Email Marketing Tip Successful Sign Up Forms

What large restaurant chains do to be personalized?
Welcome to the El Torito Mexican and Southwestern restaurants this is a three western state restaurant chain with over 69 locations. The clientele is a midrange sit down style eating establishment they even have an El Torito Grill division with 9 locations in two states.

Who are El Torito and El Torito Grill?
El Torito and the El Torito grill are brands offered by one of Logic’s favorite restaurants and the company os Real Mex Restaurants.

Never to late to begin email marketing
The El Torito chain began in 1954 very pre Internet and very pre email marketing showing us all that it is never too late to begin email marketing for your business, organization or membership group, though it is not uncommon today when anyone begins their venture to start collecting contact information from first and last names to email addresses.

What makes the El Torito e-club successful
There are two ways to enter the El Torito e-club.
1 Fill out their on table e-club form
2 When you visit their web site there is a form El Torito E-Club Sign Up

Either way you are easily added to the El Torito e-club.

The on table forms are actually the best way to join the e-club because like your author writes here a lot you do not have to give away the farm to get people to share their personal information with you or your company but offering an incentive works well for the El Torito.

Here is what the El Torito form looks like
It is 6 inches wide by 8 inches tall;
It is red with white text banner top with black text over green bottom featuring white squares for you to fill in your information. The form is bright and colorful even offering a disclaimer at the bottom explaining what you will be receiving via email from time to time from the El Torito (known as on topic messages related to what you signed up and agreed to receive) and the disclaimer also explains that they will never share or sale your personal information with others. 

The red area with white writing says FREE Guacamole when you join the e-club.

Plus…

All in big black print on a green background the offer says:

FREE Entrée on your birthday!
The latest news and updates
Upcoming featured dishes
Exciting Cantina promotions!

The fill out area asks for only five things of you to be entered into the El Torito e-club.
1 First Name
2 Last Name
3 Birthday (month and day only)
4 Favorite Entrée
5 Email Address

Taking the e-club one step further
Once you sign up from the El Torito web site you are sent a welcome then you have a chance to add up to 3 email addresses to share the El Torito news with them by adding them to the e-club where they are sent a request to continue receiving e-club news and events updates and promotions all as well related to the El Torito dining and entertainment experience. This is a great way to grow your list of email contacts and to ultimately grow your business.

Offering an incentive
In the case of the El Torito like you and us we all understand that we need to offer an incentive to get these customers to sign up for our loyalty programs, so we can see in this case that the El Torito is offering an on the spot free side and then offering you a free birthday gift.

Starting an Email marketing Campaign
If you would like to begin your own email message campaign start at the email marketing service we offer a FREE trial or to learn from the email marketing authority Logic please visit our Email Marketing in 6 Steps.

Do you have e-marketing questions?
If you have additional questions please feel free to utilize our Email Marketing Insta-Response we are here for you regardless of whether you are a client today or not.