Email Marketing Tip Personalizing with a Birthday Message

Learn the value of email message personalization
It is really not a far stretch to understand in an Internet communications society like we all live in today that when a message arrives in our email inbox and it is directed to you with your first and or even your last name we feel more compelled to read the message.

We are Viper Mailer an email marketing service company and we write here about tips to improve anyone’s email campaign because having a growing number of clients we learn a lot of ideas that the marketing experts our clients create for their messages so when a restaurant wanted to take personalization a step further we were all ears at Viper Logic.

Client request number 1
The client we will call Mr. Restaurant wanted to send personalized birthday welcomes, specials and notifications we could not figure out at first how we could help accomplish this with him.
Looking into our service offerings we only allow the client to send to a set number of groups so say you have 1000 contacts in your account and list of email contacts your account with an email service provider typically comes with the ability to have up to 5 groups however Mr. Restaurant wanted the ability to have 12 groups separating his list into 12 groups because this would allow Mr. Restaurant to have 1 group for each month of the calendar year.

Mr. Restaurant requested that without having to increase the account size to one that would cover more groups in the case of our service he would have had to increase the account size to 12,000 contacts which offers 20 groups more then enough groups to cover his 12 group or months of needs.

We reminded Mr. Restaurant that like a restaurant menu is merely a guideline of the dishes you can actually get at a restaurant so to is our price list and features. We designed our price list and features to offer a basket of variety to meet the needs that we felt would cover most service requests. You can get a better feel for how we offer our services so here is the basic price list Email Marketing Pricing and here is the details for that price list Email Marketing pricing features.

To listen to a client and respond in a timely fashion is important to us and to Mr. Restaurant so we modified our plan in his account to allow for 13 groups of contacts the 12 he needs for covering each month of the year so on the first of the month every month he now sends out all of that months birthday wishes and a special birthday offering because it is their birthday month and the 13th group is where he stores a complete list of all of his contacts for his monthly specials, events, new items and other wine tasting nights or meet the chef special dining evenings for loyal customers etc.

Email Marketing plan customization is common
We at Viper Mailer do really attempt to try our best to think out what someone is going to need in their account in the way of features but as we wrote about above this was a special circumstance with a really quick fix that satisfied the clients needs and Mr. Restaurant could not be happier because it did not add any cost to his marketing budget but allowed him to expand his message powers greatly.

Client request number 2
Plans to us are really are like a menu in that it is only a guideline for the possibilities that a client can have through our services including one that came in the other day and happily this one was even easier to solve. This client we will call Mrs. Traveler has an account with us for 25,000 contacts and they send out a monthly message to their list however Mrs. Traveler advertises a lot in printed publications and television offering a contest to win a free trip for two to a special destination by going online and filling out a contest form.

So Mrs. Traveler has been gathering additional email contact because when the applicants entered the contest they checked a box to be included into the clients emailing list for future on topic offers for the prize trip destination. After about 8 months the client had an additional 55,000 contacts and realized they wanted to add these contacts into their Viper Mailer account so when they went to our pricing plans we did not offer an account size that big. We actually do but our posted plans only went up to 50,000 marketing their need 25,000 contacts short because they now had over 75,000 contacts.

Mrs. Traveler called and we explained we actually have plans covering contacts up to 1 million contacts but wanted to keep our price list simple and easy to understand for new sign up clients, so we were able to provide the current 25,000 client with a 100,000 contact account right over the phone and they simply uploaded their additional contacts into their account.

The additional 50,000 contacts costs them more money to have in their account but email marketing is the lowest cost best (ROI) Return on Investment the client utilizes for their marketing budget so Mrs. Traveler conveyed they are very happy with the results they gain each month and felt the cost of adding additional contacts was more then worth the added cost.

Free Email Marketing Trail Offer
We hope that the tip for utilizing email marketing as a part of your overall marketing efforts was helpful in showing how cooperative email Marketing Services as an industry can be in helping you to add this dynamic business tool into your growth. If you would like to give email marketing a try we offer a free fully functional working model you might give a try here Email Marketing