How to save my failing business
Save any business from failure starting today
Hello Logic readers, if you are looking for a miracle you can stop reading those do not exist.
Simple way to save your failing business
What does exist for any business that refuses to give up is to do a little, and I mean a little work and extra effort in an intelligent way.
There is a simple way to stop the business you are running from bleeding through a slow death
Not only will your sales stabilize, you can begin your road to full business recovery and even begin growing your customer base and sales immediately.
Times have changed, change with Logic
Look friends the way people buy things has in our opinion changes forever, this is fine you can change with the times, it is easy to do and it is GREAT for business trust me.
Gone are those days when people just flack to your place of business, buy everything you are selling without even worrying about the price of the items.
The new economy is what Logic is here to share, to help you though in any way I can, lets get started shall we?
We know how to build on your number of customer
We are going to show you step-by-step how to begin adding customers through seeking their basic contact information.
All we are after in this first part of our lesson is their first and last name including their email address.
Not asking for too much are we?
If you ask people correctly they will give to you their heavily guarded email address, but you must follow our instructions coming up below.
Learn the lowest cost way to save a failing business
Pick up the phone, no wait before you think we are turning you into a telemarketer get real, which is a dead practice that will never get results. It will however get you disliked in a hurry though.
We are going to suggest calling using your local phone book
First before we begin calling people we do not yet know, there are a few things that we need to have prepared in advance.
We want you or your staff members to be very organized and we want you and your staff working from the same page to seal the deal here.
Our goal is to save your business and grow the number of customers you currently have.
Getting started with a plan of attack
Let’s build our playbook assuming you are selling products that are for consumers, if you are selling a product for businesses or a service for consumers or businesses then adjust your play book to best serve your plan of attack.
Write a script that you our your staff is going to follow during the telephone call
How to build your customer list
Select the phone book (we found an actual use for those books that we still all receive) that best serves your business (local white or yellow pages) because we are starting right where your business is located to make this a safe and affordable sales plan.
We are not selling anything during this whole customer building process, we do not want you to panic though, we will show you later what we are up to, and yes we will get you those much needed sales. We promise.
Let’s open that phone book shall we
Select the consumers or white pages section for your county or region. These names with phone numbers are your new customers, so now let’s get a script ready for your callers to read from and remember we are not selling anything yet.
This is going to work for several reasons compared to telemarketing that is the ultimate in cold calling and our way works the best
Here are the script basics
Line 1
Hello my name is Your Name.
Notice we gave no business name, this is on purpose.
Line 2
We are not selling anything we are only wanted to meet our local neighbors.
Line 3
We are local business, located in (my city) and we have been in business since xxxx and wanted to introduce ourselves to our local neighbors.
Line 4
First allow me to thank you for taking a neighborly call.
Line 5
Have you ever heard of, or have you ever been into our Business Name?
Line 6
Do you know we are located at Our Address and we sell My Products.
Line 7
May we stay in touch by trading email addresses?
Line 8
May we confirm your name so we address you correctly in our email.
Line 9
Thank you for taking time getting to know each other, we will send you an email so you have my name and business in your email inbox.
End call
Learn more about building email contacts
We have an entire library devoted to the Best Email-Marketing Practices
Here is a great place to begin to understand the power of email campaign building, because as you might not be aware you cannot buy a list of email contacts and use them in an email marketing service like Viper Mailer, but we have in our email-marketng library a series of how to build your first list of legal Opt-In email contacts so you can get started quickly.
Business anti-failure now begins
When you gather these local county residents names and their email addresses we are going to store them on your computer in an Excel type of file format for easy uploading to your email-marketing service account later.
Collect these contacts until you have around 200 contacts.
However long this gathering process takes you is up to you or your staffs allocated time spent collecting these valuable names and email addresses.
Why not just buy a list of email addresses and the names that go with them off of the Internet?
It is illegal to buy lists for the purpose of utilizing the email contact portion since you must have an Opt-In list of email contacts to make contact with others visa email otherwise you are a SPAMMER.
What to do with a list of potential customers
We are going to open an email-marketing account and train you on how to build an offer that will yield you results.
Next we are going to show you how to grow your list of contacts over the months through our trusted source customer growth process at Viper Mailer an email-marketing-service that grows business sales quickly.
Let’s get started building your first email-campaign
So you are aware applying email-marketing to your marketing plan is the lowest cost highest rate (ROI) Return on Investment any business, nonprofit or membership group can utilize today.
Reminder about quality offerings
Email-marketing is quick, easy and great to save and grow a business but this easy to do service comes with an important understanding about sending email messages and here it is.
Sending Frequency
What is this frequency thing Logic?
It is simple while email-campaigns are effective, if over used they can be the death of any business?
How often to send email offers out
We suggest, in fact we encourage that you only send a single message per month for starters, think about this, we all receive emails all of the time right, and we all know about those blue pill offers we receive like all of the time, and please do not get a thought in your head that well my potential customers are waiting for my great email message, that would be a fantasy and it is lying to yourself, trust Logic.
Over time you can build recipient trust, but only over time
The message you create must hit the nail on the head so the saying goes, you really only have a single chance at this until the next month comes along anyways, not that you cannot send more then one message per month through Viper Mailer, you can even our smallest account size allows a sender to send out up to 10 messages a month for the one time a month fee of $24.00 per month for 1000 contacts.
Here is the pricing for email-marketing-service accounts and account sizes
Note
The up to 10 sending times a month in the Viper Mailer system was not designed to send to the same list over and over in a monthly period, it was created for multiple group sending from a single account on a once to twice per month basis.
Signing up for an email-marketing account
Ok my struggling business owner and new friend
It is time for you to invest no money, this is FREE, but rather this is going to require (at first) a little more of your stretched time by opening an email-campaign sending service account at Viper Mailer Email-Marketing-campaign builder service, but this is the lowest cost and easiest way known to save a failing business or the growth of any business.
Here are the basics of what our email marketing service is going to provide for you.
A place to upload store and manage your contacts
A place to select and build from one of our colorful professional templates, it is easy, you just feel in the blanks like your business name, hours, phone, active website link, email address, pictures and your logo (if you have one)
Select the color for your template that best shares your brand, a color you will be sticking with throughout the email-campaign
Preset your message send time and day in advance, this will keep your deliveries consistent and aid ion getting recipients to know who and what you are all about, or simply send it when ready
Below we share what to put into your message
This is the most important part of your campaign, what you are going to say, share and offer in your very first email-campaign.
Additional Viper Mailer tracking and growth features include:
The service removes duplicated contacts, it spell checks, it tracks your campaigns like who and how many people opened them and if you have a website and your message has a link built into it, how many recipients clicked on the link to see your website or details about your offer you left out of the email message to keep it short and effective.
Instant recipient Opt-Out and recipient Forwarding built into each message keeping you a Spam Free sender.
Now it is time to save the uncompleted message, you are nearly ready to go, we just want to share some very important items about the content and eye catchers before you begin sending out your email-messages.
Let’s build an awareness email-message
Before we get started building our message
I would like you to look into the future of your email efforts and think of this first email-message as the start of a campaign.
There is a big difference between sending out an email-blast and building an email campaign for the future growth beyond just solving your failing business issue right now.
Email-Blasts are considered a one time hit it big and capture a sale or two, we at Viper Mailer consider this spam.
Email-Campaigns are a planned long-term customer building, branding and loyalty way of communicating.
Addtional references
Learn more about email marketing in 6 easy steps
How to build an Email-Marketing-Campaign
While you and your business are in need for immediate results, sales we still need you to stay focused on 3, 6, 9, 12 months out from now, because yes your first campaign will bring you sales, if built correctly but over the months however we have even bigger plans for your business in the area beyond survival and into the area of growth.
Steady controllable growth, which will have you never looking back at those days you thought your business was going to end up a failure
Best email-campaign planning
This friend is easy for you, no one knows your business better then you do and the best way to plan is to print out a blank 12 month calendar.
Selecting the day of the month
Figure out which day of the month is best for your business to send out your message, place a small written detail of what you want each message on that day of the month to have in it.
How to begin making email contact with new persons
We need to get you started for the first month or two with a reintroduction and maybe a meet and greet then you can begin your campaign, at the same time you are reminding your local residents, neighbors and future customers of who and what your all about.
People have short memories but time can get these people buying from you, even promoting you and sharing your offers by forwarding their monthly email messages from you to their friends, but give this time.
Plotting your email campaign course
The details you write down will help you plan, prevent duplicating the same offer (boring your members) and will help you build a campaign that is exciting to your recipients, keeping them in suspense, maybe even having your contacts waiting and anticipating its arrival each month.
Think of things like holiday ideas and holiday specials for like summer or winter perhaps a fall special, whatever fits the annual cycle for your business, write them into your 12 month calendar.
Timing your email messages to the four seasons helps
The team at Viper Mailer has found that messages tied to the four seasons like a Fall Season offer featuring tips about preparing for the Fall Season make great messages and reminders. These types of messages show how your emails are great reminders and you are essentially helping your contacts be on top of the seasons.
Email-Campaign sending success note
Later on you should even select what time of the day you are going to send out your messages as there is no better way to get results from any marketing effort then to be predictable and reliable as the go to source for the product you are offering, it all starts with being consistent.
What to put into your first email-message
Remember even though you have called and had a verbal contact with these people and they have Opted-In (allowed) to allow you to send them an email once in the while, we do not want to just place an offer right in front of them and right out the door in your first email message.
Additional references
Building a winning email Subject Line
Start light build trust
Think back to your phone call when you first made contact with your local neighbors through that phone book, apply the Logic way of marketing, it goes like this:
Crawl
Reintroduce yourself and if you just stick to a short and clean (non promotional) message it would be fine in about 2 weeks to send out a stronger message say inviting them to stop by meet our staff enjoy some cookies and drinks with us.
Walk
The next month on your calendar you might like to begin sharing insider information about a new line of products, a special artist or designer visit that you feel your contacts might enjoy being an exclusive part of, people need to feel important.
Run
It is time to begin making money, growing your list of contacts growing your sales and here is how to do this month in and month out, and so you are aware, time and time again this method has proven to withstand the test of time.
Are you ready?
Business owners are creative people
You are a business operator a creator of ingenuity, as mentioned early, no one knows your business better then you do, so turn on your thinking cap and create hyper and viral active things to be placed in your messages.
Start a one per month message featuring a tips and techniques section related to and around the business you are in.
Educate, share informative information maybe little known details about something you feel your contacts would literally die to be first to know about, and excited enough to share with others by forwarding your email to their friends and coworkers.
Start a loyalty plan where your customers can belong to a club where these people can share and learn form each other, the sky is the limit, and always follow the money no matter what approach you take the interactive part of your business in.
Keep your messages short
Use a link to additional information on your website, if you have a lot to say to your contacts in your email-messages because people do not care to read a lot of content, email is to inform not to create books.
Additional reference
How to build a short effective email message
Let pictures help tell part of the story
Use images in your messages that are on the topic you are sharing, pictures help say a whole lot more then writing things all out and people like to see pictures, illustrations animations whatever, you get it.
It is time to add your content
Now that you have been reading this article, learning how to woo your list of contacts enough, so they will take the action you are requesting, it is time to return to your Viper Mailer email-marketing account.
That is where you have uploaded your list of contacts, selected your template, selected your branding color, and added your contact information and logo.
Now add your creative short content and prepare your first message to go out, begin saving, then building your business into the size and power you imagined when you first started the business in the first place.