URL Logic

A behind the scenes look at your URL

Do you own a URL known as a domain name or hostname?

Is your (URL) Uniform Resource Locator or domain name more important then your social security number?

A URL is a web site address, a location of information on the World Wide Web.
Simply put a place to locate a network location through a resource called a URL.

Some domain name investors including Logic believe in part, this to be so.

Logic here

About this article
My name is Logic, and as the Logic-al thinker at Viper Logic (founded May 1993) it is time for you as an Internet user and reader of sites like Logic’s Blog to stand up and take a little charge of your Internet presence.

Safe and long lasting Internet presence
There are really many other choices then to buy a domain name, host that domain name on a dedicated server in-house like us, if you can otherwise at least on a non shared server at any replicable web site hosting company.

The Logic mission
We the caring people at Viper Logic share these articles with you, some of them provide information and direction you might be aware of, and some articles of our proven tips and techniques you might find new to your thought process.

What is best for you is better for us
In the end the articles overall purpose is to empower you as a person, you are smart enough to find and read our articles, now we feel you deserve the best and beneficial information in the field of online empowerment that can be achieved in the every changing world of software engineering and development.

Where to begin your Internet presence
First step:
Buy a .com domain name that represents you.
Maybe if you are lucky like me to buy your name for example, my real name Lance Conway, my domain name LanceConway.com.
Currently I am not using that name is because I have many site such as this site utilizing a paid (we own it) Blog Software that, yes we totally control the content and placement of.

Logic and Viper Logic want this for you too

Let’s look into the domain name URLLogic.com
urlLogic.com is a (TLD) Top Level Domain name because it ends with the most desired extension, extension is the ending following the actual domain name in our case this is a .com, there are hundreds of other endings such as .net, .org and lesser known endings like .mobi, .la, etc.

The domain name URL Logic is self explanatory
The acronym URL stands for Uniform Resource Locator and the word attached to this acronym is Logic, so in principle the domain name should represent the Logic behind the URL.

URL lookup for urlLogic.com
All web site addresses start out with the http is attached to any web search and this part of your address stands for Hyper Text Transfer Protocol a generic syntax followed by a colon character (“:”) and two, or a double forward slash (“//”) and finally the now famous mostly only abbreviated WWW. (World Wide Web)

None of the above is utilized today
Never needed when you access a website from the address bar of any browser is the http://www .

Today when a web location is properly built you just type what you are looking for as an example ViperMailer.com into your favorite browser and you will arrive at Viper Mailer.

When you review the return result after arriving at Viper Mailer you might notice that while the www. is notably absent in your browser address bar, the http:// has been added before the website appeared automatically.

This leads to the reason that retail, manufacturing, advertisers in general no longer utilize the www. before the domain name on printed materials, or convey the use of www. in verbal conversations, however for reasons that are not clearly logical to me, advertiser still continue to add the .com.

Why print .com?
This adds unnecessary length for others to memorize.
Most people automatically add the .com to a name that they are familiar with, it is just the human nature of what the Internet currently is.

Email Marketing for Business, Nonprofits and Membership Organizations

The basic same default that occurred above when we just typed in ViperMailer.com only this time we left off the .com as well typing in only ViperMailer into our favorite browser, the default search engine brings us to in our case Yahoo and Viper Mailer and various pages from within the Viper Mailer site are the choices meaning you always find what you are searching for.

We presume this is because there are other domain name extensions or choices where in the case of the www. there are none.

Pros only use .com domain names
Today most professional companies from the fortune 1000 to our own little organization own the name of our product, the name of our slogan even our tagline.

Pros only utilize the same company or product name in a domain name and only in the .com with no hyphens, periods or other allowable characters making the sharing of a domain name like Coke, Bing or IBM the main message to convey thus making the domain name shorter and easier to remember.

For those of us that are not Google or Microsoft however it is even far more important to have the exact domain name in the .com version that your company, product or service is promoted in.

Now for the part of the scheme that matters the most
Customized names follow the above hierarchy http://www to fi.t the needs of the web presence through personalization for example in the case here of http://www.URLLogic.com this domain name is about the Logic of a URL. If I were to share our name in a non Internet environment I would simple say visit us at “URL Logic”.

We have launched a site with links to URL Logic resources
http://www.urllogic.com however this domain name is pointing from our in-house domain name server to a search engine that utilizes a shared server, so the address that makes up the place the name is located is at Google in this case where the domain name is currently parked and being utilized for an advertising campaign.

Here is a working example of a URL on a dedicated server
Email Marketing Services

The actual dedicated server address is 65.192.112.70
This is also the IP Internet Protocol address
Notice that you are surely not going to remember the path to find Viper Mailer if the numeric version of our name were the only way to locate us.
If you place this number which is the (NS) Name Server into your address bar, the place you end up will be the same as when you go to ViperMailer, Viper Mailer or ViperMailer.com

The actual publicized domain name is what is easiest to remember
The name Viper Mailer indicates what you seek through typing these words into any Internet connected computer via the address bar of your browser or the search box of your favorite search engine, then off to a place where the address indicates where it is and the route indicated how to get to where it is.

This is what the computer searching shares what the computer it contacts offers, when a match is achieved, the result is you arrive at your request which in our example is Viper Mailer a place to Create. Share. Grow.

Domain name length reminder
In the beginning and very pre mainstream consumer Internet interaction the maximum number of characters a domain name including the “.” whatever extension or ending was 32 total characters but due to demand the amount of characters was increased (doubled) to 64 total characters, however this is where the SEO/SEM Search Engine Optimization and Search Engine Marketing logic comes out of me.

This is where Logic lets me know to expand on this conversation through sharing the dark side of long domain name URL’s.

Here is a ridiculous domain name that is available
This is as legally long as a domain name can be and bought by you.

MyKittyAndIWentToTheParkForMilkAndCookiesWeMetOtherCatsToo.com

MyName @ SocialNetwork .com is a waste
Reminder rules subject to change account can be removed at will of social network and you own nothing.

You got what you paid for and nothing means nothing

By this point I am hoping you get the point at hand here, long or non .com domain names are a waste of your time and money looking forward not owning your own good domain name is going to bit you, unless you enjoy having an email address at a free search engine or a social network that is 100% totally in control of al of your email and profile content and connection issues.

How to be taken serious on the Internet
Use a domain name you own set up an email address for so and use this new email address, you might or you might not want to develop a web site, blog, or forum for this new domain name but you always can.

The best URL domain name to own
Own a domain name with the least amount of characters and this is only one part of the scenario
Example: our shortest domain name is 0VL.com that name while being our shortest is made up of the numeric symbol “0” and the letters “v” and “l”.

From this you can clearly see the confusion in branding and in memory pretension, we discourage the use of numbers because if you have to share with your prospective Internet site visitor that the “0” is a zero they might type that in automatically followed by the “VL”.

Initials are not search engine friendly

What works the best is a two word domain name and to have those two words descriptive and easily conveyed to others in verbal, print and search engine submission terms.

Finally your URL needs to be easily remembered like Viper Logic though ViperLogic.com fails to convey to the search engines the description you are sharing about your online Internet presence it is memorable, two words connects well and is sharable.

Finally here is a domain name that is not short
The educational side of our business utilizes a domain name that is very clear and yet somewhat easier to remember named AdvancedTechnologyEngineering.com, this domain name best represents what we do at Viper Logic Corp. to the search engines and is typed into search engines by the companies that come to us for new software development projects.

Making sure we are found by customers
We have redirected this (301 redirect) domain name to Viper Logic at ViperLogic.com recently to better assist those firms looking for help in the field of Advanced Technology Engineering.

URLLogic.com
This domain name makes great sense for an educational web site focused on the life and times of the URL since its inception in 1994 from the other lesser known term (URI) Universal Resource Identifier.

About web site traffic for a minute

What good is web site traffic?
Friends this might be one if not the single most important lesson Logic can share with you

Traffic to a web site does not always convert to sales

Dark cloud over public profile sites
A social network sites overall traffic hinders your ability to be found, while good for their overall advertising price to popularity index this is bad for you and your business or personal profile, we suggest taking control, buy a domain name launch your own controlled site and share the site with your friends and coworkers, you will stand out, you will look really powerful and come across very professional for only a few dollars a month, what other bargain is there today that cost little and produces greater popularity?

Click farm Networks chart showing how they function for many web sites

Click farms drive traffic
If you want to, today you can actually buy traffic that would be driven to click into your entry or main page of your existing web site, and maybe depending on what you are willing to pay some of your other internal pages as well.

These services are offered through many third world countries where a dollar is more then a weeks pay in some cases and that is if the residents at a click farm company are working at all, so you see the opportunity for them and the cost savings to you.

To find a click bank or farm
Simply search for the title click banks services, there you will find plenty of networked companies that offer this popularity service business to aid your sites importance, one tip find 3 or 4 separate third world countries because one will stand out as intentional click fraud to the search engines and this can greatly effect your sites ranking and actually reverse your efforts to drive real customers to your site through easier placement of your web site under the keywords that customers find you today while searching for the product and or service you are offering.

Traffic does not mean money in your business
Traffic to web site is great it helps you grow your sites popularity in the major search engines at least a percentage of your overall site ratings anyway, but these people partially employed by you are not going to buy your product or service anytime soon.

Quality of web site traffic
These days the Internet companies are all about numbers of visitors and the revenues they charge are all about advertising revenues based on web site traffic so you can see that we are facing a similar issue to the 1990’s when web site traffic and free memberships to this or that, even free email accounts that would all convert to a pay model later never happened then more then likely will not happen except for a few this time around as well.