s to Marketing any Product or Service
Recently Logic learned that though we all know how to market whatever product we all produce, carry, resale, or any services we might offer. There is a short list to apply to your offerings that we kind of think of as looking into the mirror and ask yourself? Hey self.

Selling products online?
Selling products in a store?
The 4 P’s apply to any way, style, or method you choose to offer your products and services.

This is the type of self testing a company of any size has to be truthful about asking itself prior to beginning any product or service.

Marketing departments should ask themselves the 4 P’s to be a success
The four P’s:
Product is it needed and in demand? or is it a better product that the world needs?
Price how is your pricing? is your pricing equal higher or lower then your competition?
Place where are people going to find your product? is your product going to need a distributor?
Promotion is your product a new breakthrough requiring educating the world? Is your product the best there is and you need to tell the world? is the product already on the market but yours offers more then just a lower price?

Where are the 4 P’s taught
What we are getting into is an organized process established by the Marketing Industry, taught in all business and marketing colleges today.

ViperMailer.com applies the 4 P’s
Logic thinks that these are helping our company Viper Logic that is nearing the updated release of ViperMailer.com our Email Marketing Services simplified product that is a service.
You can see and use the email sending service now, and then when the updates are released in the coming days here Email Marketing Services you will experience what we have done and changed to provide and even more productive email marketing tool. We applied the 4 P’s to the newly updated service in a much more client interaction way.

4 P’s Defined
Now lets step away from the mirror and take a look at each of these 4 P’s in greater detail.
Product Defined
Is your idea using your name or is it a brand name?
Does your idea have a particular functionality?
Does your idea have a unique style?
Is there quality in in your idea?
Have you thought about the safety needed in your idea?
Do you understand the packaging of your idea?
Is there repairs and support in place for your idea?
Does your idea come with a warranty?
Is there additional accessories and service’s for your idea?

Price Defined
Does your idea have a pricing structure for affiliates, distributor, and retailers?
Have you came up with a suggested retail price?
Do you have a payment plan, net terms, COD, volume pricing?
Is the idea in need of a seasonal and off seasonal prices?
Can your idea be bundled with other products or services? If yes is there a price for this?

Pricing and selling on price alone
This is and area where we wanted to share our strategy about selecting the best clients you can, and customers clients or potential clients that buy on price we have discovered is a bad thing. Unless you are a bulk seller (Walmart) of something similar to these types of commodity buyers.
Viper Logic has had a set policy for deciding who will be our clients and there is a not much talked about trait that goes with the buy on price type of customers. Here is what we have learned.
If you-are not a commodity seller you need to sale on service, quality, support, value, value added, and customer loyalty programs. When you sell to a client on price you are going to get something else with that decision and it is these types of buy on price people tend to ware you and your resources out. You not only honored the clients wish to provide a goods or service for their price point but they are going to be calling and emailing you all of the time.

When someone comes along at Viper Logic that is this type of client that is identified after several incidents of repetitive requests then we have a title for this type of client. We Fire the Client and we are not trying to share with you that we do not care or that we do not need the business because that is nonsense.

There is however a cost of doing business, and if the cost of a client is costing you to much time or money (time is money) then to continue to provide the best product service and support you need to shay clear of or Fire the Client in the best interest of all of your client base. Trust us after 15 years of being good to all of our selected clients we know as well that these same low price constant requester of your time are also going to share with their friends and co-workers about how bad you, your product, and your support services are.

Place Defined
Place is for distribution of your idea.
Have you thought about the distribution of your idea?
Selective or exclusive distribution?
Inventory management for your idea?
Does your idea need distribution center and or warehousing?
Is your idea using order processing?
How is your idea going to be transported?

Promotion
Logic will share with you on the promotional side. This is where Viper Logic suffers the most in all of the 4 P’s points and definitions. We at Viper Logic truly do build some really technically advantaged software products and project and by far the promotion is a whole animal within it self. We are always being advised on the point. You can have the best most advanced engineered (in our case) product or the best service and support in your business niche, but if no one knows about you then it will remain the best keep secret to your potential clients or customers.

This promotion topic is more then just spending a lot of money on advertising, Pay Per Clicks (PPC) campaigns, today it is more about creating a viral epidemic and to do this in this day and age you really need to be proactive kind of like a young persons natural energy but on steroids.

Now back to the Promotion Defined
Are you going to sell your idea yourself?
Are you going to hire a sales team?
Advertising where and how often?
(PR) Public Relations articles to industry publications, and online press releases or mailed, blogs on your product or service? Newsletters? Email Marketing like ViperMailer.com here Email Marketing getting started
Marketing? Online and Offline?
Join trade groups and events in your industry?

Discovering Cities in California Series - Anderson

Welcome to Anderson, California
Located in Region 12
The County is Shasta, California.
The city has a little over 10,000 residents living in 6.4 square miles and has 0.2 square miles of water.
The city was incorporated in January 1956.
The city is located in Northern California.

Some Interesting facts about Anderson, California
The city if Anderson is located around 10 miles south of Redding, California. Other then seeing a few farming silos and some original barns you will be visiting here to relax away from the rush of big city life.

What you can do in and around Anderson, California.
This city has there annual 3 day event at the end of August and the first few days of September. The event is the Paul Bunyan Days. What they do on these-days is to have and AX, Saw and Chain Saw competition. This is a good old California early history live. There is also a parade for this event. It is unique so you will enjoy this annual event in Anderson.

Official City of Anderson, California web sites.
City of Anderson, California City of Anderson, California
Anderson, California Chamber of Commerce Anderson, California Chamber of Commerce

Photo is of the Anderson Aqueduct.

AndersonWeather.com

Hey Parents of College Students I am Moving Back Home

20 Somethings and College is over
Hello parents of future Carbon Footprint producers, Logic here and I am just kidding you about that carbon thing it was not a buzz word until the ice in our cocktails began to melt and we rewarded Al Gore with over 100 million of your dollars to have him explain the global warming thing to you and I.

Logic has produces no future Carbon Footprints
Because Logic has no children however I read a story in the Wall Street Journal this morning and thought it showed only a single side of adults returning home and how this phrase fits into the other titles Logic has herd about these 20 something generation children.
Logic is self taught (that means no college barely high school folks) and oh yes self funded and doing just fine.
See first society calls the parents (not all of them) that you are Helicopter Parents hovering over there college class discussions, mate choices, and employment interviews.

Now we are reading that college is nearing time to release them with huge college debt that put you in debt to send them, then only to return home to live with you mom and dad, only this time they are older adults with habits and independence against you.

Reply to the 05/21/2008 Wall Street Journal
The Wall Street Journal interviewed case studies (one sided0 about the new term for this returning home event called the “Open Nest” and how these parents welcome them back into the nest with such ridiculous thoughts as you new adult are going to pay us rent or room and board, yes I was young once and what you are going to get is the I am running short or I have not found a job and the other 30 or so common replies around the rent due date.

Wall Street Journal Reports on College Students
The paper goes on reporting from the study that this is common in fact very accepted in Europe and such borderline third worlds nation type of mentality. This is truly the biggest and most retarded (I do not have to be politically correct readers) statement I think for and excuse for that perfect new adult. Why is Logic being tough on this one. It is simple check the unemployment rates of those countries against those of anywhere you live in America and there in lies the difference.

We are no third world nation, this is America
Look this is America, we have a job for every ass within her boarders so it is high time we take a job, because for over 90 percent of college grads in the mediocre or popular titles are not going to pursue those carrier paths more then likely anyways.

Hello Mom and Dad
What is all boils down to is that the baby sitter you sent them off to, is retiring and unless the new adult is going to advance with their studies to get a masters degree, then the party time was over, oh I mean what they studied and learned while away from you and at college is returning them home with if? any to little usable skills. (It is our guess on that being the case).
If they had the skills required for a carrier position they would not be coming home to live with you would they?

Parents made college life a breeze
Now you made going to college to easy for them with cars, credit cards, and god only knows what other perks you provided and further putting most of you into debt you really could have lived without.

These adults though young are playing you mom and dad like a fiddle and you did not allow, or make them get a job during college because they had 3 to 4 days of classes to take and they complained they could not get the assignments done or whatever maybe another 30 or so excuses for this as well. Hell one being Logic would not be surprised if they bought their homework off of the Internet and keep the party alive and well? I know not your over achieving young adult, who are now returning home instead of getting a real job like building something or whatever.

Logic employs working college students today
You might even see Logic as a bad person but you know I am not.
I want each of you to have and be able to be doing the things I have been enjoying since I was 17 years old. Having the best time of my life, making money and doing what I enjoy most and in fact this blog is one of thise many great things in Logic’s life.
Here is a link to all Logic gets to do each day for my living Software Solutions by Viper Logic

Logic did not start this story but there are always to sides to each story and if you like contact the writer at the Wall Street Journal .(JavaScript must be enabled to view this email address) because she does write great stories as a reporter but this one was something in a counter attack on the not my child or adult.

Logic stops ranting and raving
In finalizing this story I must conclude I have written very nice about your adult by referring to them from the legal stance that they are of adult age but you are boys and girls until you are out in this real world providing for yourselves and no, being off to college on mom and dads credit worthiness does not make you and adult. Being a producer and provider even if for one self makes you and adult, and only then.

As for the colleges hey remember they are a business first and foremost and they are in the business of collecting your money and convincing you and I that everyone needs a college education and you know they are right but only a few percentages of the people in college are really pursuing a specialized carrier and an advanced education is required.

Note to Logic’s Mom and Dad
Hey mom and dad can Logic move back home I am only just in my 40’s now.

Domain Name Questions about sales

Domain Name Parking and Who buys Domain Names
Hello and WOW, logic has a lot to share with you on the exciting topics of Domain Names, E-Marketing, and California. It is only once in the while that Logic Talk posts about what is running in Logic’s thought process.

Domain Name Investment Questions
We did some in-depth research about what to do with a domain name once you own one or more. We also have been sent a lot of questions about domain names that we need to answer.
Who buys domain names?
What do I have to do to add value to a domain name?
Is domain name investing for everyone?
Where do I check or search to find a domain name for my site project idea?
How do you sell your own domain names?

Domain Name Investment Answers
Who buys domain names?
Answer:
We know why we at Viper Logic buy domain names is for several reasons and we have mentioned these reasons before here Domain Name Investing

What do I have to do to add value to a domain name?
Answer:
Great question. Use to be years ago that you just went out bought a domain name then sat back waited for a buyer and sold it for more then you bought it for. Those days are gone.
Then it used to be again a few years later that that you bought a domain name parked it with some advertising on it from a search engine like Yahoo, Google, or MSN (now Live.com) and received a check in the mail for each visitor to your parked page when that visitor then clicked on any advertisement on your web site.
Welcome to today, the game is becoming a closed community due to the power that a lot of online companies have built their empires into.

Our Vision of building an Internet Presence
Our guess is that within the next 5 years if you have not entered the online world with one or more of these profiles like a web site, blog, or forum then you are going to end up with a presence that no one knows about, or people are going to be having a great difficult finding you.
We believe this because of the amount of people entering the Internet with and online site daily, and the people already online with a growing plan like Viper Logic has been building for example.

Example:
Like in any industry you have to apply your best skills to be the greatest or retain your online presence and did Viper Logic.
Logic started out with a single web site just like we are hoping you will do. That was 15 years ago, then about 6 years later we added another web site it was our weather web site for Palm Springs here Palm Springs Weather then released 1 forum for Palm Springs, a year later we released 30 new web site, then another forum for beaches. All of this is what it is taking to build on our online presence.
All of this while we were building our our products the services and tools that help other while making Viper Logic money. If you would like to see what we have and are working on as some of these great supported products might help and guide you to a greater success here Business development tools

We really realized a few years later that we should take some of our 2500+ domain names and develop them into something that will provide informative information as well as build some forums that allow visitors to interact with us and other visitors in areas of common interests. Just because something is now like a blog and we remember a lot of you got have this and you have got to do this Internet hyped ideas that have come and gone.
This is why Logic and Catnip did not start a blog in 2005 when they really got going. We launched our Blog in 2008 because we do not have the affordability to get into this and that to only see it fade away. Once Blogs were here to stay we built the Logic Talk blog.
Note about Blogs
If you decide to start a blog and there are a lot of free blog software out there, however Logic’s Blog is a purchased software because we are using this blog as a professional company and we needed control that might not effect your Internet project plan.
What we clearly observe out of the 50+ million blogs on the Internet today is that in part Free Blog Software can be a bad thing.
Here is what we are finding now that 3+ years of blogs have been out on the Internet.
People start out with a new blog going wild and they stall out, so we are going to write about this topic of laying out a plan for building a blog that will last for years to come in the coming days.

Look and in no way is Logic an Investment Advisor
Logic does what to share the various business ideas that have been very profitable for Viper Logic over the years. There is never a get rich quick opportunity period. What investing in domain names to us is all about is that we have been buying domain names for over 10 years.
However the Internet and domain names are relatively new and the business of the Internet and being in the web site world offers a new wealth of millionaire’s that Logic readers about each week at a web site that posts all of the sales for each week here Weekly Domain Name Sales

The Domain Name Journal also has stories about big time domain name buyers and sellers and you can really be inspired by these success stories, however these business owners are rare and you should not have the expectations that you are going to buy a domain name today and sell it tomorrow for millions of dollars, because that is not going to happen.

Costs of being on the Internet
What you can do is buy a domain name I.E. the beginning of anything you are going to do on the Internet for $9.95 USD and follow our training on building a domain name that produces money here on this blog and at the same time you are going to learn what we all ready know is that the Internet is not FREE.

Enter the Internet as a working investment
What is good news is that domain name buying and developing web site, blog or both having professional personalized email addresses and hosting the site at a host provider is a really low cost start to putting you and your project onto the Internet.

Is domain name investing for everyone?
Answer:
Yes you know we can only remember the 2020 vision looking backward that we are all capable of doing, we call the 2020 vision a natural human skill.
Domain names cost $9.95 USD and while it is a per year fee you are the owner of the domain name. If you just want to buy a domain name and sit on it creating a project/site later in life then you can always develop the name into a web site, blog or forum.
What we are so eager to convince you to do today, is secure the domain name because while you can always get a site built you may not be able to acquire a domain name and there is the possibility in the not so distant future that a domain name you might want, will not be available but rather you might have to lease it if you cannot afford a few thousand dollars or more to buy the name.
We will be writing about Domain Name Leasing in the coming weeks.

Where do I check or search to find a domain name for my site project idea?
Answer:
You can simply build a list of 5 or 10 word combinations, using 2 and 3 words combined then go to ViperGate.com here Buy Domain Names and profit
Name Buyers Note
Remember to always buy a TLD (Top Level Domain) that is the extension, ending in .com. This is the most important request we can encourage you to maintain.

How do you sell your own domain names?
Answer:
There are web sites devoted to selling your domain names later in life and these same selling places also offer to sell a forum, web site, or blog as a working product. This of course is after sometime has passed and you have applied a few years of effort into your site.
There is also the possibility that you just buy a domain name and the person looking for that name contacts you through the domain name registry records, and by the way we get people contacting us for a name or 2 each week. That is because we have a lot of domain names and we have some really good names.
We must let you know at this point we have never sold a domain name to date. To see what we think are really great domain names visit our Domain Name Portfolio at ViperNames.com here Domain Names not being used

While like all we write about here on this blog, and by the way the reasons for having 4 topics is to bring something of interest for all readers to enjoy and these topics were carefully selected to be on subjects that we are experienced in.
However just because we write here and have some experience from working within the areas we write about does not mean that we have all of the answers.
In fact we encourage you to post a reply when you have anyhting thoughts comments or more knowledge about our writings so that other readers can gain from all of us.