Domain Names Keywords can you brand them?

Building a brand name with a domain name
It really does matter early in starting a company which domain name type you use because the choice to select a domain name that is a company name instead of a keyword as a company name is very important to the long-term outcome of the company in our opinion. we are talking about a name like PizzaHut.com versus Pizza.com.

When anyone sets out to build a company it is very important to think-out the domain name along with all aspects of starting any business because you and your company are going to be remembered by your name for the most part.

What we are writing in this article today is about how a small company like Viper Logic brands itself to existing and new clients and how we have been doing this for the last 15 years so we are going to share our strategy in selecting a domain name for the company and then for each product allowing us to still retain our basic name which we are known by our clients as Viper today. Our mascots name is Logic and our viewers have began to recognize Logic as the corporate mascot (avatar) for Viper Logic.

In our case for right or for wrong that is what we are to our clients, friends and family and when we did this we were pretty much going to stay with it because the re-branding of any company is especially hard no matter what size the company is so when you are very small like Viper Logic is it is nearly impossible.

Here is how we have managed to hold all of what we are doing together under a single company with a few types of products and services is that we put each product we build and its branding logo with a brief description onto our web site Viper Solutions here Software Developers and Engineering and within this site there are products and services from beach weather to email marketing all the way into domain name educational tools.

This web site Viper Solutions is where visitors that are just out looking around can see what we have built as well as what we are building so the site when you arrive at it offers four pages being the usual “Contact Us”, About Us, “Products” and “Projects” as well as a link to each of these products and projects including our main company site Viper Logic here Software engineering firms

Keyword versus a Branding Domain Name
Within our portfolio web site Viper Solutions one offering is a web site hosting company and it provides from self serve web site hosting and domain name sells to managed web site hosting and for this company product we offer two names for the site. One is the hosting branded name Viper Gate and the keyword domain name applied to this site as a second name using the technical term 301 redirect meaning which ever domain name you type into your favorite search engine you will find us as Viper Gate here Managed Web Site Hosting and under Manged Web Site Hosting here Managed Hosting by Viper Gate.

Building a brand around a a keyword domain name
This is where we really get into a difficult situation because how do you promote to people that if we were not Viper Gate but rather we were Managed Web Site Hosting a company. A good example is answering the telephone as “Good Morning and Thank You for Calling Managed Web Site Hosting because yes we would be named exactly what we offer as our service name which is Managed Web Site Hosting however the human is better to understand the name of a company and not the service you are offering.

Here is a great example and the purpose for this article today as we dive into the actual value of a single word domain name and the word is Pizza and Pizza.com and we are Pizza Hut (a registered name trademark under Pizza hut, Inc. and Viper Logic is in no way affiliated with this brand or its related trademark) a name and brand that spends millions of dollars on each year promoting the Pizza Hut name so do they really want to be advertising Pizza.com where a person looking for pizza goes onto their favorite search engine and types in the search box pizza?

We most certainly would think not they are Pizza Hut and they are known as PizzaHut.com and even when a person goes to the search box on the search engine instead of the address bar of their browser the very branded name Pizza Hut will get them the result they want, which is at the top of the (SERP) Search Engine Results Page and by the way the search engines currently do take a search for Pizza Hut to the SERP for Pizza Hut as well as the SERP for Pizza also return Pizza Hut as the number one spot as well.

So what is the value of a single generic keyword domain name in this case it is “0” dollars and “0” cents because for Pizza Hut to own Pizza.com makes no sense. LOL.

What is a single nondescriptive domain name worth
Hype might be at hand here in almost every case of utilizing a domain name to build on a brand because even with cars.com we think here at Viper Logic about these single word as keyword domain names and about when I want to look for example at a car I generally know that the car I want to look at, and would never type this word cars into a search engine because it is to vague and nondescriptive. I would type in Dodge Viper of course. LOL

When a single word domain name makes sense to Logic
We are Viper Logic and we operate a couple of Viper named web sites that do really well for us and these are Viper Gate as ViperGate.com, Viper Names as ViperNames.com and Viper Mailer as ViperMailer.com these are branded domain names for our products but we would love to own the domain name Viper.com however it is owned by a company not far from our operations Center in the heart of Palm Springs, California and that is the Viper Automotive Alarm Company and even though we wish we had the name, it is part convenience and part proud parent ego and not requirement because we believe and our technical research shows it would have little to no effect on our future sales volume.

We do own a few thousand domain names in our portfolio which are descriptive, locational, product or service orientated and you are welcome to see what we think are good targeted domain names here Domain Name Portfolio by Viper Names.