Result-Based-Online-Advertising

Are you a small business owner?
Have you ever bought advertising space in the (PPC) Pay Per Click space offered on the top search engines?

Logic has tried the PPC campaign
At Viper Logic anything that comes available to the Internet we must try test and advise our team and clients on what works and what is a benefit for promoting their businesses online presence.

We have done the Internet profile and social networking thing since it began, while we still leave those profiles upon the Internet we do not participate in them any longer.

We tested two major search engines PPC campaign systems
Each campaign was for the same product our email-marketing-service Viper Mailer under the keywords “Email-Marketing”.

We went with Yahoo and MSN, Live or Bing
Bing.com is Logic’s favorite search engine that is heading in our opinion down the correct path to super search technologies but anyways our campaigns ran for around 3 consecutive months with a budget of a few thousand dollars per search engine per week, at a Per Click price between $9.00 and $25.00 dollar per click range.

Note:
Price per click are from our trial of these PPC services late 2007 and early 2008, prices today may be higher.

What Logic would gladly pay for advertising?

Meet Result Based Online Advertising
Logic sure wishes that there was a search engine offering (RBA) result-based-advertising.

The brief history of online advertising
Today on top of the major search engines there are so many social network or public profile sites offering more PPC then in the history of the Internet making the branding for the small business owner difficult though as we can attest not impossible to gain traction in our sales at Viper Mailer. 

We realize as well there are plenty of targeted sites, geo-sites or local sites that offer advertising per (CPM) Cost Per Thousand Impressions as well as (PPC) Pay Per Click it is really difficult to manage the accountability of the fretted click fraud so prevalent in the online advertising industry.

Click Fraud whether it is by automation click farms, 3rd party site relationships or competitor deliverance it is really tough to justify buying CPM or PPC campaigns.

Price per action advertising
Also known as result based advertising could really clear the online fraud opportunity that is just a natural way mostly accepted today by online advertisers.

How the Pay Per Action Advertising system works
Sites that would purchase advertising space would agree as with PPC to a set price awarded through bidding at a price cap the advertiser is willing to pay for each click to the advertisers website only when the person arrives at the website they must take an action predetermined between the ad space provider and the websites owner or advertiser.

Here is an example of a result based advertising model
When a person arrives at the advertiser’s site, they are asked to feel out a form like this one Email-Blast Sign Up Form that could be a landing page for the person to take an action even if that action is to simply check a series of options or boxes even add their email address.
For say a car company the person clicking on the ad is asked to select their favorite color car and interior color causing an action to be taken on the advertiser’s website confirming this is a human interaction.

Results that benefit the advertising customer
What this model provides is a great way to monitor the advertising campaign and for the advertiser to get creative to have the individual to take an action, this could even be a chance to win a product or service from the advertiser.

Results advertising reduces click fraud
If the incoming click to the advertiser’s website does not take the required action the click is not counted as a site visit and the advertiser is not charged for the click through.

What would become of the current PPC providers?
While this PPC approach to all advertising on the Internet is the way of the day it is in time in need of some serious adjustments and to save the major PPC providers from a reduction in income from offering these types of campaigns there is an alternative a sort of combination advertising program that would utilize both the newer result based advertising and PPC advertising.

Brand awareness PPC advertising
Branding is important in all businesses, but for the larger corporations even more so, looking into market share or dominance, so while advertising itself would become more result based there would and should still be a need for the PPC advertising for branding. Here is how that could still work for advertisers.

PPC Branding Campaigns
A Pay Per Click model works for some advertisers, it can still be offered by the PPC providers if the price is reduced to a branding only status for example, like a soda company just wants their click through advertisement with no results based action required.

The soda company would pay only a few cents for this type of click through advertisement while say paying more in other PPC site locations for their Result-Based-Advertisement campaign.

Logic Shoes by Nike ID
Logic Thoughts
Perhaps there is already a service available out on our vast Internet but on a smaller or lesser known site but if you or anyone knows where this type of accountability advertising is located, please share with Logic.

One way we advertise today
We pay $100.00 dollars per account (result based enough) to anyone who brings us in an account, this too is result-based-advertising.
See how we do it, join us at Viper Partners the system tracks your referrals automatically, you offer our product we provide all of the service, you never need to do anything except cash the checks.