Thursday, May 21, 2009

Domain Name sold for $18000.00

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Close but no cigar
Welcome to the world of owning domain names as investments.

Hi my name is Logic and this story shares a tail of a domain name that sold for good money only the name was not in our portfolio of domain names.

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SteakKnives.com sells for $18000.00

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SteakKnife.com
So close but yet so far away, we have owned SteakKnife.com since 1999 as the singular version of the domain name that sold for 18k this week.

SteakKnives.com was bought originally in 2004
So this is a newer domain name and the age of a domain name weighs in on search engine trust this is when the search engines value site for its domain name as a small part of the overall rating each site ion the Internet receives from all search engines.

A look at search engine traffic for each name
We will share what we do to determine the value of a domain name from within our portfolio. This is the simple way to check the popularity of a domain name using your basic search engine then we will run the two names through our monthly traffic for the search term “Steak Knives” and “Steak Knife”.

Starting with the search engines anyone can do this for free and it is easy just go to your favorite search engine type in the term you want and then look up into the right hand side of the page to see how popular the search term is this is going to share with you how many pages on the Internet have the words in it. 

Search results for Steak Knives returns 248,000 pages found.
Search results for Steak Knife returns 352,000 pages found.

Now we will utilize our keyword tool to see the actual popularity, the number of people actually types these two domain names into their search box across all search engines globally each month.

Research for Steak Knives is reporting less then 10 searches per month.
Research for Steak Knife is reporting less then 10 searches per month.

Let’s look at what this means for the value of each name
Before we dive into values based on domain name popularity we thought enough to look at one of the keywords of each domain name the word “Knives” and “Knife” to see the monthly global searches for each.

Research for Knives is reporting 279,000 searches per month.
Research for Knife is reporting 342,000 searches per month.

Domain Name Values
Looking at the data above these names both would require a fair amount of search engine optimization (SEO) and promotion to bring any true value to the owner of these names.

It is not unusual to sell a domain name to a buyer simply because they want it for their own dream or plan, for example our domain name SteakKnife.com could be developed into a restaurant site or a dining critic site. The possibilities are endless and in fact you can see from our basic research that SteakKnife.com is a more popular domain name then the SteakKnives.com domain name that sold this week.

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