Monday, June 08, 2009

Email Marketing Tip Dedicated IP Addresses

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IP (Internet Protocol) Address
An IP address is equal to serving the same purpose of a street address for your home or business it is how you are found only on the Internet.


How a domain name or IP Address looks to a computer
Here is what the real address for ViperMailer.com looks like to a computer 65.192.112.70 and if you type this into your computers address bar you will end up at ViperMailer.com. The domain name Viper Mailer is just for human understanding.


Logic reads a lot about dedicated IP Addresses
We are really surprised to read a lot about dedicate IP Addresses because this way of going offers too many assumptions.

The most important assumption is that your companies email contact list is not going to get complaints sent to the spam filters of the recipients email service provider. Believe it or not people that know you might not always recognize your email address and thus send it to the spam complaint department of their email provider. 

The next assumption is that you are skilled enough to handle the management of your own IP Address making sure your deliverability rating is high, getting your messages delivered.

When you corrupt the personal IP Address and your messages no longer get delivered or you end up getting the IP Address blacklisted the Email Service Provider is not going to correct this or reissue too you a new IP Address because you will have showed that you are not able to handle having your own IP Address.


Why your email campaign is safe with Shared IP Addresses
Experienced Email-Marketing Service Providers know that the number one reason you are utilizing their services is because they are in the email message deliverability business and regardless of all of the features offered in your email marketing account, if the messages are going to end up in the spam filters or the accounts are blacklisted then they are not providing you any service at all. A replicable ESP service will always keep your messages getting into the recipients email Inbox. 


What is an Email Marketing Service Provider?
Email Marketing is a professional way to send out your email messages to an unlimited number of contacts that you have already collected from clients/members or potential clients/members.  Learn the actual definition of “What is Email Marketing Defined”


Why you do not want a dedicated IP Address for your email marketing campaign
Email Service Providers like Viper Mailer own large blocks of IP Addresses that they utilize for operating their services and since these are shared IP Addresses with other businesses just like yours. Because these IP Addresses are shared they are managed and maintained to insure that they are 100% clear white listed IP Addresses.


Free email message sending or hire a service
There are two ways to go when you set out to begin adding email-marketing to your overall marketing efforts one is to utilize an email marketing service provider and the other is to go it alone using your personal computers email account.


Email Marketing Services Provide
The course you choose will make a big difference to your businesses growth, the professional email marketing services start at only $24.00 dollars per month but you get a lot for your money.

A great place to store and manage your email contacts separated into groups if you like and protection against sending duplicates, professional color graphic templates, and the best part of all a tracking system to see who opens and what actions your recipients take.

The final great thing is that email marketing services offer the ability to send your messages and prevent them from ending up in the spam folder of your recipients because of ISP (Internet Service Provider) relationships.


In Viper Mailer’s case these relationships of maintaining the highest level of email message deliverability have been built over the past 14 years.


Going it alone email-marketing
When you select to handle your email sending to your own list of contacts you are really hoping that the messages will get through but there is no real way to know this when you utilize your personal computer to handle this important task.

What else you will encounter is the limits on how many emails you can send from your personal computer business email account on a daily bases usually less then 250 and usually only 30 or less emails per send out.

The most important threat to utilizing your personal business computer to handle this important marketing task is that should your recipients even if they know you send a complaint to their email service provider you and your email account could be blacklisted (blocked from the ISP) and without a relationship like those of the email service provider like Viper Mailer you could just have to sit back for months to be cleared up to send again. 


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Hello my name is Logic
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