Ways to Sell a Domain Name Part 2
The second of three ways to sell a domain name
If you missed Part One or would like to review the easiest way to sell a domain name here it is Ways to Sell a Domain Name Part 1. We consider Part 1 as being closer to flipping a name rather then having any passion for domain names and that is why generally at least as far as the mass amount of domain names sells go you settle for less money but you have also applied less efforts beyond writing a check anyways.
Part 2 is also the second easiest way to sell a domain name
We have certainly learned a lot over the years about domain names in this Part 2 we are going to share how to create the vision of the domain name perhaps the same vision you had when you thought up the name or when you grabbed it from a dropped domain name service.
What we will share in this article is creating and adding a logo, creating a simple site and adding content for the name that explains what the name is meant to represent on the Internet and this is going to be a little more work but still relatively simple yet very effective towards getting you more money for your names. Lets get started with a logo representing the brand of your domain name.
Creating a logo for a domain name
Ok to start we will need a domain name to use and since we have so many names we have randomly selected “OrangeCountySurfing.com” a three word domain name that is descriptive. It is a county in California named Orange County and it describes Surfing in that county so we have a lot of choices for the out come of this logo like a surfboard and orange an outline of the county so how about an orange avatar with arms and legs riding a surfboard on a wave ok we can go with this concept.
Realize that yours will need to be as creative so you see this was as easy as the drop of a hat but you should not spend more then about 100.00 dollars on your logo unless of course you happen to be a graphic designer then only your time is what it cost what ever your hourly personal value is we will need to be sure we get this back in the end when you sell this packaged concept.
Creating a site
Now a days you have choices as to what format your site is going to be and in fact when Logic writes we no longer refer to a web site unless it is one because there are other forms of sites today and some are free. You can choose to build a blog, forum, social network or a photo share site as well as the original web site.
So select the format you are going to build your name up on and research finding the software that is very available using your favorite search engine and typing in the keywords like “forum software” or “blog software” or just pay a web master to build you a 3 page web site of course after you have written the content that we are going to discuss next but be sure your site has three tabs one for the Home Page, one for the About Us or About Orange County Surfing Page and finally a Contact Us Page.
Be sure to remember that you are going to need to hire a site hosting company that will provide you with web site statistics so you can monitor and record your site traffic, then be sure the host provider allows you to also set up 3 to 5 email addresses for the domain name in our case Sales@, Info@, etc. because this displays strength compared to having a free email address no one takes a gmail or msn account serious we usually delete them as consumers and you are no longer a consumer you are a business person.
Creating your site theme and content
Page 1
Now is where you need to put on your sales person hat and begin to write what the site could become remember this is going to be a three page web site in the case of Orange County Surfing so we are going to write about 1200 to 2000 words of site content describing surfing in Orange County and describing each Orange County Beach even adding photos of these beaches with surfing shots for just this Home Page 1. Add an advertise here 125x125 pixel box or two on the main page that is graphic and says Advertise Here or something that conveys like that with a click link that will send a form that opens to your .
Page 2
We are going to have an About Orange County Surfing Page this is where you are gong to write about your vision for the site like having live surf reports, weather, surfing discussion maybe even a photo sharing etc. You can see that the sky is the limit when it comes to sharing your ideas because you are pushing the reader to what to buy this site and make these written thoughts of your into reality so write and easy to envision fun project growth plan not a business plan but remember to show how you see adding ways to monetize the site like display advertising even membership to your surf reports or surfers hook up network whatever you can imagine.
Page 3
This is your Contact Us Page so be sure your using your new email address for this page and one important note create a form with the usual name phone email address and a box that allows the person to write what they are inquiring about as well make all fields be fill in mandatory to reduce spamming your email inbox.
How to market your site
When you or the webmaster build your site be sure the important keywords are in the sites software code for Title, Keywords and Description and these would be the words that best describe your site and its purpose so that a potential buyer can locate your site with easy.
In our case Orange County Surfing the keywords are not only in the domain name OrangeCountySurfing.com but the site code would look like this Title: Orange County Surfing, Keywords, orange county, orange county surfing, orange county beaches, Description Surfing Conditions for Orange County Beaches featuring surfing condition forecasts at Orange County Beaches.
Now we need to get your site some energy and you need to promote your site anywhere and everywhere you can like forums, local newspapers and anything you can think up plus you might consider buying some high profile blog posts or advertising spaces on other sites that are about your subject matter so long as those sites are not competing directly with yours. Stay clear of the easy to do poor returns experienced on those search engine (PPC) Pay Per Click sites in our opinion especially when your site is not making any money.
There is under our Category Domain Name Investing a lot of how to promote your site tips so go there to look around read and learn because I do not want to write all of this again here.
Now as well you can return like in Part 1 to the domain name auction houses for offering your now envisioned create visual site because it is easier to see what you think the domain name can be and you can ask for more money now because the domain name is receiving traffic where as in Part 1 the domain name was just a name with no traffic values.