Email Message image blocking work around
How to get your email messages through image blocking
This is an email service provider or email marketing provider tip to help you send out a message to a group of contacts for your business or organization and assure that the message gets first, recognized and second opened.
Image Blocking Defined
Image blocking is utilized by a lot of email programs like Microsoft Outlook and it can be configured to eliminates the images from appearing in the email software viewing pain area located in your email Inbox usually in the bottom third to half of the window below all of your Inbox emails.
Providing familiar text with your messages
These tips are for getting around the Image Blocking because as you might know any good email message that is going to receive results is going to need to be colorful which is fine with image blocking but this tip is also to be sure your recipients know who you are if they are using image blocking.
The From in your message and Subject Line are both very good places to start because they appear in the recipients Inbox and you stand a great chance of getting your message opened when the recipient scans through their new messages, so lets start with being sure your “From” is not your name but your company name unless you are known better then the company name is for example you are an insurance agent for a major name and your contacts know your name better then the company name then you should use your personal name.
Next the “Subject Line” is equally important because this is your chance to have your important message title read and sharply increase the open rate odds for your message. You should really try to say who you are and what you are offering in 35 to 50 characters.
To learn more about the “From” and “Subject Line” you can visit the Viper Mailer Education Center here Email Marketing Success and select number 14 for the “From” and Number 13 for the “Subject Line”.
How to place images in your messages
Now even though some recipients will have their image blocker operating in their email Inbox you are still going to want to include images in your message because research and experience show us at Viper Mailer that companies and organizations see higher open message rates and greater sales when images are used but we should caution the images need to be used sparingly and need to be about the subject of your offering to work best for your email campaign.
Never use and image that is large at the top of your message because if there is nothing to appear in the Inbox preview pain the recipient will only see an outlined box with a red X in the corner of it so, the best thing to do is to be sure your image is small enough to allow text to be seen and there should be text above, below or to the side with an explanation about who and what you are offering so your message can be opened and the images can then be viewed.
When you are utilizing a web based email marketing service provider like Viper Mailer there is an option when you upload an image into your message that allows you to add ALT Text and ALT Text is a piece of HTML code that you do not need to know how to program in HTML to do because email service providers offer this feature. All you would need to do is just type in what the image would be showing and it will appear in the blank box when the recipient has their Image Blocker on and receives your message providing a little extra help in getting them to open your message.
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