Email Marketing Tip Keeping Your Message Short and Memorable

Business owners have a lot to say sometimes to much
This Email Marketing tip is intended to get your messages to your customers with the best results possible and this starts by being organized with your selection of content and to utilize the power of topic keywords and leading the customer to click on the hyperlinks built into your message. We are also going to share the power of professional templates because a good presentation to whatever your important message is about needs to use color to draw the recipient in. 

Keeping your message short requires a little planning
Creating a message that says it all with few words may sound easy because you will not need to write much but it actually takes a little more effort in the planning and making some notes we referrer to this practice as pre-staging.

A Viper Mailer working example
Lets say you are an electrical supply company and you sell all of the supplies that an electrician or contractor would need for any electrical job they come across. Your business has been running for a few years and you were very smart and began collecting email addresses when you began your business by having your sells staff request customer contact information including their email address and offering on that form that you be permitted to send offers on electrical contracting from time to time. You collected them when the electricians or contractors checked out of your store.

Now you have your email contact list and you want to put them to work so you sign up with an email marketing service like Viper Mailer where you can utilize their contact management account system, colorful graphic templates and result tracking reports and now you want to begin sending out a monthly message to your customers because you know that “the squeaky wheel gets the grease�.

Over the months you have thought about what you want to say in your first message and you have been jotting down little notes on the topics and the offers you are going to be making in your first, second and even third message to your customers.

You have been to the Email Marketing Authority Education Center at Viper Mailer where you learned among other important tips and techniques one that you could relate to about saying a lot with few words make what you say memorable here Email Marketing Educational Tips Number 10 because you know these electricians and contractors are busy just like you are so you have learned to have a fantastic Subject Line and recognizable sender From Address along with a branded logo header at the top of your message with your company logo prominently displayed and all of these three things will greatly get your message recognized and more then likely opened because these customers know who you are.

Now it is time to begin writing your message and since you are in the electrical supply business you have one additional offering like did you know we offer a lubricant for pulling electrical wiring through a 90 degree bend in a conduit that can save the risk of broken wires and reduce the time needed to complete the job and we are running a special on this lubricant for the entire month because we value you and your business.

That is a great offer but rewritten it might get better results.
Message Subject Line could be Electrical Tips of the month
Lubricant Special will slip more money into your wallet click here to learn more.

What we have done is prepared the message with a great subject line for offering multiple products and the electrical supply company has a lot of products and a diverse amount of customer so they might want to offer 3 or 4 specials hyperlinks or 2 or 3 specials with hyperlinks to a web site page of how to or did you know types of helpful tips featuring the products they offer being used in their tips and presentations.

Hyperlinks are only part of the answer to keeping you messages short because the other is just as important it is the selection of shortly written statements the use of bullets and well thought out titles for your statements.

If you take a little extra time in beginning then when you start your message it will flow with great structure and results. Just a reminder that the use of a few pictures help but only a few because the recipient might have image blocker on for their emails and they would only receive boxes with a red “X” in them and then your wording as well the use of two many images can restrict your message from getting through because of the emails size might be too large.

Colorful Graphic Templates provide a great presentation
Fortunately when you utilize an email marketing service like Viper Mailer you can select a free colorful graphic template from the many we have to choose from because color like images get a lot of attention when the recipient receives your message in their email box through the viewing pain that area of about 3 inches below your Inbox from and subject lines. Using a color consistently over the months and years will clearly help you brand your company and place your business deeper into the customer’s awareness of your brand and offerings.

The use of a professional template you are afforded two chooses, either utilize one from the email marketing service provider or have your webmaster create one in HTML that you upload into your email marketing account because graphic colorful templates express organization, branding and structure to your message and set you apart from other messages in the customers email Inbox.