Logic has logical thoughts on social networks and micro-blogs
Logic Talk Opinion
Like there is an ass for every seat one used car salesperson once shared with Logic so too is there an opinion on everything in life opinions are like asses everyone has one.
Logic thought from the heart
We think that the creators of these micro-blogs and social networks are smart, they are really charismatic and devoted to the point that Logic actually has a profile on 1000 of these and other types of get the word out online medias today. What is not good is that the capacity of these creators need the next set of persons to monetize the creation for the longer hall, remember Google from search to search advertiser.
Social Network business model flaw
The basic business model works like this, give it away for free, invite APP creators allow all to have a space in it, make it popular mostly because it is free and then sell advertising space. All online Forums, Social Networks and Micro-Blog sites in a sense have the same end result in mind it is not a business model to sell advertising space only that and the hip social network of the day make this way to volatile to sustain any true test of time.
What is missing?
There is no product nor a service included in these efforts of creators of these social networks, micro-blogs what have you, in fact we see through monitoring the Twitter model through our own profile of followings and followers all 140 characters of typing space is advertising and promotion with few actually being clicked on. Next in our opinion this is all sort of modern day venting space where people vent in over the top frustration about the topic of the day news reports and 1000’s twitter it but it is already old news then back ti pushing their wears through links to their sites to the followers of their Twitter accounts.
Hot today, who are you tomorrow
While we deal with a phase in and out of popularity from MySpace into Facebook and now from Facebook into Twitter change in the technology world is really not changing at all, or clearly at a slowed pace during these times. Think I am incorrect; no look at the blog scene and the blog directories yesterdays all of the rage never mentioned today.
Myspace is Yesterday
Logic has 3 Facebook 2 Myspace and 2 Twitter FREE accounts for disclosure in this article.
What is Twitter Really?
Instant Messaging of the past.
The account features beyond IM are followers and following and the ability to have it posted on the Internet with new features of capturing followers and pushing user participation. Now who really reads these Twits’s?
The positive side
All three of these free services offer a mass amount of people getting together in some cases, though many just open and account to say in the competitive environment of today hey look I have a Twitter, Facebook or Myspace account do you?
The negative side
Building free members and gaining global traffic is, while a wonderful thing is just not a business model. Logic thought this lesson would have been conveyed in the late 1990’s when site traffic and free email accounts were the way of doing business.
Comparing Social Networks to the Major Search Engines
This is where the largest mistake is clear to Logic, the mind set of the human for a social network or micro-blog (in our opinion) verses the search engine mind set are serving two entirely different ways of thinking at the sites point of entry.
Search Engine advertising works because of the mind set and the keyword searches.
Truly at this very point, you need to read our example of why the social network as a search engine replacement is never going to work for the mass business and consumer market.
Search engines, the top 3 anyways have their own battles brewing over the search quality Logic switched from Yahoo to Bing because of accuracy at least as accurate as they can get for offering all things to all people, mass services are not able to focus.
Meet a real product that is a service
Viper Mailer is an email-marketing service provider, ok fine, now even though it not only saves a business money like so many other business services can claim, it actually goes beyond the savings statement and can make higher level claims, the ultimate in claims, it makes business money, and it does it for the least amount of money out of pocket, then any other type of service offered today.
How many email marketing accounts can you sell on a social network?
Our advice to social networks and micro-blogs will require work
To withstand the test of time (weather the storm) these broken models are going to need products or even a relationship with (for example only) Amazon books might work since a lot of these social network and micro-blog posters and followers read can download through Kiddle book reader or Viper Mailer an email marketing service, these are both on demand, right now, instant gratification products or services, we assume (though I hate to assume) and this would bring into the mix a true product that is for the masses.
One larger flaw is a current event
When your whole business model is focused on advertising space what do you do with the below issue?
The global economy is in a time of great suffering and we actually think, somewhat through having no choice with tightening credit, lack of credit and personal net worth reductions, along with unemployment globally that in America in particularly the greatest nation on earth, we are going into the pay down and saving mode.
This is what the masses are heading into (in our opinion) and though there is always this famous claim, that there are people with money in good and bad markets, these small percentages are not going to float the mass unfocused on a particular group types of ad space operators like social networks and micro-blogs will need to survive.
Culture of the globe has changed
We are looking down the road at a change in the American and perhaps global makeup of how humans consume for the coming 2 too 3 decades, these quote business models will need to create actual products that are services to help others to survive past the hype and stave off the next hot social thing to come along and replace them. Research Google, Yahoo and Bing for actual income from advertising over cost cutting, this is going to get a whole lot worse.