Email Marketing Industry News

Hello friends my name is Logic
Logic is the authority on the subject of email-marketing and has uncovered through complaints, a rash of email service providers in the email marketing service industry are having a major issue with message deliverability that we are not going to name but we are going to make existing and future clients of these services aware of, how in a few easy steps you can check the deliverability of the service provider.

This article is to assure that new or exiting e-marketers achieve great campaign results and enjoy a great experience with their campaigns.

Bashing others is unethical and will provide nothing
We at Viper Logic including this authority, Logic make errors and at times cause hiccups at our own email marketing service, no one is perfect.

We are not writing our article to hurt our fellow email service providers but we are the strongest practitioners of new client approvals in the email marketing service provider business. We consider ourselves the strongest believers in treating each clients email contacts as if they are made of gold, and as you might be aware of gold these days are on the rise as is the quality of value placed on email contacts that our clients entrust us with. As a result, the values of GREAT email contacts are gaining value as well.

Let’s get started with our resent discovery and the explanation of what operating a 100% white listed email marketing service is all about.

White listed email marketing services
Not providing grey listed or blacklisted results for clients is the number one reason anyone would pay an email service provider and why they would entrust that Email Service Provider (ESP) with their list of gold valued email contacts.

Blacklisted Email Service Providers appear to be on the rise?
While Logic cannot for sure explain how some of the most popular or larger email service providers are getting themselves and their clients into this trouble, we can through our expertise speculate as to what the cause might be.

Economics might play a roll in the current email sending world
We think it is due to competition, looking the other way when signing up a new client. Allowing a SPAMMER through the system takes away from those that have worked hard to gather their email contacts legally and truthfully, I understand personally how running an email marketing service is, we all need sales.

An email marketing service provider not only wants new clients, we all need them to survive, however allowing marginal or outright fraudulent new clients past our internal gate keepers is really short term thinking, regardless of the ESP’s size and reputation that can and does change with the ISP’s in a short term stretch, devaluing their services and hurting their current trusted clients Inbox deliverability rates.

The goal here is to protect the clients of any email marketing service provider, and from these unethical practices.

Blacklisted Email Service Providers 
Friends you are now in the know about the role all email marketing service providers play, and while there are plenty of other great benefits offered by most all ESP’s, the bottom line is that the ESP must have the ability, relationship as a trusted sender to deliver the clients email messages (deliverability) into their customers email Inbox, free and clear of the SPAM detection of the Internet Service Providers, known as the ISP’s.

Email-Marketing-Authority test
We have signed up with each of the most popular ESP’s for trial accounts (all approved our accounts),  since they are generally a fully functional version that is only limited to the number of emails during the trial phase a client can send out, we know this would make for a great way to test many services out.

We tried many different signup scenarios and regardless we were approved in 100% of the cases.

How the Trail process works
When a client signs up for the Free Trail in short here is what the client can expect.
The ESP checks some things to confirm that the new potential client is not a SPAMMER or bought list of contacts type.
If the ESP approves the client for the Free Trail, then that client is free to upgrade their account from say 1000 to 1,000,000 million contacts and though the ESP might, during the new clients first email message blast be monitoring the content of their message checking it quickly against the business type or what the industry refers to as “On Topic” content, thus a true Opt-In email contact list, generally if a new client can signup get approved for a full account they are in to stay, unless the reports or complaint rates become to heavy from the clients customers and the Internet Service Providers (ISP’s).

All ESP’s are created equal
No Logic is not going to share the secrets of getting approved with us, our any other ESP, because while we all have our own SPAMMER detection processes for new client approvals, mostly they are nearly the same, except like with ourselves, some services apply more of the new account SPAMMER processes then others, and that in it self is where the fuel for this article came to light.

The process for getting approved at most all email marketing service providers would be the same, if they all actually checked the new client’s signups using the available software tools, but like most all things in life the tools are only as good as the person utilizing them. 

New clients at the expense of existing clients
Waiting for a complaint is the start of, and danger to all of the existing clients with that ESP regardless of the number of claimed IP addresses that ESP has. The damage has begun and the Return On Investment ROI results for other clients within the system are being compromised, thus devaluing the price of those golden contacts.

Several ESP’s have devised a clever method for all new clients and then once the new client proves to be a legitimate client, they are moved into the fold with all other clients. This is a great safety method to protect the existing and presumably happy current ESP clients. The process works with dedicated servers along with dedicated IP addresses, an upfront buffer from evil.

How to select or test an Email Service Provider
This is the easiest way to confirm you are signing up with or currently utilizing a trusted and non grey / black listed email service provider?
Simple and painless and worth the effort, this should be a part of your job as the email marketing manager to better confirm your efforts are fruitful.

Periodically you decide the frequency (depends on issues that arise), you should build a group within your email marketing campaign account of say 20 contacts, and here are the contacts you are looking for to add from your existing contacts into this group.

Two of each type should be a great way to stay on top of your email service provider’s accuracy:
2 each from a few popular cable provider email accounts
2 each from a few popular telecom provider email accounts
2 each from those free email account as example Gmail, MSN, AOL, Me, Yahoo, etc.
1 each from a few close friends regardless of their email types
4 corporate or domain name email accounts example name @ joescarservices.com

Save this group and utilize it as your periodic simple way to send out a special test message when you feel your email campaigns are not returning the fruits of your labor.

This test group approach is faster then reviewing each campaign and you can quickly run the deliverability results through your ESP’s tracking reports that are including in most email marketing services.

Email Marketing Customers
The best benefit to you as a client is you can export this same list of 20 email contacts and signup for most any other service provider at any time though the cost free no obligation trial, upload them quickly send out a sample message and see how the opens and actions compares to your current ESP.
 

Coming in December
Why SPAM exists and why it will be around for along time to come.