Friends of Logic Share Part 4

Real working online product growth model
We started our search engine promotion of Viper Mailer a real product by Viper Logic that is a web based email marketing software service on June 02, 2008 for the search engine keyword Email Marketing however if you missed or you are interested in where we started there are links at the bottom of this article.

Viper Mailer is not well known and we want and are going to change this so we are utilizing the power of the top three search engines to gain popularity and trust with web surfers when they type the keywords “Email Marketing” into their favorite search engine.

Please feel free to visit our Email Marketing Authority web site here email marketing

We are very pleased with the results we have achieved in just over one short month of time and will continue our goal of being on page one in the three top search engines as well we are going to share the importance of why a site must be on the first page for the keywords that a person would use when they are ready to buy from you, your product or service.

Search Engine visitor traffic behavioral patterns
We did some research into how humans go about searching the Internet looking for any and everything and the research we have uncovered shows us how important it is that a company not only be on page one for the keyword(s) they use but interesting enough and we did not know this to be a fact that the research also shows us how much a web surfer values a company as the industry authority in their field by where on the return results their company is placed.

We will use the keywords Email Marketing as our example and lets say you typed this into your favorite search engine the research shows that 23% of people click on the first few results at the top of the page and the biggest percentage 39% will find and click on a site only from the first page. When the visitor does not find what they are looking for on page one 19% will go to page 2 oif the search results leaving only 9% to look at page 3 and less then 10% will go past page 3.

The next very important fact that the research shows us is that 36% of web surfers trust a site that is in the top one or two on the search return page and they view the site located at the natural search top of the page as the authority in their field where as 39% remain neutral on this belief and 25% disagree with a sit at the top of the page as being the authority.

We think that this picture into a visitors search patterns and company placement trust factors shows how important it is not be at least on page one in the top search engines as well we can see that when it comes to a visitors trust it becomes still even more important to be at the top of page one.

Note also that this research is for natural search engine placement and is not showing the paid or sponsored page results that are usually in a boxed shaded area at the top of the search engine page or to the right hand side of the search results page.

Search results for mid July 2008
Yahoo reports we are on Page 3 number 30. a gain of 141.
We started at 171.
Google reports we are on Page 6 number 58. a gain of 196.
We started at 254.
MSN Live reports we are on Page 1 number 8. a gain of 87.
We started at 95.

The results shown here can and often do fluctuate because search engines are actively crawling the sites on their servers all of the time and if you are seeing these types of movements in your own sites you should not be alarmed but you should always be actively updating your site and its content and we recommend that keeping your site fresh is and ongoing effort just like running any business we all have to continually be looking for and applying what is best to keep our businesses and sites fresh.

Two week reports archives
If you happened to have missed the beginning or any of our every two week progress reports you can visit them here.
Email Marketing 2.0 Part 1
Email Marketing 2.0 Part 2
Email marketing 2.0 Part 3