e-Communications for Small Business Part 8

Enjoying the lessons of the last 7 parts were you?
Great because today, about growing your small business through e-Communications, beyond your new web site is going to go over all you should have been doing or you should be doing for your new business with a giant step back and away from the traditional route.

This series of articles discussed a lot of various items (everyone is doing already) yet if you noticed we stayed away from the initial web site. There are plenty of businesses devoted to building your starting web site, that is the easiest part of the efforts you are going to need to apply to prosper friends.

We hope these articles have helped your business grow online. 

You need too be self promoting?

Did you get into the game?

Growing your Small Business Part 8
Today’s article is long but it is, can and will take you and your business to the top of your field, where few are today.

Did you miss Parts 1, 2, 3 or 4? We have them right here to help you get caught up today.
Part 1 Small Business Growth Blogs
Part 2 Small Business Growth Forums
Part 3 Small Business Growth Additional Domain Names
Part 4 Small Business Growth Email Marketing
Part 5 Small Business Growth Social Networks and Forum Posting
Part 6 Small Business Growth Directory Listings
Part 7 Small Business Growth Series Recap

Logic with over 1000 Internet Profiles (big deal)
Logic has been spending way to much time on these postings, links and profiles micro-blogs to local search profiles and can now disclose the best online practices to grow your business.

Recapped about our Small Business Growth series
What Logic never mentioned was the none online approach to your business growth, Cold Calling wait, you are not alone Logic does not like to call potential customers or go to meetings in the community, or away to some strange town to hangout with a bunch of strangers coughing all over you and whatever else.

Logic believes that going to events and meetings out of town when we have Cisco Video Conference calling, is just an excuse to go out of town and escape the reality of running and fighting for your own business.

Where are you now?
With little results, you have invested more time then you are going to get in return from the online popularity building game, this is the facts.

Logic is going to tell it like it is. (Always my friend always)

Business Owners Stop wasting your time online
Most people on the Internet do this for these following reasons in no particular order
It is easy (in appearance) and anyone can do it
It is the perfect career for the lazy (sit behind a desk and type WOW)
It is a place to vent your thoughts and ideas (remember opinions, thoughts and ideas are like assholes we all have one)
It is because you are lonely and seeking recognition, companionship and notoriety
It is because it is FREE
It is a place to be an actor or anything you are not in real life, I am Logic right?

What rarely happens on the Internet?
Exploration
Reading new things at new sites
Learning outside ones comfort zone
People behave the same as in a face to face
Match the number of sells to the number of global traffic (the sells numbers to daily searches are too low)
 
If you built a web site and expect it to perform for your business then, wake up that is a dream you are having.
All of this social mumbo jumbo is a giant business for the provider of it.

The business model only works through member, it is a numbers business and ultimately it is just to sell us all more things, not a real good business model in a time of global savings no more global STUFF consuming.

All your business and web site needs is some SEO and SEM done lightly, because you are going to take the more elite route to business growth success by following Logic.

There are a few best practices for building your customer base and it starts out with little to nothing to do with your online presence and here is why.
A = Word of mouth is the number one sales method there is.
B = Face to Face group meetings and membership groups are number two.
C = Mailing too much targeted persons to get them thinking about your product is the number three.

Logic Authority
Thinking by now that Logic is incorrect?
Remember we all have and are entitled to our opinion, they are after all like assholes!

When Google, Yahoo and Bing want us to advertise, they mail to us, they call us and yes they email us to try another PPC campaign and if you are a reader of this article site, you know how Logic feels about PPC on a medium where the accountability sales to search ratio are to far spread due to in most part, the freeness of the Internet and that it is global.

Business Owners Small and Large read up
“More wealth is created during a down economy then in an up economy”

Here comes the sun (so goes the song)
Apply less effort in terms of hours and dollars, hire a person for 2 weeks to call out, add some code to your existing web site supplied to clients by Viper Mailer and begin to stay in front not the whole Internet but in front of people interested in you and your offerings period.

Hire a person to help you
Logic knows you; if you are like the logical one, then you do not like talking to strangers (cold calling), so listen to this.

Buy a low cost mailing list to cold call from, do Internet searches or simply pick up the local yellow pages and target your potential customers through what you believe are the most likely to need and buy from you.

Hire a person for 2 weeks or more
There are more people unemployed today then since the aftermath of decades following the Great Depression.

We are going to do what Logic and maybe you hate “Cold Calling”, this is why you need to hire a person, they are braver then you and I.

Based on an 8 hour day, 5 days a week for little more then 2 weeks you could begin a way to have contact with nearly 5,000 persons that are interested in what you have to say and what you are offering.

The Sky is the Limit
Keep this effort up beyond the 2 weeks and your list of potential customers can climb to 20,000 even 50 or 100,000 email contacts all feeling special, and all expecting a monthly message from you and your business.

Create a simple skit form on your computer
You are going to be asking for 2 pieces of personal information throughout the entire call, not a difficult task at all.

Caller:
Hello my name is X, X I work at X company.

Caller:
My I have a minute of your time or would you like me to call at a better time?

Caller:
Have you ever herd of us, heard or tried our product or service?

Caller:
I would be privileged to have and add your name and email address to our monthly mailing list.
At the bottom of each monthly message there is a single click to be removed permanently from future messages.

Caller:
Mark or check, the day and time as a record of email SPAM compliance. 

Caller:
Explains this is to be confidential, we would not ever sell or rent your name or email address to anyone.

Caller:
We needed to call and ask for your permission, so that we may add you to our4 personal touch offer because we do not want to waste your time and we especially do not want to send you SPAM, we all get enough of that already right.

Potential Client:
What is the incentive?
What is in it for me?

Caller:
We are going to be offering our email list the best products, services, first looks, private showings, and pricing that the general public will not be seeing or offered until our preferred members see it first. 

Caller:
We are also going to enter your name into our preferred members draw to win a years supply of X, would you like that?

Caller:
This offer is to provide you as an exclusive member of our special club.
The information we provide will put you in the know, on the subject of what (X Company) is offering.

Caller:
Thank you for taking the time for my call we are sure you will enjoy your membership.

What to do with all of these golden email contact opportunities
Now you need to create your offer (hint this is all about education and Informing), create your annual calendar of offers, always send out your messages on the same day of the week, once a month, at or around the exact same time.

Learning requires reading if you want to know more of what Logic the authority on email marketing knows visit the Email Marketing Education Center 

No worry here, a little planning and the auto message scheduler and sender at Viper Mailer will have you looking like the professional you are in no time at all.

Email Marketing Authority
Learn the 6 Steps to Begin Your Email Marketing Campaign Today in less then 5 minutes. 

What did Logic just teach us?
We are taking the Internet and our online destiny into our own hands.

No not really, but we are still going to have the search engines crawl your and our sites (it is FREE) and in fact we are going to automatically feed them in two ways one we will share today, the other you must wait for us to release this is still a confidential matter at Viper Logic creators of Viper Mailer the Authority on Email Marketing.

What you are going to do to keep your web site from becoming stagnate, simply upload the messages into your site on a page you can title to best fit your offerings for example: Our Best Hotel Prices.

Growing your web site popularity one email at a time
The information on your site increases each month and the relevant information is searched by the search bots that are crawling the Internet bringing to you, though gradually, visitors on topic to your current web site.

In the meantime you are building inbound links to your site from the messages you send out, mind you to people who are interested in your offerings.

Growing through referrals
After a period of time passes through sending these informative messages out, building enough trust with your current members email list, it is time in your message, to ask the recipient or members to share your offerings with a friend or co-worker by simply clicking on the forward to a friend at the bottom of each email message. This makes sharing about as easy as you can get it.

New site member sign up auto loader
Remember you have a sign up box and it is connected to your secure and private Viper Mailer account under contact management.

In your message have a, did you just get this message forwarded from a friend?
Would you like to also receive this message each month automatically, like your friend does?

Go ahead click here to visit our site, while you are their, you can sign up for your own free monthly massage from us.
We never sell or rent your personal confidential contact information, not ever and you can be removed anytime from future messages from us with a single click to be removed instantly, located in the bottom of all of our messages.

Growing your own site traffic
You have the traffic of your site already being visited; let’s look at how to grow this traffic.

Each month through your current email list, your members as well as the friends and coworkers they forward it too, not to mention the search bots that are seeing updates each month to your site through your web site landing pages in your messages all will aid you in a natural growth pattern that does not depend on all of those social network hours that bear so little fruit.

Follow Logic
Ready to learn more about focused visitor results, then come on along and join Logic, we bring people that are looking for us, to our site why don’t you?
You can follow Logic by signing up with your email address at the top right hand side of this article site.

What is the risk?
None, while there is nothing wrong with having profiles on the thousands of local, social, video, blogs, directory and forum sites on the Internet in fact if you just do the 7 prior steps that we have been sharing during this series and then come over to our lesson Part 8, going after a targeted customer base here today you are on your way to not just more web site traffic but you are going to begin actually selling your products and services to a much higher traffic to call to action ratio. 

If our approach, that is rare and unique on the Internet today does not work for you, then all you have to do is stop and reverse course by returning to the popularity building methods of the masses.

Your Small Business to do List
Create a call list
Buy a calling list, open the local phone book (order other areas) search online.
Hire a worker
Have them place calls for a few weeks gather in excel names and email addresses.
Sign up for Viper Mailer
FREE Email Marketing sign up and trial
Do not try to send out lists of emails through your personal computer, before you read this: Why do I need to use an Email Marketing Service?
Upload your contacts after you have a thousand or so install sign up box on web site place auto upload contacts code from Viper Mailer
Plan your attack
Design your messages plan them for 12 months out
Create first message and send it once a month