Email-Marketing How to legalize a bought email list

Email-Marketing works if you have an email contact list

What if you do not have an Opt-In list of email contacts?

I am Logic
Logic is the (EMA) Email Marketing Authority
Meet Logic read about the Logic’s Education
Have you ever considered adding email-marketing to your business, nonprofit or membership organization?

Our article on email-marketing will cover
What email-marketing can do with little effort by you, what benefits are provided by utilizing and email-marketing firm, two ways to legalize a bought email list and still be able to utilize an email-marketing-service and obtain actual measurable email-campaign results, we believe this is helpful.

Email campaigns grow wealth over time
Email-marketing is not a get rich quick solution it is a brand and customer loyalty marketing method that grows any business, nonprofit or membership organization over time.

Email-Marketing article purpose
This article is here and created by the EMA to show you another way to build a legal list of email contacts with very little effort and a little time, next thing you know, you have began adding email messages to your overall marketing plan and your business is growing at a sustainable level.

The EMA has a way
We recognize that many of the businesses that call our support center at Viper Mailer the email deliverability service we operate and ask us how they can use email-marketing for their business, while at the same time they have no or very few email contacts (email addresses) to start with.

Logic’s team generally explains to callers
We generally explain that they the caller, cannot go to one of those mailing list companies buy a list of physical mailing addresses that also include, the phone number and an email address then expect to use the email address portion of that targeted list for contacting potential clients through a respected (ESP) Email Service Provider like Viper Mailer.

Buying a mailing list is not illegal
Buying a physical mailing list that includes the email address and phone number is not illegal at all, in fact these mailing list providers are good at what they do, provide targeted consumer and business lists that are focused on a particular set of parameters like location, type of service or age group, the list of data mining goes on and on, so you basically get it.

Mailing list firms, provide targeted lists as a service, for very little money.

Two legal ways to utilize the email address from a bought mailing list
Let’s get started with our sharing lesson.

The rules to utilize a reliable email message delivery service
All email contacts you gather must have provided three things.
The potential recipients for your email messages must have agreed to receive future offers from you (Opt-In) and the offers must be on topic, on topic means they are going to be receiving what you claimed they would and they are expecting related to your business topic, i.e. you own a hotel in Palm Springs, California and you want to stay in touch because these are prior guests of your hotel. Finally each email you send out must have an automatic Opt-Out single click “Remove me from this email List” button.

References for this article
What is an email-marketing-service? 
Why is buying a list of email contacts illegal? 
Understanding the buying of a Customer List 
Email-Marketing-Services versus sending your messages out though your personal computer 
Building a Winning Email Template and Message 
Building Trust with Recipients 

Bought mailing list extracting the email contacts legally, way one
Our first example is more costly then our examples number two below but it is the easiest way to build a legal list of Opt-In email contacts.

First you buy the physical mailing list, from a mailing list service; the size of the list depends on your budget and your criteria you provided the list company, so they can provide you your targeted mailing list.

Second you need to create a real mailing piece maybe a postcard that you can mail to the list, keeping your content on the postcard light and to the point because you are going to be asking the recipient of the postcard to take an action.

What is most important in your postcard content?
Get to the point with the least amount of words used.
What are you offering?
Where you are offering it?
What is in this for the recipient? (Are you offering them something for free?)
Provide a web site address, they need to go to and take your requested action.

What Logic recommends for the postcard results
Email-marketing is the more cost effective, professional and green friendly way to continually stay in touch with potential customers.
Once you have begun building your list of email contacts you can start utilizing our email-marketing-service to manage your list of contacts and start your email-marketing-campaign for a lot less money.

Web site landing page from you postcard mailing efforts
Be sure your web site has in place; before you begin mailing out the postcards is a signup form that explains to them that they need to fill in their first and last name including their email address; check a box that has verbiage in it explaining that you will be sending them relevant on topic information in the future.

For example: by checking this box you agree to receive a periodic email message so we can keep you in touch with our latest news and information.

Postcard call-to-action results
Realize that each postcard is not going to yield you an email sign up so send more postcards then you are actually wanting for example you might mail 20,000 postcards and only get a few thousand signups for your email campaign but you would now have a few thousand email contacts to begin with a hell of a great start you can grow your list from over time. 

Bought mailing list extracting the email contacts legally, way two
This second way to convert a bought mailing list into a list of Opt-In email contacts for your future marketing campaigns is going to cost you a lot less money then the actual mailing of postcards but you might not be the right person to do this.

You might need to hire a school student to undergo this cold calling approach.

Because each person on the bought mailing list form the mailing list service company comes with a physical phone number you can have a person for minimum wage begin a calling campaign.

How this works is you create a script that the caller needs to follow.

Do not look at this one of those nasty telemarketing campaigns.

Rather take the approach with your caller script that you are offering something for FREE and all the recipient of your call needs to do is to go to a web site and like above fill out the form.
The results to you will be the same as the physical postcard mailing but will cost you less money.

How to benefit from your postal mailing efforts long-term
Once you have had postcard mailing success and these mailed persons from your bought list have signed up to receive future offers from your business via email, you are now going to stop the postcard mailings and concentrate on the email version because it is easier and it is affordable.

Looking at your typical postcard mailing campaign costs
There is the actual buying of the list, the postcard, designing, printing and postage all adding up to around .75 cents x 20,000 mailings your total cost is $15,000.00 dollars or you have called the list of 20,000 phone numbers that is still going to cost you around $8000.00 dollars.

Email-Marketing-Campaign pricing
Once you have the return results for your efforts an estimated 4000 to 8000 Opt-In email addresses you are all set to begin the more affordable email marketing campaign efforts that are going to run you between $49.00 for 6000 email contacts and $89.00 dollars for 12,000 email contacts per month.
See all email-marketing-pricing plans.

Legalizing a bought mailing list is now complete
You are ready to get started offering your informative, educational and bargain offerings via email. Email-marketing is the lowest cost way to stay in continues contact with your potential customers and it is going to grow your business through loyalty and trust.

Here is what Logic, the EMA likes best
Nothing in this marketing approach especially your efforts are going to waste or causing you to spend more money on your marketing campaign.

Mailing out a postcard actually makes your business look even more legitimate then what an email-marketing-campaign already provides.

The postcard mailing also begins your efforts to build on your brand loyalty and customer awareness efforts.

In fact if you make sure that your postcard colors and business name are created in sequence with your email-messages header. (See our educational article “Building a Winning Email Template and Message”)

This tactic is sure to gain even quicker on the trusted and informative email message sender status.

When you are a trusted source
Your recipients are actually waiting to receive messages from your business, only time and great helpful content can build on this asset. (See our educational article, “Building Trust with Recipients” in the references above.)