Domain Name Leasing? Is it time for this.

Domain Name Leasing
Are we all ready to begin leasing a Domain Name as a viable option to buying the domain name out right?
Or worse creating a domain name that is going to cost you a fortune to promote because it has no meaning to what the web site, blog, or social network is about?

Looking back in time would be the way Logic looks into the world of leasing a similar type of customer gateway product, that works just like a Domain Name, but was really much more popular before the Internet came along.

Toll Free phone numbers were early .com Domain Names
It was those 800 toll free telephone numbers. Today of course even the toll free numbers have other beginnings just like domain names have other extensions besides the .com ending. Toll Free number beginnings while they work just as well as 800 numbers those 888, 877, and 866 toll free numbers. The 800 beginning would be the TLD Top Level Domain of phone numbers.
Now of course the 800 number if it is used to spell something is far easier to have people remember them.
Example:
1-888-GO-DEPOT which is for Office Depot. They might own the name but Logic would lay you odds that someone bought the 800-GO-DEPOT and wanted to lease it to them. Leasing good rememberable 800 numbers is a common practice.
That was more so before the Internet and even long after that until these company web sites became user friendly and when customers began to trust using their credit cards over the Internet.

Times Change
Today of course Toll Free phone numbers do not play the roll they did with the Internet taking over as well even today a mass amount of customers use phone over Internet connections making free phone calls.

What will become of Domain Names
We at Viper Logic and the web site we have for holding our future requirements for domain names ViperNames.com do not believe that domain names will loose their value in relationship to their predecessors the toll free phone number.
So lets get into Domain Name Leasing and look at the pros and cons of leasing. There is a lot to discuss here and Logic is just hoping that others who read this story will have some thoughts on the leasing subject.

We searched high and low for leasing agents
In an indepth search of the Internet looking for companies that offer to be the lease operator and in fact we found several domain name leasing companies where you can list your domian. People looking to lease one of the names on these service web sites can inquire to begin the process. The leasing domain name business is really pretty new and most people just buy the names they want from the owner.

There are a lot of concerns about being the one leasing the domain name, as well there is equally concerning issues about being the domain name owner that wil be leasing the name out.

Lets take a look at being the one that is leasing the domain name first.
Ok lets say that Logic wants to lease the name EmailMarketing.com and it is available to us, or the owner agreed to lease the name to us. Now there is clearly going to be a lot of contract work to protect both sides in these deals. So lets go over some of the things Logic needs to be concerned with as the one leasing the name.
What to know as the one leasing a domain name
There is of course the obvious things like price and how long Logic can lease the name for.
There are other things to be watching out for like not allowing the owner to place any content on the domain name, or to sale the name to another owner during the contract.
Is the lease going to have an option to buy the name at the end of the lease or is the lease going to end and leave all of your efforts high and dry. Lets say you leased the name for 5 years and now everyone knows to type in EmailMarketing.com to get to your site. What do you do? You really need to think these types of things out.
Next you need to be sure that the domain name owner has at least paid up the annual renewal fee for the domian name through the contract ending date to prevent the possibility that the owner forgets to pay this fee each year and the name gets dropped and is lost to a new owner.
You are going to end up trapped with this domain name owner, but in business it is normal to have reliance partners and if you go this route then be sure to keep and open relationship.

What to know as the domian name owner and name leasing
Ok there is more for the owner of the domain name to be concerned about then the one leasing the name.
The first thing that comes to mind and this is a real important topic to be sure the the company leasing your name does not destroy the domain names reputation.
It is the content of the web site and what type of company is leasing the name, and what they are going to use the name for.
This is an area where lets say you have owned the domain name EmailMarketing.com not using it for any web sites. This means that the domain name is clean, having no history of being a spammer domain (a spammer domian name is when the name is used in conjunction with sending large amounts of emails that were unsolicited) or the site was loaded with hundreds of links or advertisements that search engines may frown on.
The search engines could have the domain name black listed, and yes you can reverse these decisions but you have to work at getting this done and it is going to take some amount of time.
So the last thing you are going to want to have happen to your clean profiled domain name is to have it destroyed by its being used for ill gotten gains type of web sites.

Good news for both sides
These relationships can be great for a company that wants to be at the top of their category when a person does a search for these keyword domain names, and if you own a great domain name but you do not have time to build it yourself into something useful and profitable then this can be a true win win relationship.

Domain Name Note:
Unlike those 800 toll free phone numbers where you could have bought say 800-GO-DEPOT legally because it the phone number is just that a bunch of numbers. With Domain Names it is a lot different because you cannot legally buy a name that is the brand of a company like OfficeDepot.com because they more then likely have the rights to take the name away from you.