Email Marketing Secrets Part 3 of 3 maximizing your exposure

Welcome to the Email Marketing a World for maximizing profit
What is it that has more and more businesses utilizing the powerful abilities of an email marketing service today more then ever?

Logic has the answers to email marketing secrets
We at Viper Mailer will claim there really are no secrets in life in general but there are little known things like techniques on how to improve an email campaigns performance (open rate).

What our email marketing secrets series has covered so far
We covered the tougher questions like shared in Part 1 and Part 2 of this Email Marketing Secrets Series, like how to collect email addresses for any business in a short amount of time, even the absolute way to and time including day that sending out an email message will yield the best of the best results to getting older customers to remember who you and your business are all about saving you from being sent to SPAM or having a spam complaint filed against your account, a very bad thing to have happen to you and your email campaign efforts.

If you missed Part 1 Legal Email List Collecting
If you missed Part 2 Email Marketing Secrets SPAM FREE email marketing

In this Part 3
We are really excited about and will cover maximizing your email marketing campaign to first drive awareness to your website to making sure you are getting your request the attention it deservers. We will brush on the lighter side other important areas of email campaign success.

Remember this
In business like in life and relationships you get out of it what you put into it, Logic cannot share enough the amount of clients at Viper Mailer that rush their email messages out and do not place enough importance into what makes a great informative email campaign even though these clients get sells.

Email Marketing clients could be drawing even more sells by just applying a few extra minutes of time each time before (usually 1 message per customer per month) they send their messages out.

Simple and easy to apply additional email marketing campaign techniques that improve results
We are not going to repeat our articles about the actual email address you utilize for your email marketing campaign.
The best subject line practices even the viewable area in an email recipients email Inbox.
Creating a directory in the beginning of your newsletter or message links to your website or resources on other sites, all a tactic to reduce the word count within your email message because remember no one wants to read all of these words each month you are sending out via your email marketing campaigns.

We have written those helpful email campaign result enhancement articles and you can search for those to the right hand side of this article if you would like to learn those techniques.

Today we promised an email-marketing secret and a secret we shall share
When you begin to plan for your email marketing campaign remember to plan in the additional efforts of your website through your webmaster or perhaps you are that webmaster, if you are even greater.

 
This secret comes in two parts and is easier for you to apply directly, yourself or through your instruction, to your webmaster for your website each month as a part of your email marketing campaign and as an overall improvement to your e-Marketing strategy. 

Secret One
Previous sent message archives
When you apply your efforts and utilize the correct search engine friendly keywords pertaining to your business within the content of your professional and graphic messages create a website button from your main page and create a page on your website add it to your website map (if your site does not have a site map create one search engines love them) then place your sent messages into this new page area.

Contact Logic meet a friend you can profit with
What will be the result Logic?
Well you have a list of email contacts, correct, you have an add me to your email offers list on the pages of your website, correct and you have asked your current list of contacts to share your newsletter or email messages with their friends and coworkers, you have even requested that your current contact encourage their friends and coworkers to sign up for your mailings, correct.

The technique allows others surfing the Internet to also find you and your business that is offering the products or services you are offering by adding these email marketing campaign messages you have already created you are expanding your opportunity to have others who are unaware of you and your offerings to find you much easier. 

Secret Two
“Read More” website landing pages
The second secret is actually part two of part one as you create your email messages and perhaps if you are like Logic you get a little too detailed or a little more wordy then the recommended amount of space provided when you create your email messages.

(Recommended maximum size of any newsletter or email marketing message including header and footer is the actual size of an 8” x 10” sheet of notebook paper)

This is where the “Read More” formula is applied
Similar to secret one above where to are sending out your email messages to your customers via email and then adding them to an archive page on your website but in this case we are offing a way for you to add many more details to your website content and offering additional information well beyond the normal size of the email message being a single page size.

Business owners love to share their excitement
You know us business owners always have more then a piece of notebook paper amount of information we want to share.

Here is how this can work really well for your sites traffic popularity and still fulfill your customers call to action
When you create your email newsletter or offer you simply keep the message short you have a colorful about 1 and ½ inch thick brand identity header with things like your logo in it followed by a directory of links with light in content headlines to attract the recipient to want to click on the series of links say no more then 5.

Next
When the person clicks on the links they are drawn to your website where this additional information is located and you need to also be sure that at that page they arrive at you offer keyword content along with actions you want the recipient to take ultimately resulting in a sell.

Finally
Now that your email message worked to attract your customers from your email marketing list of contacts you are now providing additional words (attracting traffic) for persons doing searches on the Internet the ability to also find you and your offerings.

The use of around 1200 to 1500 words that might include “how to” instructions, educational information or new product or services offerings will greatly gain traction towards your website popularity.

At the same time as new persons discover your active website because of the new monthly amount of content you are providing should grow your email contact list because you have had the webmaster install the free Viper Mailer signup software code that automatically adds new signups from your website to your Viper Mailer email marketing contact list.

Email Marketing Secrets Conclusion
Your customer base will also grow because you are not just restricted to the list of email contacts and referrals you receive but though the combined efforts of the email marketing campaigns, additional site content and the automatic signup assured a strong growing online presence all with little ease through a little effort and planning.

You might have additional questions so try the Viper Mailer “Instant Response” Q & A at the top right hand corner of the Viper Mailer hime page.