Social Network E-mail Marketing Services
Have to been reading all about e-mail marketing?
Lately many in the media are talking up e-mail marketing
The new all the rage thing about what e-mail marketing can do for your business, nonprofit or membership group through the inclusion of social media connections has been the new way to connect with more customers then the traditional way which was to collect email addresses from customers potential or prior and members then usually one time a month stay in touch via an email offer.
My name is Logic
The E-mail Marketing Authority has some thoughts on this tactic
While there is truth in the consumer efforts applied to these free social network sites and that mostly people like to use them to share with quote and I mean quote FRIENDS, the reasons that a person connects with these friends can run the gamut of what that are on a social network for, from their age, sex to interests in a movie to a can of cola maybe even dating it leaves me thinking this thought.
So you are in the automobile muffler repair business in Middlesex, New Jersey a county along the eastern seaboard and you have friends in your social network profile from where you were born in say Los Angeles, California as well as friends from the nearby state of New York and you want to share on your profile your great muffler repair offers, sound great to you as the owner but for the bulk of your post readers you might be befriended or whatever.
There is a really large indifference between potential and active customers and friends form a social network sites
Let’s compare a nightclub outing to a social networking profile
I do not know about you, but as a computer software developer and engineering company the last thing I want to do when I am on my me time in a bar lounge or nightclub is to be discussing computer software issues that another customer of that club or even a friend is having, and no where in the world does this way of me time (off work) hold true then for the social networking world, a world where the typical consumer spends their me time sharing pictures from their trips or pictures of their children and discussing the latest Hollywood block buster or a clothing designer or even their favorite APP or music download.
They are supposed to be your friends and these people are not there logged in, say in Los Angeles wanting to read a post that was an e-mail marketing campaign offer that you sent out today to your list of muffler repair e-mail contacts from your Middlesex New Jersey Muffler Repair business. This is not to mention that this sharing your e-mail marketing messages on a social network is going to make you any money or bring to you any business, what more then likely is going to take place is these people who might even tolerate this type of useless information one time will eventually remove you as there contact on the social network.
All of the above social network e-mail marketing message sharing is assuming that people (your contacts, friends or followers) on a social network actually read anything that is from contacts such as the profile of a Middlesex, New Jersey Muffler Repair shop in the first place.
How the E-mail Marketing Authority see things
Logic sees a cleaner way to apply social networking contacts in a way that will work for your email marketing campaign without causing you any friendship pains.
Logic provides e-mail marketing as smooth as slicing pie
We want you to Create. Share. Grow. with ease
As the CEO of Viper Mailer an e-mail marketing company that serves up a great fully supported do it yourself email campaign management service I want you to be successful and yes I also want you to grow your list of contacts because the more contacts you have in your account, the more sales and the more our monthly service makes, that makes sense right, but we want our clients to grow through results and not through what might turn out to be a useless effort to grow your quality over your quantity of e-mail message recipients.
3 Steps to success
Create means create an email message
Share means send the message to as many potential customers as possible
Grow means we want what you want, we want you to grow your business through e-mail marketing
Why am I against this social networking profile stuff
Actually I am not, what we feel and recommend to our clients is that they ask in a post on their social networking profiles that these people click on the link you provide in your updates or posts that takes these friends with an interest in receiving your valuable say every other week or once monthly e-mail messages to your signup box on your website, blog, or forum where they are asked to fill in their first and last name and e-mail address and maybe a few other details you want to know about these contacts that you might not already be aware of like their general age, sex or city (keep your personal questions like age and things light) and from there you are reducing the continuous postings of your e-mail messages onto your social network profiles that are sure to loose you your online friends, fans or followers.