Email Marketing Tip Going Viral
Viral email message sending tactics
It is often said you cannot plan these, the ability to create an email message and make it so exciting that people will actually talk about the message, forward the message to coworkers, friends and family but like with anything in life effort, hard work and smart thinking is the only way to get your message out and virally communicated in great magnitudes.
Get excited about your product or service
If you are unenthused then so will everyone you send your viral message too and this is where we begin to understand the stages of the process that it takes in building a viral marketing message.
Viral Email Marketing is not for beginners
Just as a reminder you are going to need to check yourself and be a real critic of your own plan to launch a viral communications that will work otherwise you are just sending out another message making an offer to your recipients like you are doing today already and while the plain old message gets you results we want to take this message sending to a whole new level.
Logic the CEO for Viper Mailer read more from the authority feels that for the beginner which, we are here to help through each step of the email campaign building process that viral marketing is for those clients that have been sending out email messages on a regular bases and honing their skills to increase their message open rate and adjusting their content within the messages to get a higher click through rate to their sites or stores.
Both the open rates, contact management, contact recovery and the click through rates are all included in each account at Viper Mailer and are a critical function in building up to and launching a viral email campaign.
Where to get started building a viral addiction towards your message
Let’s start with not going the route of a YouTube.com (for most cases) video we think this is really over done and is not for the average business and the odds of getting this to work are against you, so we are going to take a few different angles.
We are going with the forward to a coworker, friends and family and with posting your viral message to forums related to your business or organization and a little towards social networking sites you have already developed.
If you have not set up a few social networks at places like MySpace.com or FaceBook.com this is fine (they are easy to start) because the end goal here is to make sells of your product or services and where we are really wanting to get the visitor to go is to your own company or organizations site where you are going to have your offer laid into your amazing viral campaign on your landing page from your message that you can have awaiting the visitors arrival.
Content is the Queen we will share what is King
Content is the Queen and not the King for an email marketing campaign approach because sending a message needs to have two other important ingredients the Subject Line and the Viewing Area you see these two will get you the best message opening results allowing the Queen being content to be seen read and shared like a good humorous joke gets from one end of the country to the other end of the country so quickly and easily if you do this correctly.
Content the Queen has advice
In a world where content is always boosted to be King, Logic sees content as the Queen especially when the content is going to need to say a lot in the fewest amount of words possible when applied to sending an email message and when you want the recipient to take an action like click to be taken to your social network site or your web site landing page for all of the details.
Next to much content means that your product or service lacks refinement so you are going to need to get the recipient to act in under 100 words for the total message (try less then 100 words, rely on your site landing page) that you send them. Best tip build your message with images, colors, links and content but keep the total message at 8.5” x 11.0” in total size making your message no bigger then a notebook sheet of paper.
Create a shocking or over the top message
This is the final and toughest item on our list of creating a viral email message campaign and you are going to need your thinking cap on here to create the viral juice to launch your email campaign into the viral stratosphere but keep your offer realistic.
You might like and enjoy offering educational videos that you can place on YouTube.com (in this case) even making them entertaining or you might simply have a list of helpful tip with a learn more about this tip click on the teach me more or something that takes the recipient to your web site landing page for educational tips and techniques like we do with our Viper Mailer email marketing software at the Education Center where we offer all of the latest and new email marketing practices for beginners to experts Email Message Sending Techniques.
For this article we are going to assume that you are running a serious business and not a comedy and jokes shop (though those are businesses they just have a better viral advantage) so you are going to need a really important product or service offer that is worthy of creating talk.
If your offer is not shocking, do not worry lets look at your list on email contacts for a second, how well do you know your customers is the question to ask yourself, if you know them well you can place an “if you found this message informative please forward to 5 friends” in the top area of the message body so the recipient sees what you are asking right away but it should not be the predominant text in your graphic and colorful template because the message still needs to sell to the original recipient.
Building your viral message program
You are first needing the original email contact to act on your offer before you can ask them to forward it to 5 others meaning you need to sell the contact from your customer list first, so they see what you offered and are asking them to buy so they are more willing to share your generous offer with others. This is kind of like an underground buyer’s network few are going to hear about and be able to buy like your customer and their contacts are being afforded
How to entice your customers to forward your message to 5 of their coworkers, friends and family is really easy just make sure when you ask the recipient to do this forwarding for you that they are given an incentive like this take 25% off your next purchase by helping us.
You might even go the extra mile by offering something to the first forwarder to their 5 coworkers, friends and family a free item with their purchase of your offer because they helped you and the persons that receive the forwarded message might forward this message to 5 persons each to get the same free offer with their purchase.
If you do the math your 1 contact that forwarded the message to 5 resulted in 25 and on and on this process goes. Now multiple this by the total number of contacts on your email list and the viral launch can take on a whole life of its own and quickly so be very prepared.
Caution this is more of a trust program then an actual tracking program as to whether the persons receiving the forwarded messages actually forward it to 5 others, however you are going to see a lot more traffic to your web site and you will know this is viral marketing hard at work so you might need to cap the free offer with purchase to not exceed a certain number say the entire inventory you have in stock so be sure you include a disclaimer like limited to our inventory of “X” amount or while supplies last.
Take action today, learn the tools of the marketing trade
Now is the time to pull out those email addresses, dust them off and open a free account at the Viper Mailer email marketing authority site and upload your contacts and prepare to get your business or organization in the viral communications for profit business right away.