Email Marketing Tip Scheduling and Planning your Campaign

Sticking to your Email Campaign
Viper Mailer our email marketing service product provides us with a broad look into our ever expanding client base allowing us to see and learn what is working for one client and sharing it here on the Logic Talk Blog.

We will share an all to important marketing tip that is made up of multiple parts that are the planning, creating, proofing and scheduling of your email marketing campaign.

This is a really educational lesson, important to the multitasking entrepreneur in today’s go go world who is busy running their entire business but to be sure that we help them keep in touch with their clients via their list of email contacts we have created an easy to follow message management planning concept sure to keep their campaign and sells moving forward.

Sharing your messages typically on a monthly bases should be fun, educational and most of all profitable, so these tactics will keep these on the go business operators in the game.

The Planning Stage
We have learned that regardless of the size of your business it is important to have a marketing plan beyond your first month or two of messages and we have advise on how you can accomplish this based on any business or organization you are operating. The whole purpose of your message is to keep you and your brand in front of your customers resulting in sells of course and this means you will need to have informative, educational, tips and techniques and special offers that are well thought out and even call to action.

Try building an annual calendar of rough topics sort of a series of events that represent each month for the year perhaps holiday period features, 10 tips on how to loss those last 10 pounds or you think of what your customers would like to know about the products or services they buy from you and add these thoughts to the calendar of events.

To add to this list of calendar topics you might consider creating an idea file that you can add topics and a few topic notes to from time to time because we all get busy and need to retain a written list that will help build on your future topics much easier. Also remember to not push your products and services in every other paragraph or even in every message because although like Logic we love what we do, what we build and what we sell however our customers more then likely do not feel this same passion so go easy and teach yourself how to flow ideas over the months while making subtle offerings to drive sells and grow your business.

Lastly for your planning stage by using the 12 months of topics calendar your messages should be able to flow from one month to the next because you planned out a series that will appeal to your customers and convey how in touch with what you are offering them you truly are. Be sure though if you are a company selling multiple products or services that you include information that appeals to your entire audience so that you do not exclude any customer type.

The Creating Stage
From the above topics on the annual calendar we realize that the topics will act as creative content hints to get your creative juices flowing and you can now begin adding information to your topics and begin building on the topics until they are each a solid page of information that your readers are going to enjoy receiving. As you get to add the content to your topics you might realize that one months topic goes better following other months so feel free to move these around until you have the mini series you feel best flows for your customers desires.

Images are very important to adding excitement and getting your customers to read your messages so you can begin to gather images that are relevant to each topic and get them organized to ease the message building process by creating a file folder even identify the images by adding the topic title to them on your computer. This way you have the right images and just move them right into your messages while you are building them each month. This will reduce delays and hassles and add more reorganizing to your campaign as well.

Proofing Stage
There is a very old saying in the construction industry that you need to measure twice and cut the board once, so in regards to email marketing campaigns proofreading is one part, word flow another part but for online marketing there are two other important functions that you should add to your monthly routine and it is to check links from your message to your web site that you are using to be sure that the links are working and the links are going to the landing page you intended them to take your customers to.

Lastly if you are using an email marketing service provider like Viper Mailer is one of, be sure to take advantage of the proffers option this option allows you to send out a proof copy of exactly what your customers are going to see and you can add several perhaps a co-worker or a family member that is sent a copy to approve and as an additional option you can request a choice of 3 Approval options and you are free to sign up for our fully functional free trial to see these options and all of the other great Viper Mailer features here Free email marketing.

The Scheduling Stage
We saved this for last but it is in no way the least important because we would like to see your campaign succeed so this portion of the tip is devoted to timing your campaign.

Like it or not we are all on a schedule from the morning paper being delivered to the route we take to work everyday and your campaign needs to be on a schedule because familiarity with your message will gain you greater sells resulting in the best (RIO) Return on Investment so to figure out when is the best time to send out your monthly message you might try to separate your list of contacts into several groups and then send the same messages out on different days and times of each month for the first and maybe second month depending on the results from the first month. Utilizing an email marketing service provider results tracking tools in your account will clearly show you which day and time of the month is best for your campaign.

Inside of your email marketing account there is also a really cool feature for those entrepreneur on the go or even traveling and it is the day and time scheduler that allows you to (after you have created the message for the month) the ability to schedule the day and time for your message to go out even while you are away. This feature will allow you to keep your messages right on schedule and one piece of advice is to be sure to include your own email address to the list of contacts so you get a receipt of sorts confirming your message went out and putting an exact copy of your offering in your hands in case you are called or emailed by a customer with questions.

Additional Help
We hope this tip will get you headed in the right direction increasing sells during an economic downturn and if you would like to learn more about email marketing tips and techniques please visit our education page where you do not have to sign up or even be a client of Viper Mailer to receive marketing help from us here Email Marketing Education