Email Marketing Tip Deliverability & Accountability

Do your campaign messages get through
The best email marketing feature that an email marketing service provides is its ability to provide accountability, this is only after the whole purpose companies like Viper Mailer are utilized by our clients, it is all about deliverability, management and tracking however accountability allows the sender to see where their messages are going who is opening them, how many times and if the customer or member clicks on the links, the client has built into their messages.

Email Marketing Service Providers have a duty
Besides having nice free templates to offer the client so they can build their own offers in a colorful and professional manner, allow the client to manage and build on their list of contacts even allow the client to see what the customers or members are doing with the offer the clients send out there is actually a lot more an email marketing company should be providing their clients and Viper Mailer offers new email marketing features to accomplish a whole lot more.

New email marketing feature for contact management
Building a list of contacts that are truly Opt-In is tough enough for our clients, so we at Viper Mailer have come up with some easy ways to not only manage the contact lists like other service providers but to be able to act on the messages that do not get to the clients customers or members so the list of contacts that do not get delivered can be easily searched and updated allowing the client to truly maintain control and growth of their customer or member base of contacts.

Example of current sent message reports
What most email marketing services offer is a breakdown of returned emails (statistics) with a lightly detailed description of the cause for the message not getting through to the customer or member such as these.
Hard Bounce
Soft Bounce General
Soft Bounce Mail Box Full
Mail Block General
Auto Reply Out of Office Etc.
While these are informative they do not allow the client to act on them other then the basics of deleting the Hard Bounces and leaving the Soft Bounces and Auto Replies to try on the clients next several message sending leaving the client to wonder which contacts from their list are still good and which are bad.

Treat your email contact lists like gold
Here is where the Viper Mailer system takes over, allowing you to not only receive the above information but by providing the client with a message returned contact management where you can open these contacts review the reason for the return such as, the customer or member might have changed their email address but did not notify our clients, a very common issue that occurs or their email Inbox requires an authorization though rare it is becoming more common with SPAM on the rise.

Viper Mailer advanced email service provider feature allows the client to contact their customers via telephone, snail mail or for an organization or group to have a list to request the members updated email address information in person at their next meeting with ease. 

Next Viper Mailer has Status Tracker an easy to use information tracking tool that keeps a documented record of the individual client or member instead of just the whole group within the clients list. The feature will show a record for each message the client sent to that individual customer or member providing the day and time each message was sent and if they opened each message and how many times they opened each message.

Contact Unsubscribe Reports
Look we all receive a lot of emails and perhaps inadvertently we Unsubscribe from a customer list of membership group because we did not recognize the senders From Address or the group Subject Line so with the Viper Mailer contacts by group feature is built into the Viper Mailer account the ability for the client to view all unsubscribe and active members with ease, recommended once per month this feature allows you to contact and confirm the Unsubscribe customer or member request to be removed.

Unsubscribe Contact Note
We recommend that these customers of members be contacted via phone, snail mail or at the next membership meeting as apposed to emailing them because they have requested to be removed from your email message list, so the email option of contacting them is out of the question.

Please join the best email marketing service
Viper Mailer stands by the services we offer as CEO Logic is the authority on email marketing practices tips and techniques and we welcome you to give the Viper Mailer system a free trial.

If you are just curious about email marketing and want to learn more of what we know about the subject please feel free to visit our Email Marketing Education Center.