Online Profiles
Do you have an Internet profile?
Logic welcomes you, we do need to ask you a few questions, and then we will explain how today’s online profiles apply to you.
Here are the questions:
Do you own a business?
If your answer is yes read on, if not have a great week.
Social Networking is for consumers
Think about it, these online profile sites are free to all, after all they count on you to share pictures invite friends, share recipes, find a date, build a fantasy profile of who a consumer pretends to be, because perhaps they feel their personal lives are boring or that they do not have a life of their own, tell secrets to your followers.
Many consumer businesses utilize social networking
The short answer is the kicker here, with some social network sites having over a half a million and growing free members big business from tacos for consumers to entertainment industry leaders they all, or someone they hire shares their information to their list of friends, followers etc.
Online popularity, popularity already existed
What you need to understand as a business owner is what we already know at Viper Logic these businesses, athletes, entertainers and what have you were already popular already searchable through the Internet and are searched out on these public online profile sites, so they really did not need these avenues they just jumped on the band wagon to be a part of any exposure that the consumer might utilize to find them.
Search Engine fact
There are three search engines of importance today.
We suspect their will be other more advanced, focused providing a more targeted return result in the future.
Search Engine Results Tip
Tip: The best search engine is the one that brings your business customers not traffic, look into that.
Micro-search is it bad for your business?
What your business does not need are micro-search-engines.
A micro search engine is one that is a social network, online profile, forum or the likes known to us as brand diluters or gate keepers, that can and do misdirect potential customers away through click hoops.
Explanation of our findings
Business, public or online profiles were thought to be great however as advertisement placements became more intelligent and targeted, the result turned bad for any business with a profile.
Let’s share an example and say you are an “Email-Marketing Service Provider”
You begin by opening an account on any social network type of site.
When you built your business profile you shared what type of business you operate, through the wording you utilized such as Viper Mailer an email-marketing.
What the intelligent advertisement placement software algorithm within the social network site is able to do is, match the placement of the advertisements from their advertisers to the content of any profile that discusses email marketing or even online marketing.
This intelligent advertisement placement more then likely destroys your business building efforts, hindered your ability to grow your brand and sales with your current, invited and sharing friends or potential customers.
Your very efforts might lead the customers you have, to explore their options since these advertisements are located right inside of your content and online business profile.
Your efforts are the social networks profits
Reminder of content ownership and privacy
If you have a profile on any other sites other then your own that content and the advertisements and other commentary that is placed on your profile is the sole property of the social network type of site owners.
While consumers may not mind advertisments, as a business owner we are certain you do mind a lot, we have a solution to help you coming up below.
Online business profiles for the masses
If you are a business owner and thought you are going to become popular through social networking we need to have you think again after reading the above paragraph.
Consumers make businesses money
Without consumers these services could not exist, this is fine consumers are required in our society and they have plenty of time to spend building online profiles to held the profile site owners grow their audience, popularity and advertising dollars, have a movie made about their companies, then go public and make the big money all thanks 100% of the consumer.
The above paragraph applies to Viper Logic’s email deliverability product an email-marketing service Viper Mailer for businesses, nonprofit and membership groups to stay connected with their targeted customers, future customers and to grow their business through email campaign communications.
A way of American life
Nothing wrong with this American way of thinking, we mean look at the entertainment industry they need consumers also to make box office record breaking sales, this is all fine if you are a consumer. We are here to share with business owners, share how we retain our online awareness, growth and reputation all through controlling the messages we convey.
Reviving the Internet
With a real lack of technology being brought out from the giant players and a society addicted to instantaneous gratification, many small technology companies simply create a new (APP) application for a computer, smart phone net book or readers pad and call that technology and call that a business.
Like an entertainer today these overnight technology businesses are mostly going to be one hit wonders.
Lack of innovation is slowing and possibly killing the Internets future.
Business owner of operator question
Do you currently have profiles on social networks, forums, photo/video share sites or perhaps a micro blogging site?
If you do have one or all of these, read on.
No online profile yet?
This means your business is going to be more popular online faster, though any business with profiles already can correct the condition and move forward in control of their online presence.
It is never too late to correctly move a business forward through controlled Focus
If you do not yet have your business presented on a public profile site you are going to love this SEO/SEM (search engine optimization / search engine marketing) public relations article even more.
Logic removed all traces of online profiles in February
After abandoning these online profile locations on the Internet in 2009 we took the process a step further in the beginning of 2010.
Getting off the grid, sort of
Before you think we have lost it read on, because here you might be amazed of our findings about our own company profiles on sites like Tagged, MyBlogLog, Facebook, MySpace, Twitter, LinkedIn, Connect, Merchant Circle, Yelp and nearly 1000 other online profile locations since 2006.
Logic was a medium active online profile member
Many of the nearly 1000 public profiles we maintained were just simply basic profile information tags and links to our top online website service products, however some we were far more active on with page views reaching highs of over 38,000 for several of our profiles sharing with digital friends, members, followers, profile views and click through to our website, you name it we were getting the traffic.
Viper Logic pulled the public profile plug
We called an end to the online profiles after over 4 years of moderate efforts.
Facts about Viper Logic’s article
Please realize Viper Logic is an over 17 year Advanced Technology Engineering business that has been promoting our business online since 2 years after beginning the business, so we have a reasonable grasp of how the Internet works though we are software engineering experts by trade.
Before you think we lost our final marble, you might want to read more
Online public profile distractions and brand diluting
Focus and Passion are what we share with anyone who will listen, if you are distracted with Text, IM, Beeps, Busses, Rings and Chirps then you are heading into a world of mediocre in your business, job , relationship and personal self worth.
Good is not being so connected
So we all read how connected the younger generations are, not really did you know that even though the younger generation as we all do today have ways to be connected 24/7 - 365 they are unconnected more then the older generation, they simply turn it off, do not reply. The information about being connected all of the time comes from promotion of these services, it works though older adults are more likely to reply answer and be connected so these promotions we label as product and service pushing hype works it just captured an older generation who thought that they could be young by being connected 24/7 - 365.
Viper Logic analytics
We discovered that most of the cell phone, text messaging, Sexting, IM and Micro Blog, Charge Card Purchase Sharing, Status Updating, Location Updating, all meaningless updates that are actually more of a feeling of importance, nervousness and impulse control urges, especially when you see or hear what people are discussing, small time meaningless nonsense, i.e. public importance display syndrome at its finest.
Viper Logic controls their information
We replaced and now continue to add sites that are in our control, our public image, be it small and not a world wide popular phenomena, we realized that we want to control our online world 100%.
Control your content, control your business growth
We wanted what was said and what we shared was what we wanted others to know as well we needed many ways for interactive customer advice, replies, and involvement.
Gaining from your online content control
We wanted those who are not our clients to be able to read and see what others were saying about us, our products and our service and support, regardless of the good and the bad that clients might say about all things Viper we wanted the controls of where the information about us were found and we came up with a way for us to this and now we realize any business can do what it is we did to take the controls of our online presence.
We changed our online profile path
Now is the time to share what it is we did.
Why we did what we did.
What getting “Focused” did for us and can and will do for any business as well.
The information we are sharing is not for a little happy go lucky single retail shop located in any town USA.
If you are a good is good enough business owner or operator fine you can stop reading sign up for our email marketing service Viper Mailer, utilize this service and you will spend a lot less time on all of those social profiles and finally Focus on making more money right now, today.
Businesses that what to dominate their business category
Our information is for those with a “Burning Desire”, a “Passion” and “Focused” on becoming the best at what it is they are doing, we do not care what that business is, we only care that you never settle for good business is good enough.
One way we are going to accomplish this is through the acquisition of your potential customers information
Building an Internet structure
This title sounds tougher then it is friends.
Before you can gather information that is going to lead these potential customers to you and your business we first need to lay down some Internet track. Teach you how to capture your audience and then share ways to stay in touch. This is going to take work but if you own or operate a business then having to apply effort and intelligent work should come as nothing new to you.
Control of all online content
We realize that when we say you can control the total content for the online world your business is a part of there is one limitation that can prevent this.
One place you cannot control the content
The media and press can write a story for general exposure be it a good story or a not so good story, but we can share that any media or press your business receives one should only be so lucky.
Business owner or operator fishing tips
No a rod and reel are not required.
We are going to first make your business very popular and we are going to do this online through a process we share a lot with our fellow business friends called “looking back to move forward”.
What “looking back to move forward” means
The Internet is a major part of the high speed ever evolving information age and many businesses and consumers want to be utilizing the latest widget showing their savvy ness about staying on top of the latest this and the hottest that. This way is not only understood by us in many cases it is expected especially for the Burning Desire business owner or operator.
Every successful business specializes in something they are best at
Viper Logic home of Logic is no different.
Logic is the Authority on the subject of email marketing and e-Communications with an extensive track record in email message communications and recipient email Inbox deliverability. We are experts through continuous knowledge and through providing these services to others since our third year in business, the date was 1995.
Viper Logic likes helping others
We are sharing with you what we are and have done to grow our online business through controlling our content, we have a site devoted to beginning your own ways of capturing email contact and other vital information from your website visitors, including ways to grow your customer base and ways to get this collected information to work for your business.
Visit the Email Marketing Authority site titled How to Learn Email Marketing
Where all of this super hyped over the top innovations or distractions fails the average business is in the area of maintaining what efforts, online you have already started and have devoted serious time = money to only to have abandoned those early tools, for the latest trendy free services, you are in essence chasing a tail you are never going to catch.
Business participation requirements
You must have a website and an email address online already, this is all.
Where to begin your online popularity building
Ok you have read this far, great you already have a website and an email address tied to your websites domain name.
This is not an article about your website but we should begin our efforts at your online starting point in many cases this is your website
Now let’s start by looking at your current website. Your website should be conclusive.
Conclusive means to us that the website should be very organized easy to navigate, answers and solves all the questions any customer might what to be informed about, offers a point of sale, shares, how to, tips & techniques shares graphical illustrations on how to use or how to have the best experience while utilizing your company’s product or services.
Can customers, even site visitors access you via email or live support from any and all pages of your site even through all stages of the shopping cart system? If not fix your site, so these visitors never feel they are going through the processes all by themselves.
Website content update frequency
If you have not read or heard about content is king for the online presence business, then allow Logic to better explain this to you. We want your website to begin life with around 200 pages per product or service line item, we want easy to navigate site mapped for search content plus the additional pages of images and illustrations that consumers need to get an easily defined understanding of what your business is offering to them. We want your website to convey to your website visitors that your business is the authority on the subject that is your business.
Search bots learn how to feed them
The number one visitor to your website is not going to be actual customers, if your website is built and updated correctly and regularly then search crawlers, spiders, bots and indexers are going to visit and visit your website frequently. We want your website to be contacted regularly by search engines.
Bots are about rankings not purchases
Through these search engines crawls, your site has a greater chance of ranking high under the category that your products or services are found under and purchased through, search terms are the keywords that a human types into the search bar at their favorite search engine that brings them your website.
Never forget what the customer wants
You and your business are built on providing quality products or services at the right price, on time and with full service and support.
So when you begin to follow Logic in through adding the content that helps a search engine find you, remember that it is the customer that closes the sale with you, you need to remember that while it is important to feed the search engines correctly with the right number of keywords and inbound links to your site for the best search engine results, the customer is not a crawling robot and wants to learn, be educated, be helped, have their hand held through each step from the learning and education of your offerings and right into the all important purchasing process, so stay loyal and true to your customers, they are the most powerful search engine on earth. They are your businesses viral communicator.
Through your education and learning that you are providing your website visitors, turn their wants into needs.
Here is some great reading on “turning customer wants into needs” a much targeted subject.
This is an 8 Part Series on Small Business Sales, creating the super salesperson
Part 1 Growing your sales 1
Part 2 Growing your sales 2
Part 3 Growing your sales 3
Part 4 Growing your sales 4
Part 5 Growing your sales 5
Part 6 Growing your sales 6
Part 7 Growing your sales 7
Part 8 Growing your sales 8
Know your businesses search term keyword(s)
For example at Viper Logic we offer a product that is a service, what our service provides business owners is the ability to deliver large volumes of Opt-In email messages to their customers or potential customers, the best place our product is found under and actually purchased from are the keywords or search words “Email Marketing”.
You now are going to have a useful website
There is more, lots more to becoming the easiest to find, most effective and useful website under the category that best describes your product or service in your industry, so lets move forward shall we.
Pushing your website for success
To achieve the ease of being found your website is going to need a push, similar to drafting in auto racing where as the car behind the leading car actually creates an airflow push forward the lead car.
5 things that will drive and control your online profile
Your Business Forum – Select and buy forum software, never utilize those free ones, buy a keyword domain name and launch this interactive website
Your Business Blog – Post frequently to your blog using a purchased stand alone model, buy a keyword domain name for the blog
XXXXXXX - (through not a secret it is our competitive tactic)
Your Business Press Releases – (through a professional online service, hire a writer for all online content including your press
Capture Website Visitor Information – (we capture each site visitors information through a creative offering)
Read this how to capture website visitor information
4 things we do not do online for any reason
(PPC) Pay-Per-Click - (only if you are not willing to work as we are instructing, are you willing to settle for less then the best practices)
Online Profiles - (causes your brand to dilute also adds to gatekeeper micro-search-engine results
Video/Photo Sharing - (not useful for most businesses)
Stand Still on any Effort - (once you begin never stop applying efforts to your multiple sites)
Logic thoughts
This article shares much of the efforts it takes to be at the top of your game on the Internet. What we are sharing is not advice on what your business should be conducting as an Internet search strategy but rather how to become the easiest business under the category, search term, keywords that best located a real human that is at the point and prepared to spend money with your business through the Internet.
Fortune 1000 Companies
While we feel that local search, social networks, forums, video share, picture sharing, micro-blogging sites are fun for consumers and great for companies that are consumer based global product providers, it is important to realize that most of these large name institutions we are all already aware of through their popularity, size and offline advertising campaigns, many dating back to the pre-consumer Internet era times.
Entertainment and Sports Industries
When you perform a search for a celebrity or sports member or team on the Internet you will then realize while these individuals and group, company organizations utilize the hype surrounding the popularity of the latest Internet buzz for the masses and for these already popular searched instances while these new delivery mediums are great additions to them they were not needed to grow their image or brands but rather these free services are just one more part of the process to retain maximized exposure at all times, mostly because the actual individuals need not really be the one that utilize these services a staff member or outside service are often these popular members online personality.
Internet profiles our conclusion
While these well known fortune, sports and entertainment businesses seem to be very successful on the free share public profile sites due mostly through their non-Internet efforts, for most of us small businesses on the Internet, the amount of time and efforts required after our in-depth research concludes that your business is better served through taking our maverick approach stepping away from the tough competition of micro-search online profiles. I
Modern Day Media is Shock Treatment Results
If you are going to succeed on the Internet today, leaving these public profiles for a new unique path is the only way we feel your business is going to stand out in the future. Relate our approach to the now very popular shock media (scandals, mishaps, controversy, public admissions, cheating, arrests, etc.) releases required to benefit in today’s over saturated media press world, otherwise you will seek little to no exposure at all.
The goal is to dominate your keyword search term(s)
The mission of many businesses like our own, Internet marketing service Viper Mailer, are not location based, they are not a franchise based service either, so under a few dozen search terms it is our goal and the goal of many other types of businesses that fit this profile to be found on page one of the top search engines, skipping the micro-search of public online profile services is a critical part of achieving this goal to be found globally on the World Wide Web.
In closing
Though highly doubtful in the unlikelihood we are incorrect (would not be the first nor the last time) over the course of time about businesses not needing an online profile the great news is that you can open a profile at any of the thousands of free service providers anytime, devote large amounts of time = money, invite what these services refer to as friends, we call digital contacts since you must earn a friendship, not simply click and a friend appears.
Trending yourself to a sure death
Social Networks, micro-blogs, smart devices featuring geo location progress, status, and hot local are these are only three of the hottest trends going at the moment.
There will be still newer better and smarter services all free driven by volumes of unqualified free members for the sake of advertising revenue, so hold on wait, watch as these work themselves out. Later see what is coming or you might continue a career (one that is not paying you) building a profile on the latest trendy websites that will continue to arrive.
Quality over Qantity
These Q and Q thoughts are what drove us to bring your attention back to the fundamental basics of a forum, a blog even a mini social network for your own business, places where people can converge on the focused topic that best relates to your business, the customers wants and needs, ultimately growing your own trusted audience of participants, though be it a smaller following (focused not scattered), none the less a following that is talking and sharing with you through interactive communications.
Personal touch in a digital world
This is as close to your customers and potential customers any business could wish for, only you need not wish for these relationships with your customers, you can do this starting today leading to a great business model that would make any business owner proud.