Small Business social networks & Internet profiles

Hello Logic-Talk readers
Today is a day to learn how to save a lot of time when it comes to social networking and building site profiles on the internet?

Discussions on past Internet Profiles
Logic has discussed and shared many times right here on the Logic Talk site the world of social networking and public profiles, so we wanted to provide additional updates as the story unfolds.

Reference site
Social Networks and Micro-Blogs

Logic hosts private client websites and shares
Knowing as a technology creator Viper Logic, its product Viper Mailer an email-marketing service we are not going to be a big social network hit, so we decided to share clients from our web-site hosting service Viper Gate that are more of a social networking and Internet profile fit for comparison purposes.

What our client’s websites tell us?
We have client statistics that we can also view, these statistics show how many visitors come from what search engine or public profile network to our client’s sites.

The clients we accessed for this research are in the tourism, travel and entertainment types of businesses, more of what a social networking or Internet profile site is here for in the area of business products or services, or so we would have thought.

The traffic to our clients is not worth the time they invest and though having a network profile can help your search engine page ranking with the major search engines it is a small part of the efforts.

We also see that when you type into the search box of your favorite search engine using the keywords for that product or service you never see these Internet Profiles appear with your companies online profiles what does come up is our company and the company’s website.

Social Networking services
We searched the popular social networking sites of today, looking for our clients profiles and looked at how active they were on these sites to be sure our research is as accurate as we could get. We found our client’s profiles on Twitter and Facebook and even found clients in a few oldies like MySpace, MyBlogLog.com and Tagged sites that are mostly dead today, but were all of the rage years ago.

Internet Local Profile services
Next we searched the Internet profile sites like Yelp, Local and Trusty’s to mention a few of the all of the rage local search sites where you can go to ands again spend time building a profile for others to find you listed in.

Diluting of Internet traffic through local based search sites
Local search is great for a hotel restaurant or single retail location but not for an Internet business and in fact the major search engines have the local search covered for us all, you do not need to build a profile on the thousands of local search sites popping up everyday.

Third party site rules do not fit business owners
When we sign up for a profile be it on a social network or an Internet business profile it is really very important to read the rules and terms of use because what Logic did not like about these terms of use is the advertising protection.

Here is an example of what Logic is sharing about advertising matches
Logic has profiles on nearly 1000 sites today regardless of them being like Yahoo, MSN, Google, social, local, image, blogs, forums, sharing or dating even lifestyle sites.

Add your profile, and then add it again and again
Many public profile sites once popular are gone today, others are not popular anymore and tomorrow, there will be new more popular ones for us each to run out and build a profile on.

It is time to stop this type of madness in the name of the good old fashion statement “Time is Money”, stop wasting your time on none money making Internet profiles.

Social site advertising fits your profile
It does not matter which profile site Logic is on, because my profile carries a specific branding of our Viper Mailer email-marketing service, so each service picks up on the email-marketing relationship and offers up paid advertisements from our competitors, so when a visitor to Logic’s profile comes a looking, they see us but they equally see a lot of our competitors rendering our impression count as canceled out. 

Finally about having your profile on sites you do not control, Logic for one says hey go ahead build a profile (get the search results benefits) and like Logic just abandon those over hyped sites where you are lost within a world of to much.

A company is best served controlling their sites (applying additional efforts like content, videos and interactive tools) adding a forum and a blog to build on customer interaction. The positive result is that while people are free to add what they like you are in control of the rules for your site not the rules of a site you have no real relationship with, as Southwest Airlines says “You are Free to Wonder About the Cabin” you can apply this to your sites as “You are Free to Wonder About the Internet” with 100% control.

Paris might tell you, I was popular before social networking

Popular Internet profiles were already popular topics
When each person consumer of business operator alike goes to a profile site like the ones on the news each day we see that there are profiles for celebrities, companies individuals and every cause under the sun, what we may not have come to the realization of is that the popular profiles for leading companies, major entertainers athletes and what have you were already popular before the advent of the social profile micro bloging sites of today.

Tiger Woods uses website over all other Internet mediums
In fact one recent case in point when a major company or celebrity of society has something really important to say it is posted to their website or blog such was the case with the recent Tiger Woods sex scandal when Tiger was ready to speak he did not micro-blog it or post it on his social network he posted the story on his website.

Logic is not defending Tiger
Personally Logic feels that if you are worried about Tiger’s marriage, it might be time to ask yourself this question? How is your marriage?

Search results tell us much about human behavior
When you visit one of our favorite search engine Yahoo, you might notice the popular searches for the day area on their home page.

Popular daily human search results
The searches are not for you or me, they are searches for a popular and already well known persons, companies, products or a subject like today’s is Global Warming so you can see how the human nature of search take place in a none exploratory fashion.

Logic shares a secret
One search engine has made major breakthroughs in search behavior patterns it is Bing.com by Microsoft their search engine is the most intelligent and suggestive search engine available to us today.

It is not important to a business owner to have these public profiles active and does little to help you grow your business.

Who really benefits from your profile efforts?
What building your personal or business profile does do for the public network site owners is add yet another member that they can promote to their advertisers making them more money (which is fine) and grow their popularity, does little to nothing for your average person or business.

Public Profiles and Profits
Because to date all social, sites, image, forums, local search or otherwise, they only have a single business model, selling advertising space. This in an economy of mostly Americans that are no longer spending as they are debt reducers and savers if you subscribe to what Logic the Hobbyist Economist looks forward into the 2010 through 2014 range and can clearly see.

Business owners should control their destiny
Logic has had profiles on the Internet since the Internet went mainstream years ago, so I feel that we are qualified to make the following statement and definition of understanding.

Logic tells the truth
Logic must share only the truth about our tactic of generating the continued growth of our product a service we named Viper Mailer and email-marketing service that provides a successful way for businesses, nonprofits and membership groups.

Viper Logic service

How Viper Logic gets business, comes to us in only 2 ways
Word of mouth from offering the right product that people are in need of over something they think they might only be wanting and through (SEO) Search Engine Optimization.

No PPC for Logic
We do not even utilize those unaccountable (PPC) Pay Per Click offerings from the search engines since there is no accountability though these types of advertising campaigns might be good for some businesses.
They are not worth the expense to our email-marketing-service at this time anyways.

Coming this week from Logic Talk
An in depth article on the subject of “result-based-advertising” or “action-based-adverting”.
For a potential advertiser this article is well worth the read.

Logic testing of the average public profiles
Public profiles are for sharing what you are doing and who you are doing it with, both past or in live real time like dating, eating, shopping, movies, sports, news and meet ups.

Logic’s thoughts
This entire networking thing would be better served if there were actual readers, or if everything was in video to entertain or bore your connections or loosely used by some social site “friends” (friends are something we must each earn) of your every moment or movement but the reality more then likely kills the truth.

People do not read anything if much, they like to vent and share what they are doing (each person is number one baby) not what you are doing, more then likely they could care less about you.

How to build your own controlled Internet popularity
Learn from Logic, in the beginning May of 1993 we had no choice but to go it mostly alone at first, making friends in public places like computer industry functions and chamber meetings. Another thing that the Internet has allowed us to stop doing, the Internet makes communications with our clients, business partners, friends and family so much easier, who needs to fly or better yet who still fly’s for business, what a thing from the past.

Logic grew up while coming from the personal contact approach of our early business operating days of building our business into the online world of e-Communications we were afforded the detailed natural ability of applying the personal touch through the electronic medium available to all today.

Can you count on friends in a pinch

Physical versus electronic friends
At all things Viper we can share that even though we grew up through the personal touch approach to building our small business today we can actually count on a single hand the number of clients we have had eye to eye contact with, this includes the telephone that has played a very little role in our business growth.

Today though as we said we are a small business with little more then 3000 clients that make money through our services, we really no literally none of these people, though we are very loyal to them, and in no way could not exist without them they are virtually unknown to us on a personal level. 

Logic uses practical common sense when operating our business
This is why if you follow this small business owner lead into how to market even grows your small business, you are going to get where you want to be, sooner and be happier.