Wednesday, June 10, 2009

Email Marketing Tip Buying a Customer List

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The Chicken before the Egg
So let’s see here you go to your favorite search engine perform a search for buying a contact list and you see a ton and a half of companies offering you a list for any type of customer you are seeking from stay at home moms or dads to the CEO’s of the top 1000 companies.


Revisiting the rules of email address collecting
This is the Viper mailer top topic of discussion and the most requested question in the industry so today though you might have read a version about email contact collecting an article on Logic Talk we are working to better explain the ever tighter rules about Spam and staying legal with your email marketing campaigns today and well into your future.


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Number one Email Marketing Question
Viper Mailer an email-marketing service receives this question more then any other
How to I get a list of email addresses to begin my email campaign?


Is the business of buying lists legal?
Yes and no defined for your clear understanding.


Buying a Mailing List
If you are buying a mailing list then yes it is legal to buy a list of persons businesses you name it they are mostly legal.


Buying a Telephone List
If you are buying a list of phone number contacts the list is only legal if it is clean from the “National do not call Registry” though to be honest who makes a living calling people that are not expecting a strangers call?


Buying an Email List
If you are buying an email contact list, this is highly illegal even if a friend barrow or sells to you their list of contacts and here is why.

When a customer or potential customer signs up to receive future offerings from a business, nonprofit or membership organization they are trusting the organization operator with what is known as private information. The customer has either agreed by checking a box on your web site or checked a box on a form they filled to allow future communications to be sent from time to time from you to their email inbox.

If they signed up say for a desert resort vacation in Palm Springs and they agreed to allow future offers to be sent to them this is referred to as “Opting In” or “Opt-In”.

However if they did not sign up to receive jewelry specials from a Palm Springs Jewelry Store but all of the sudden they are receiving them you are sending SPAM.


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What makes these On Topic Opt-In rules and the industry of Email Marketing service providers the best email message sending practices is the strict rules most ESP (email service providers) like Viper Mailer enforce.

Email-Marketing is a SPAM FREE way of communicating and Viper Mailer for example has a well guarded 6 point list testing software algorithm to check all new client lists against to confirm that the list is not a bought or is an Internet sniffed list of email contacts.

This testing protects our ISP (Internet Service Provider) reputation scale which is currently 100% deliverability approved and this is very important to the clients, as they want their message to be received by all of their email contacts within their account every time.


Begin Collecting Email Addresses Today begin an Email Campaign tomorrow
We at Viper Mailer focus a lot on how to build an email contact list of your own and have without a doubt written more on this portion on the subject then any other subject pertaining to email marketing.


Starting an Email Campaign Help Center
The reason for this focus on collecting email addresses is because this is the Chicken before the Egg to begin any email marketing campaign of your own you are going to need to start with a list of email contacts regardless of how small we have the most complete list of ways to legally grow that list into whatever you and your operation can handle.

To learn from our extensive email marketing library begin with our Getting Started Topics and Current Education Articles they truly will let you get into the marketing of your product or service.


Email List Building Education
Collecting Email Addresses Honestly and Legally 
Building a Valuable Email Contact List 


Email Marketing Articles on Contact List Building
How to Build a List of Contacts 
High Speed Email List Building 
Email List Collecting on an Ongoing Bases

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