E-Marketing the art of Proofreading

Email Marketing Tip Proofreading
Email Marketing is with out a doubt one of the most efficient, cost effective additions you can add to your overall company marketing efforts.
However having a fast way to formulate, build, and send a message to your recipients can lead to several issues including misspellings, not taking the time to build a truly valuable message your recipients want to receive from you, bad links to your web site in your message, etc.

Lets start with the first item misspellings.
It is easy to be busy, get in a hurry and overlook those all to important misspelled words and though the recipient will understand what you are trying to convey the credibility of your message just went out the window. Proofing has been simplified and at the end of this tip we will show you how to reduce errors in grammar.

Now lets take a look into your message for value
We talk a lot in the E-Marketing section about call to action and delivering value to your recipients but there is another issue that happens to the best of us. When you build your message it is important to have a true value that the recipient will act on. It can be a how to tip, it can be a customer loyalty offer, it can be a new product release, or a number of other important informative items you want to share with your recipients.

We always say value your recipients time like you value your own. That if you are going to send a message to your important list of valued contacts then be sure the tip or offer is substantial and that it is of interest to your recipients.

When you provide proof reading to your messages with the use of co-workers, associates or anyone else you can employ to help you they should be not only proofreading for spellings. These persons should be verifying the offer, claims, and even the how to tips so you do not make a mistake that you might feel compelled to honor because you need to maintain the trust with your message recipients. This also goes to your credibility and trust you have worked so hard to to gain with your recipients.
At the end of this tip we will share the best practices for successful message proofing.

Finally Testing Links in your Messages
This happens to us all, you have carefully designed a great email marketing message and your offer is a great one. You even proofread your offers and they are really a great bargain, but no one bothered to check the web site links in your message to:
A= be-sure the link is working.
B= if the link is to a page within your web site be sure (the landing page) that the link is going right to where you want your recipients to be taken. This is the page where what you are offering be it a product or additional tips, etc are located on your web site. You have this choice by cutting and pasting the internal page from your web site as opposed to just directing the recipient to the main or home page of your web site.

In email marketing service providers such as ViperMailer.com email marketing services there are easy to deploy tools that are included in your account that when your message is already to go out you can add multiple proofreaders to the message and have these sent to them for a look or to request a mandatory accept, accept with changes, or reject options.
This is important that all businesses or organizations use proofreaders and that the proofreaders are skilled and knowledgeable in the offer and claims.
These proofreaders should also be made aware to look at and to check the spelling, phone number, and the hyperlinks as well.

Keeping your co-workers safe
In some companies you might be the Director of Marketing and you are accountable for the offers and claims on behalf of the organization therefore you need to protect yourself and having several sets of trained eyes review the offer before it goes out is a good stay out of trouble move.

The proofreader accept and reject features provided by email marketing services store these because as the admin for your account you can keep these accepts and rejected as well you can see who has not accepted on the proofreading request and is holding up the massages from going out.
This s only when you click on the request “Proofreaders Authorize or Reject” it is required that marketing gets and approval from say legal, sales, the owner, etc.

Once the message has been proofed by your single or multiple proofreaders, and they each accepted the message, the message will automatically go out unless you have setup a time or day in the future utilizing the email marketing services time and day message sender.

If you would like to give these cool features of Marketing Protection in and electronic age go here and give the ViperMailer.com a free no obligation try. Email Marketing Free Trial