Creators of the Domain Name Cluster defined

Definition of a Domain Name Cluster
The following topic is a very heavy topic on a discovery made by the Viper Logic Corporation.
We are utilizing the Logic Talk blog to publish our creation, research and status of the project under the domain name investments section.

The project has been in the research and proving phase since 2000. It was shortly after the launch of our Palm Springs Weather web site that we began buying domain names for other California locations under the title of weather.

The current status is that Domain Name Clusters is on its way to be a theory. and we are applying the identification and experimental investigation to the project at Viper Logic.

It is the goal of Viper Logic through project CaliforniaWeatherAuthority.com to verify our findings and convert the project into an identified fact. Then we will call the product scientifically proven.

Cluster is Clus-ter, Clustered Clus-tered, Clustering Clus-ter-ing, Clusters Clus-ters are a verb. As defined by the American Heritage Dictionary.
A group of the similar elements gathered or occurring closely together, a bunch.
Domain Name is a noun. As defined by the American Heritage Dictionary.
A series of alphanumeric strings separated by periods such as www.YoYoFish.com, that is an address of a computer network connection as well it is to identify the owner of the address.

Domain Name Cluster defined
Our research is into domain names for the world wide web addresses.
When domain names are applied into groups of domain names with the same keywording combinations and applied to the Internet as a cluster is combined with domain names, then together creates a Domain Name Cluster.

How this research got its start
Begining into the domain name acquisition world in 1993 Viper Logic a few years later in 1996/97 began to realize keyword domain names were important to search engine algorithm based on the way search bots, spiders crawled around via the world wide web searching for and information obstracting the information and delivering the requested information to the requester. We also realized how a human goes about finding information utilizing naturally these keyword principles in a similarly equal way that search engines find information.

What is a keyword domain name?
A keyword domain name is a name that is popular with a requesters natural way of typing. Like you are searching for a car so you can type car.com into your address bar, our type “car” or into your favorite search engines “search” box. The return results are going to bring for car.com a single web site, and if you typed car into your browser will bring every web site with the word car mentioned on any web site around the globe.

Example:
You are a mid to large sized corporation and do a search on the Internet for a company that offers managed website hosting and this searcher typed this request into their favorite search engine “Managed Website Hosting” and the searcher arrives at a page offering all kinds of companies that provide managed website hosting. The company at the top of the returned results page to the requester is ViperGate.com a managed website hosting company.

How a keyword works in search engines
How did the company with the domain name ViperGate.com come to the top of the requesters search for managed website hosting? Simple ViperGate has a second domain name redirected to ViperGate.com, and that name is a keyword domain name as keywords were defined in the last paragraph.

Domain Name Clusters are keyword driven
We have on this blog discussed under the menu section titled: Domain Name Investments where we lightly discuss our California Weather Authority project and applying a domain name cluster to that project. We are going to use an auto parts and repair center service company with locations in all western states to describe our research and findings.

How does a Domain Name Cluster work
We will explain domain name clustering and apply it to this research project using a fictitious company named St. Pauls Auto Repair Centers and show how a cluster of domain names can be applied to any company, service, or project that can be thought of.

Lets look at the whole name of the auto repair company. StPaulsAutoRepairCenters.com is the companies web site address. The company sells auto parts and has a service center to do repairs to cars and trucks at each location.

Side Note about the domain name
You can see that the the name is not going to work in the marketing of St. Pauls so they really can use a cluster to solve their marketing on the Internet and they will need and easier to remember domain name for their radio, TV and print advertising campaigns, but that is a subject for another sharing lesson in the future.
To learn more about selecting a domain name that will work for today and the future please visit our domain name buyers guide Domain Name Buyers Guide

Building a Domain Name Cluster
St. Pauls has 450 auto repair centers in the Western United States and there is a lot of competition as in any business of course. especially on the Internet
We are going to build St. Pauls a domain name cluster targeting the elements that are defined by the nature of their business as well as the locations.
The name of the business will not be used or involved in this search engine result and marketing tool building example.
St. Pauls is in the auto parts and auto repair business and located in 450 different cities.

So lets use a few of their locations for our example. We will select Fullerton, Irvine and Mesa and build them a search that works.
FullertonAutoParts.com and FullertonAutoRepair.com
IrvineAutoParts.com and IrvineAutoRepair.com
MesaAutoparts.com and MesaAutoRepair.com

But the domain names I want are not available
Now it could be that a few of the domain names that we want for 450 locations requiring 900 domain names are taken and you have a few choices.
You can reverse a few (as we had to do for some of our California weather project) for example lets say that MesaAutoRepair.com is taken (and to have a cluster no matter the effort or the cost these must be the extension .com TLD (Top Level Domains).
You can search who has the name here Domain Name who is look up see if they are using the name contact them and make them and offer.

Who can help us buy a Domain Name that is already taken
To make and offer you can hire a non involved or not emotionally involved domain name broker to handle the aquasition of the name or names you are going to want.
Yes we offer this service here Domain Name Brokers

What did St. Pauls Auto Centers Buy
They bought all nouns, they bought all keywords, they bought the locations for local searching ease, they bought what they are in the business of providing and they bought what their business does.

Think about this:
I live in Mesa Arizona and I work on my own cars when they need it, but before I am going to drive all over town spending my time and wasting a lot of 4 to 5.00 dollar a gallon gas.
I am going to look on the Internet for not “auto parts” but “auto parts in mesa” and your St. Paul’s web site for the Mesa Arizona location is going to be there for the mechanic to select from.
Depending on the advancements and features of your web site the mechanic is either going to call to see if you are open, and have the part, or he or she is going to check online for the part in stock and possibly if you offer it buy the part online and have it shipped to him or her.
This depends on the mechanics level of trust with the Internet.

Lets take a look at MesaAutoParts.com and notice you are going to have bought two domain names, but you will be building only one web site for each.
One domain name is going to be the primary domain name and the other is a redirect to the other.
There is a lot more to this and it gets into the SEO/SEM (Search Engine Optimization and Marketing) portion of your project so you can rest assured and we hope that you confirm that your web master or web site building partner is certified in SEO/SEM.

Actually there is a second option that could apply to this because St Paul’s is an auto part store and auto repair center so they could depending on budget or after running the redirected domain to a single web site for a while determine how the resource is monitizing for St. Paul’s Auto Centers and build out the other 450 locations web sites.

Applying the domain names to web sites
Now St. Paul has over 900 domain names and you might say wow they have a web site for their whole company and now they have to build 450 more web sites.
The answer is no they do not. It not only would cost a fortune it would take a lifetime to complete this project.

Build a sample amount of test sites
In another approach St. Paul’s could try this project out on say 25 or 50 locations and see what the out come looks like then move forward.

What St. Pauls is going to do is build a master template with some variations and a basic text or on page content theme of wording pertaining to their business. Next what each web site will need:
Wording content that pertains to that operations location like a front-page introduction “Welcome to Mesa Auto Repair”
A local map on a page of the site.
Driving directions and the locations physical address.
Each site will need a per page SEO/SEM to assure your found first in a search return results.
Each site should link back to the main web site StPaulsAutoRepairCenters.com and StPaulsAutoRepairCenters.com should have a state, county, and city location navigation system for ease of location.
And there is a lot more that can be done to insure your locations are seen by the search engines as the local source for the person looking for auto repair and auto parts.

Search Engines and Domain Name Clusters
Now that you have bought a ton of on topic keyword domain names and you are building what looks like the worlds largest web site portfolio on the planet please relax as we are going to explain what the Domain Name Cluster is going to do for your business and using keywords what value you have built if you are bought out and the name of your business changes.
We picked the keyowrds for your product or service not the name of your company. The new owners wiill be able to use your domain name cluster with their name on the business because your name is not in it.
A few wording changes to each web site where the name is listed and the new owners are off and running utilizing the domain name cluster.

See a working Domain Name Cluster at work
Go to your favorite search engine and type in Newport Beach Weather and we are in the top of the page number two today. The best part of utilizing a domain name cluster is that you do not need to pay for any online advertising because you are already going to be highly exposed.

There is more to this type of undertaking but you can see what we have discovered and you and your chain of buisnesses will be postioned for the coming world of local search as it gets refined.
This Newport Beach Weather web site is part of the California Weather Authority web site cluster and you can visit it here California Weather Authority remember the content on these sites is a work in progress.
For a copy of our full report on the California Weather Authority project please contact us here at Viper Logic Advanced Technology Engineering Company

Web Site page Content Note
There is no replacement for having dynamic content relevant to your business on your web site and if written correctly and written on the topic of your business will only help improve your overall top of the search engine return results.

Domain Name redirect rule
It is advised that you never redirect more then one single domain name to your web sites for a total of never more then two domains to a single web site.

Search Engines will not look upon you in a friendly way if you do this. The second domain name needs to be a 301 redirect, but your web master or web site developers will know what a 310 redirect is.

Thank you for reading our domain name clustering creation and we will have more on the subject in the coming weeks and months because this is a work in process project head for the theory status.