Single Word Domain Names
Does one word really provide enough description
We do not know about you but we think wow it would be really great to have a one word domain name because we all see how much names like Sex.com, Pizza.com and even locations like Bellvue.com sell for large figures like quoted in the DNJournal here Domain Name Sales Figures in resent weeks from 100.000.00 to 10 million dollars allows us all to dream a little. We only wish we had single word names so we could sell them in most cases and more then likely not to develop them for an actual use.
What is a single word domain name
Because Viper Logic holds a variety of domain names and through our knowledge base at Domain name portfolio we define a single word domain name beyond the obvious names like the three we listed above as names like Palm, ECommerce.com, and RealEstate.com also as single word domain names because you are building a location like the city of Palm Springs takes these two words tied together to build a city web site.
One word names that require a two word explanation
When looking at Palm Springs as two words you could say be the owner of Palm.com and Springs.com and the Palm.com could be for the palm operating system and the springs.com could be a spring manufacturer.
These are the actual single words that make up Palm Springs. Palm Springs is a two word domain name but it is actually on the Internet a single name. Niether one of the words palm or springs will get you results for Palm Springs so this leads us to the two words can actually be a one word name in Internet terms. Next in this case Palm Springs has two cities one in Florida and one in California so this is what we call a nondescriptive domain name.
We feel that the best name for each in the future is PalmSpringsCalifornia.com and PalmSpringsFlorida.com but without the state attached the more popular city prevails being the one in California which is where the web site PalmSprings.com’s content was built featuring. You might like to see PalmSprings.com here Palm Springs, California it is owned by a couple of really nice guys and friends of Logic because Logic is based in Palm Springs, California.
Some Domain Name words work better then others online
We believe the future of the Internet search engines while today they are all about relevant content could see the future of targeted domain names with relevant content of course as the best (SERP) Search Engine Results Page which is when a search engine visitor searches for anything by typing what they are looking for into the search box of their favorite search engine.
A great example is lets say a person is going to the beach and they want to know about that beach and the weather they would type in the search box Laguna Beach Weather and in this case the return results would offer them LagunaBeachWeather.com see it here Laguna Beach Weather as the top return result because that content matches the domain name the search engines know it is the best return results or keyword query it can deliver.
Domain Name Investing and in the future
Domain names are clearly here to stay and we believe that the .com is the leader today and will be tomorrow however what we are not sure about is what value these names are going to have looking forward. We know that when offering to send someone to your site on the Internet it is better to have a .com and that the name is very short and short is generally great for single word domain name owners as well as having a name that is memorable and does not require spelling it out.
One word domain name downside
Owning a single word domain name generally is not a real good branding opportunity because lets say you own the domain name Bank.com it really does not say who you are and it clearly does not say what type of bank you are.
Two word domain names that sell well
As of this week we read that DomainRegistration.com sold for 376.000.00 dollars showing us that targeting names are doing really well. A targeting domain name is usually a two word domain name that is more focused or defined to the search engines query return results.
This is really the best news for people like us at Viper Logic where we own so many two keyword combinations that have taken us and other years to accumulate and we believe that the future of two word domain names is going to be a high demand area for domain name investors
To truly understand why some domain names are worth more then others we will explain the name DNJournal.com reported the sell of and when we look at the name it immediately explains that it is for a domain name seller because the starting keyword is Domain then we see that the second keyword is Registration explaining precisely what the domain name selling company does they allow registration of domain names.
Our thoughts about DomainRegistration.com
What is truly amazing is the business model of being a domain name registrar operator is over built meaning in our opinion everybody in the web site hosting business like we are one of at ViperGate.com offer the ability to buy domain names on the hosting site. We sell names to our clients from ViperGate.com to mostly our hosting clients rarely do we just get visitors to our site to come and buy domain names because most domain name buyers buy from their host provider.
The only exception to this rule is the power buyers like ViperNames.com is one of use their own buying tools like ViperGate.com is a domain name registrar.