Part 4 Internet Domain Names, Launch to Riches?
Domain Names as an Industry
Like any industry that has been around for a lot of years, time allows that industry to create advancements and features.
No where, not in any industry before the Computer Software, Hardware and Internet has an industry moved at such a fast speed. Anyone with a computer and an Internet connection can be free (remember time is money) to develop a new computer software, hardware, web site, or a blog.
A person can do this from anywhere in the world even Viper Logic does it today from Palm Springs, California, where prior to the Internet we were located in the Tech Coast (Irvine Spectrum) or others would have had to be located in the Silicon Valley for example.
Junk in Junk out
The buying of domain names has been around long enough with buyers at all levels. There are a lot of buyers even company’s that own anywhere from the one name to a few domain names and at last to those like Viper Logic at ViperNames.com that own a lot of names and then there are those that own even more then that.
What to do with domain names
Here is what owners of domain names can choose to do with their domain names:
We call this diversifying your investment to maximize your ROI (Return On Investment).
A Currently not in use. (Domain names bought for future use or that contain keywords like “Email Marketing Authority” in one our cases.
B They can be parked. (This is a simple quick way to put a basic page of little to no information on them, however the parked pages do have advertisements on them like those shared revenue advertisements from Yahoo, Google and the MSN Live search engines.) This allows you to receive some monthly revenue though to be honest if you do not do some homework and research to buy a good domain name then you might make enough to pay the $9.95 annual renewal fee.
C If the name is a keyword domain name you can lease it or them to someone that wants to apply it or them to a product like this.
Example: We are ViperMailer.com and email marketing services company, and you are the owner of emailmarketing.com.
You could hold onto your name and do a 301 redirect (web masters know how to apply this for your names) and ViperMailer.com or you could develop the site into a web site with the correct wording on email marketing with a single link directly to ViperMailer.com. Why would ViperMailer.ocm be willing to pay you for this? Answer is the page or pages you and ViperMailer.com create on the topic of email marketing would get your keywords for email marketing to the top of all of the search engines at a fixed monthly price and not a PPC (Pay Per Click) campaign.
D You can list your name without building anything for it for the Internet on those domain name seller sites and sale it for more then you paid for it.
Domain Name Consolidation
The individual owners of extra domain names (speculators) might be experiencing a consolidation.
In the domain name world the names are becoming an important and strategic part of gaining market share for the product or services that you and your company offer.
If you happen to be or have began buying domain names here Buying Domain Names then (and this happens to us a lot) you can put together a deal to sell these names to others that are climbing the Internet each day in search of keyword domain names and they will find you if you have one they desire.
We also through or domain name portfolio web site ViperNames.com search and buy statigic domain names all of the time.
Logic likes to share with friends and clients
Thank you for reading our four part mini series on the domain name world becoming and industry and tips and techniques for building a business around domain names.
Your friend, Logic.