Friends of Logic share Part 1

How to make a web site popular
Viper Logic is the owner of ViperMailer.com and email marketing services product.
We are going to share with our Logic friends and hope they will follow our progress through the process of going from a virtually unknown email marketing services provider to a known email services provider.

Progress Reports on ViperMailer.com
Every 2 weeks or so, we will share our growth and progress for ViperMailer.com.
The popularity of where ViperMailer.com ranks under the keywords Email Marketing will be posted here.

About our client base
In the meantime with a fair amount of clients, that we have stayed in contact with to see how they are liking, or not liking, ViperMailer.com their email marketing service and to hear what they have to say about improving the client experience.

We know that they are all for the most part happy with the results, reports, and other dynamic features. We knew that there were some tough times when they first started being active with their accounts building graphic templates and all of those first time getting to know the system types of issues.

Improving from listening
The client interviewing was of course, prior to the new release updates as they go live in the coming days bringing the client experience to a greater level.
We listen to our client and the new release is in part to reflect the feedback we gained form our client base. We are honored that our clients were and are helping us grow ViperMailer.com to a successful Viper Logic product.

You can grow with us
The way we are going to accomplish this larger then life task is via building on the popularity of the site in the way it comes up in the top three search engines.
We are going to share where we are under the number one search term a person utilizes when looking for an email marketing services provider.
In the case of ViperMailer.com the number one search term used by buyers of our product is Email Marketing.

The methods and sciences we apply to ViperMailer.com that will begin to gain the sites traction were all learned through our knowledge enhancement courses and from a lot of trial and error efforts while building other Viper Logic web sites into their best keyword areas.

What is a keyword
For any product, service, educational resource, or informational search a web site can only be found when a person does a keyword search. Anyone of these four items they search for are in the top of the page under the search term a person utilizes when they type into the search box on their favorite search engine.
Our goal here for ViperMailer.com is to be on page one under “Email Marketing”

ViperMailer.com Email Marketing web site History
The site, as shared here before on the Logic Talk was originally released in 2005 as a service to help businesses, non profit organizations, clubs, and groups stay in touch on a regularly bases by providing an account management system for organizing the clients contact, those email addresses that members, customers, and clients have signed for to receive relevant information from the ViperMailer.com client base to their contacts from time to time usually on a one time a monthly bases.

Please feel free to visit the web site and click around to see what we are working with here Email Marketing Services

Email Marketing 2.0
Over the past 3 years the web site has had various feature updates.
This latest update to the web site is our largest ever and involves the main front end of the web site featuring enhanced Email Marketing Tips and Techniques at the “Education” tab when you visit the web site. There is a new “Support” tab as well.
What is special about these two new areas is that on a regular bases we will be providing the absolute latest tips, techniques and issues pertaining to the world of email marketing to keep our current and hopefully future clients in the knowledge that will provide their email marketing campaign efforts the best results in the industry.
There is now the customer support product on the web site titled Got Questions? Insta-Response to better help (should a question come up) clients and potential clients in real-time.

The new Web 2.0 (web 2.0 is the latest interactive user interface software) updated ViperMailer.com web site provides their clients and easier to use interface. This new look as well is for new visitor to our web site and it is to provide a better look, feel, and access to view and try this email marketing service. This is known as a Call-To-Action effort.

How ViperMailer.com is search engine ranked currently
We researched using our web site SurfStats tracking tool to view our current location on each of the top three search engines today. We do come up higher under other search keyword terms like “Email Marketing Services” and “Email Marketing Solution” but, our goal and what we wanted to share here is to in part help others with gaining traction for their own product, service, organization, or groups web site.

Search results for June 2008
Yahoo reports we are on page 18 number 171.
Google reports we are on page 26 number 254.
Msn (Live) reports we are on page 10 number 95.

When people search for something on the Internet
The truth about our search results above is we are way to low down the list of search return results for our keywords where a person will make a purchase because most people will not go to page two and even fewer go to page three and this gets lower and lower as the pages get turned in the search return results. This is why Logic needs to work with you and others to complete the tough at hand task of being on a search engines page one (1) for email marketing.

Please can you refer us to friends
Logic used to be shy about asking for help, but with the current business client being down we believe that Viper Logic got this release timed just right to help people running a business maintain their sales if if they apply the marketing in and e-conomy provided at our ViperMailer.com web site they will grow their business during this down market economy.

Please refer ViperMailer.com to others running a business.

Who is ViperMailer.com in competition with?
There are a far share of competitors in the email marketing business, like in any business there is always competition.
However the biggest player in the email marketing services area is a recently gone public company with a market cap of just a little over and under 500 million dollars.
So if you look at our company and the top competitor in our industry we are not up against a Microsoft, IBM, or Google. Yes the competitor is larger then us and this is in part why we are asking for your help by referring others to us. We are a stable 15 year old company and though our market share for email marketing is to small to measure our customer care, features, and message deliver-ability rates are the best.