Tuesday, January 20, 2009

Email Marketing Tip Best Time and Day to Send Messages

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2 questions we get a lot from potential clients
The title of today’s article only addresses one email marketing question.
Notice that we mention 2 questions on the email marketing tip for today’s subject because we actually receive two kinds of emails and telephone call equally.

Email Marketing Question One
What is the best time and day to send out our email marketing campaign or email blast to our customers or members?
The best answer to clients and potential clients for when to send out your email campaigns is described in a way that might surprise you.

Research and asking questions of our client base provides us at Viper Mailer with a detailed account as to what time and day is going to gain your email campaign the best results from opening the message by the recipient to getting the recipient to take an action.

Getting the customer to take an action for example, like to click on a link in the body of your message taking them to a specific landing page on their web site, calling an 800 number, encouraging the customer to come into your place of business or to actually filling out a form to sign up for an event, meeting or function takes more then just sending the customer an email when ever you feel like it or sending a message that is not educational or reminding the customer who you are like providing a short bio about you or your business, organization or membership group.

What getting into the powerful world of email marketing as a cost effective way to stay in touch takes, is three fold.

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Number 1 Planning around a 12 month calendar scheduling usually monthly to stay in touch with your email list.
Set up a calendar and begin making notes about what each months message is going to include like a theme so you are organizing tips of the month relevant to your offerings be it a product or service and add into the months in advance thoughts about what is coming up or is important to your recipients this will greatly push your campaign along as less of a chore and more of an exciting program not to mention that your recipients perception of you is going to be greatly enhanced.
Additional Email Campaign Planning Help

Number 2 Selecting the day and the time each month you are willing to commit to getting your message in front of your recipients.
The answer you have been awaiting the answer that matches the title of this article but do not fret here is your answer to the best day and time to send out your email campaign however there is work to be done by you first because each client we have today at Viper Mailer has different results based on our asking the question what time and day work best for sending out an email marketing campaign.

In each clients account at Viper Mailer there is enough room to break their list of contacts into groups from 5 to 40 so no matter whether you have 1000 contacts in your account 5 group locations are provided or of you have 50,000 contacts in your account 40 groups are provided and so on as the size of your list of contacts grows so do our email marketing campaign plans to always meet your needs.

Here is the best time and day or rather the best way for you to refine the best time and day to send your messages to your customers or members. Simply split your list of contacts group in this case 1000 our minimum monthly plan into say 5 groups of 200 each and start by sending your messages out 200 at a time a different time say, 200 messages sent out on Tuesday at 9:00 AM and 200 sent out on Tuesday at 11:00 AM then Wednesday send out 200 at the same times to see if Tuesday’s are better then Wednesday’s then if you are still not seeing a difference try on your next campaign date, perhaps the next month a different day and time until you reach your expectations and before you start changing your “Subject Lines” or template colors and so on.

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Email Marketing Help Center
The Authority on Email Marketing, Logic is sharing in this article is to devote a little time up front towards your email campaign as a new client to Viper Mailer and over the months and years through our continually growing Email Marketing Education Center (a little pre-education on email marketing will take you a long way) you can hone your skills as the marketing expert.

Email Marketing is the best (ROI) Return on Investment marketing tool and service that you can utilize for your money but like in life, effort is required to succeed.

Number 3 Providing relevant, useful, informative messages that everyone will be happily waiting to receive from you. 
Honestly the team at Viper Mailer wants to sign you up as a client today but there is an educational tip you might need to be aware of first.

The days of sending out an email blast to everyone is over, the only true way today to prevail at email marketing as a part of your overall marketing plan is to provide interesting and important content resulting in building trust with the recipients.

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Then after a period of trust building over time, usually 3 to 6 months depending on your product or service you can begin to ask for things like please forward this message to a friend (provided along with the Opt-Out button in the footer of each message sent through the Viper Mailer system) or we are offering a 2 for 1 special or please can we count on your charitable donation today types of calls to action.

Email Marketing Question Two
How do we get a list of email addresses / email contacts to begin utilizing email marketing for our business, organization or membership group?
Visit our email message article learning center:
Email Contact Collecting
High Speed Email Contact List Building

Email Marketing Authority
You might have questions, we have answers, whether you are our client or not Contact Logic

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