Grand Slam Offer

If Denny’s can do it, so can you
Own a business?

Denny’s promotion set to prove there is value in sending out email messages to your customers.

Denny’s to give away free breakfast for a year
One lucky winner is going to be able to eat breakfast at Denny’s for one full year and 600,000 customers signed up to win this major prize.

What did Denny’s win?
More then the customers did, the company received 600,000 entries and of the 600,000, 450,000 entered the Denny’s rewards program that Opted the customers into the email rewards program agreeing to receive regular email messages, offers and menu updates from Denny’s and all this only cost Denny’s one breakfast for a year for one of the 600,000 customers.

Proof is in the pudding
Denny’s Restaurant did this, so you should as well
Make up a special offer for your business, one that you would jump at the chance to win, it is really easy, when people come into your place of business they must fill out a card or enter the contest online through your website (Viper Mailer supplies the automated signup code for free) to be eligible to win a free item from your business, maybe it is food or maybe it is a free set of car tires.

Expect results through your promotion
While we must admit you are not likely to get 450,000 email signups for your future branding and awareness email message campaign, which is fine because though none of us want to turn away business 450,000 customers, might be more then you or we can support without first growing the business we operate today.

Free promotions work to grow business over time
This way of growing your business through a free promotion is a low cost way to grow your sales and will bring in, through word of mouth and more frequent returning customers a few thousand email contacts to begin your email marketing campaign. 

Free offers draw crowds to any business
People according to the article about the Denny’s promotion love something for free
The odds of wining are low, since there was to be only to be one winner of the breakfast for a year promotional campaign.
The free promotion generated growth and this drew in business that otherwise would have not been possible for Denny’s at the same time this promotion yielded the 450,000 email addresses that Denny’s can continue to harvest for years to come.

The making of a great promotional offer
Create a great, irrefutable, and simple to understand no gimmicks offer
Open an email marketing account with Viper Mailer the email marketing services provider add a signup offer for your website and access our free signup code that automatically adds website signups from your website to your Viper Mailer contacts section of your email marketing account.

Create a signup card for your business counter top or tables and begin collecting entries

When to select a winner?
Your winner should be selected on a date about one and a half months out from the start of the promotion

This time period should allow you to take advantage of continual returning customer sign ups and also for the viral word of mouth to take effect through your current customers, while the online signup will allow those that do not find time to visit your business the chance to participate as well. This also will grow your list of contacts for your customer loyalty and branding email marketing campaign.

Additional electronic marketing resources
We offer an entire library devoted to the art of building a successful business to e-Communications at Viper Mailer
Email Marketing Techniques 
Email Marketing for Business getting started