Email Marketing Tip Extending Online Presence

Getting the most exposure from your email messages
We would like to share how to utilize Email Marketing toward building on your (SEO) Search Engine Optimization (the way search engines find your site on the Internet) because today the building of a site for the Internet is one thing but getting the site to be popular is a whole other job and in fact depending on your sites topic, product or service this can be a full time job and we all need to use any and every tactic we can to get our sites popular and to also keep them ranked high enough in the (SERP) Search Engine Result Page (how the search engine returns the results and where your site ranks for your site main keywords) to do us any good at all.

Email Marketing can build on your sites popularity
What we are going to share is five ways to interact with your site from where to get the software code to add these sign ups into your email marketing account instantaneously, gaining email sign ups through your sites landing pages, how to use your email messages to build on your site ranking, how to work with other sites to help each other build email contact sign ups and stay CAN-SPAM compliant and how to optimize your sites email sign up page.

Where to get email sign up web site software code
Ok if you are going to be a professional marketer then you need to sign up for an email marketing account with Viper Mailer the Authority in email marketing advancements because when you open an account you will be able to request or download a little piece of software code that you or your webmaster can place in your site for each page that you have built a sign up box for requesting the signing up persons email address first and last name though you might be gathering additional information like their real mailing address, phone number and other information.

One smart feature you should always include with your sign up box is a little message that explains what you would like to do with the information like we will be sending you our latest releases or we will be sending special offers pertaining to our product or service from time to time.

What this software code will do is automatically add the person signing up to your email marketing account so they will begin receiving offers each time to build one and all of the automation reduces labor and keeps your contact list fresh and up to date. Sign up today for Viper Mailer and request your software code Email Marketing sign up

Gaining landing page sign ups
There is a very important message to convey here about which page your site visitors arrive on to access your site and it is not always the home page in fact depending on your site layout and site page optimization you might be receiving a lot of traffic to what we call a landing page and here is a great example even though in this case we do not have a n email message sign up form on these pages they are still great to show you how a landing page (a page with a site that is not the home page itself) is more popular then the home page.

Landing page example:
We operate a site a very popular weather and live cam site for Palm Springs, California Palm Springs Weather Home Page and within the site we offer an extended weather forecast page that is optimized for search engines to locate for Palm Springs Weather Forecast so the forecast page here Palm Springs Weather Forecast receives a lot of traffic sometimes more the home page and you would want to have a sign up form on this page as well as the home page but you do not need to have a sign up form on every page of your site unless you want to and you have the space for it.

Email message search engine rank building
Here is a really nifty tactic that will help you not only gain and build your business from sending out email messages and offers to your clients via your Viper Mailer email marketing account but you should have a page on your site where you can place these sent for new and returning site visitors to see, read and act upon.

Next these email messages will also help you add search engine keywords and site content to build your sites popularity with the search engines because search engines are always crawl the Internet re-indexing site pages like yours, and the site can gain rankings and popularity greatly from these email message placements.

How to share sign ups with other site owners
Starting with a little caution here for two things you do not want you to do here and then we will share email campaign sign ups how to trade with other site owners. First the two do not does:
1 Do not offer this site email sign up opportunity with a direct competitor for the obvious reasons.
2 Be sure not to have people signing up on your site or the other site owners that is not related because a person signing up for industrial lighting will not have interest in doll collecting and visa versa.

Now lets find sites that match your site realizing you need people that ultimately will buy from you and buy from the sites you partner with because all parties need to win for this portion of the plan to work at its optimum. Ok Logic operates Viper Mailer an email marketing web based service so who’s sites we would look for example to partner with are PR firms, marketing companies, tech writers, proofreaders and business groups or associations because our clients are mostly businesses or non profit organizations where their sign ups would match our sign ups.

One great way to find your competition and for sure your online competition as well as to find your site sign up partners is to search your favorite search engine using the keywords that best match your business because even though you are going to find your competitors when you do these searches you will also find relative sites that are not competing with you and your site where you can contact these site owners and explain the benefits of helping each other. Some people are not going to be interested but if you stick to this practice you will find people like to help and be helped. 

How to optimize your email sign up page
This portion the final portion of our “FREE Email Marketing Tips” will greatly get people searching the Internet to find your sign up form no matter what page or pages they are on (except do not apply this for your main page or home page it could effect your current page standing with the search engines) and this might require you to work with your webmaster to incorporate into your form page is to optimize the title, keywords and description to read so it is easily understood by your site visitors that looking for what you are offering like hair care would use “Free Hair Care Tips” or a light bulb manufacturer might use “Light bulb Installation Help”

For more email marketing tips and learning please visit our Education Center Free Email Marketing Help