Wednesday, March 04, 2009

Toys.com sales and SickStitches.com shows hope

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Toys.com goes to Toys R Us
Great move for Toys R US but the domain names investment world is going to see a really tough couple of years.


What is in a domain name
In the case of Toys R Us this was a no brainer because the competition form the big box world from Target, WalMart, Costco even Radio Shack and then their is the online world where you can buy toys at thousands of small retailers and giant online sellers like Amazon.

This was the originator of big box retail toy stores Toys R Us only chance to survive and if they promote this wisely then the result can be a great way for Toys R Us to regain the upper edge in toy sales globally.


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What can a domain name do for you or Logic
Let’s build a company around a domain name and the name from the Viper Names inventory is SickStitches.com.

Sick meaning: Before this name makes you sick, this is about the other sick the term teens use Sick is awsume, it is cool and here is an example when a teen boy sees a really great car coming down the road, WOW dude that car is SICK.

Stitches meaning: Pretty self explanatory it is for clothing a cool line of clothes that are targeting teens and young adults.


Clothing Company
Designing clothes on your computer is easy today with illustrator you are in and good to go, the clothing industry is a tough world to break into butif you are already running a retail store offering other clothing companies clothes then adding you own is a great way to get started.

The Sick Stitches clothing line can become a great line for sale in your retail store and you are now afforded the ability to offer your clothing from your very own personal line on the Internet available to everyone at SickStitches.com.


Starting an Apparel Business
Start like most clothing apparel businesses with your creativity in high end T-Shirt designs and Ball Caps. One day if you work at building the brand through trade shows and work really hard at social networking in the online world your new clothing line Sick Stitches will take the one store retailer to heights never imagined like going from a dream to a reality because you started with a domain name that will appeal to your young and fun audience.

Business ideas are great but if no one knows about you then you are your best and maybe only customer.

How to Brand your New Business
Branding any domain name is tough enough but starting with a great domain name will certainly make the climb a whole lot easier. We at Viper Logic have been in the domain name ownership business for our personal use and portfolio now viewable for your consideration at Viper Names and what is amazing is how many of our own names we have actually built into real online businesses and educational sites to aid and to help others at Viper Solutions.

SEO, Profles and other Marketing
First (SEO)
This stands for Search Engine Optimization applying the SEO efforts to any domain name and the site is represents is a must if people customers are going to find you and your SickStictches.com apparel business.

Second Profiles
This is easy and it is best of all free just go to any social network and register to be a member and then work hard to build a strong profile and invite as many friends as you can and ask them to share you with their friends as well go to your favorite search engine and find forums on your business topic in this case search for fashion forums clothing forums and any forums where your predicted audience hangs out like if Sick Stitches is apparel for surfing and wake boarding then sign up on these forums and get involved in the forum do not just come out and try to push your clothing down their throats, get social.

Third Marketing
Sponsor local events by supplying prizes your clothing and see if a little known surfer or skater (who knows because of you they might become a household name) will wear your wears for little money and this will begin a Logic favorite viral marketing. On your new SickStitches.com site, social and forum profiles offer an opportunity to win a free shirt or cap, again offering your clothing as a free prize you are going to win by allowing the person to try and win your product for FREE.

Then if they do not win a prize, they might buy one from you but offer your winning prize campaign for every month. Even start a forum on your site and a submit form stating something like why should Sick Stitches sponsor a local rider in a skate park competition or whatever fits your business.


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Logic Authority

Capsure prospect information starting on day one
When these people sign up for the opportunity to win a prize or a sponsorship they are providing you with their information like their name, address, city, state and most importantly their email address.


Go Green Apply Viper Mailer
A modern day strategic move we recommend for any business, is to begin collecting email addresses because when you have these you are no longer waiting for someone to come into your retail store, or find your web site but rather you are now affored the opportunity to go to the customer or potential customer and offer your product even share education on your product even stories on people that have posted to your Sick Stitches Forum on your web site (maybe a category on the forum reads like this “Crazy Places I wear my Sick Stitches T-Shirts”. 

Viper Mailer is who has a service for as little as $24.00 a month this buys you a place to keep 1000 email contacts, send to these contacts up to 10 times a month even seperate say boys from girls in up to 5 groups and you can put those email addresses to work, it Viper Mailer is where any business, organization or membership group can get their word out to those they have had contact with and do your marketing, thinking GREEN so you appeal to your young audience, they will be more willing to buy from a company that is helping the environment.

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