Email Marketing Tip Tracking the Landing Page
How to prepare for and track your landing
This article is to express the importance of being prepared for you audience when sending out an Email Campaign to your contact list but before we get started on preparing your landing page and tracking the incoming results and sells that come through to your web site it is best that you utilize an email marketing service like Viper Mailer that offers an extensive email marketing education and support issues center and you can learn why here Email Marketing by Viper Mailer
What is a Landing Page
A landing page is a web site internal page of your web site for an example lets use our weather page, we are PsView a weather and information web site for Palm Springs, California so our main web site page is http://www.PsView.com however lets say that we sent out an email message featuring PsViewer news and information release for Palm Springs and it was focused on our weather forecast for Palm Springs we would want the link in our message to take the PsViewer directly to the forecast page bypassing the main or home page of our web site and the link would look like this http://www.psview.com/weather/ however you could name this in your email marketing account message builder to look more friendly like this Palm Springs Weather Forecast.
Taking a landing page to the customized level
Taking a landing page to the next level and a great way to track a specific offer build for your email marketing campaign is to create page within your site for example titles PsView.com/loyalty offer and again you can rename the link in your message it to be friendly like Loyalty Special that goes only to your message recipients and generally these type of loyalty customer offers are for VIP customers you would like to do something special for or the first opportunity to receive a newly released product etc.
Lets say you have an email contact list of 5000 contacts and your loyalty customers make up 1000 of these contacts because email marketing service providers have features that allow you to upload and maintain your contacts into a main group of all of your contacts and say up to 5, 10, or even 30 additional groups you are afforded the luxury of having your complete contact list of 5000 and your 1000 contacts as well in another group so you can send only your loyalty customers special offers as mentioned above.
Tracking and Cashing in on your Landing Page
Ok you have signed up with an Email Marketing Service like Viper Mailer here Email Marketing, you have uploaded you list of contacts and you decided to build a special page for your site and you have decided to send the offer to your entire list of contacts.
Email Marketing Account Functions and Features
You go into your email service provider account customize a colorful graphic template from the ones that the email marketing service proviser offers, or build your own HTML branded template and upload it into your account so anyone without programming skills can work on it, you add some pictures of the product or service you are offering, you add some great call to action content to your message to match your new or existing landing page (you can build several pages if you are offering several types of items to one contact list) where you are offering a great opportunity, you add a landing page link for one or more landing pages in a few places in your message.
Then you send out your offer selecting the day and time (email marketing service feature time and day selector) you feel would be the best time to make this offer knowing your customers likes and dislikes and in a few hours or the next day you check back into your email marketing account to see if all of your messages went through and how many were opened. Next you can see how many customers clicked on the landing page link or links even how many customers forwarded you great offer to others.
Time to Cash in
Depending on your offer to whether your call to action was an online purchase, sign up. call a certain number etc. you will be able to monitor your (ROI) starting the very next dy after your offer went out creating the best instant return on your time available today, and if the first time this type of marketing effort does ot get you the returns you were expecting then you can analyze all of this information including your offer itself to work at over the coming months to hone your skills.
Learn more about building on your business
We have an entire site devoted to building a successful and lasting email marketing campaign at our Education and Training Center where we work very devoted to building on your success at the Email Marketing Authority here Email Marketing Training Authority
You can learn even more from us about email marketing at these two resources where we are continually working to provide the most informative email marketing advancements
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