Email Marketing is not SPAM
How does Email Marketing work?
Email Marketing Services also know as Email Service Providers (ESP) have been around for over 10 years.
This was the estimated creation of the professional services industry know today as Email Marketing.
SPAM effects and costs us all
However SPAM (unsolicited messages that you did not ask for our want) you know, those messages we all have to endure now since the public has been involved on the Internet and most all of the people in the world today have and email account, or they will all have one in our lifetimes for sure.
When did SPAM begin?
The event that began SPAM as we know it today was sent out 30 years ago from Saturday May 03 2008. Ironically to us at Viper Logic this date also marks our annual founding date. At the bottom of today’s post is the history and documented first SPAM message ever sent coining that sender as the Father of SPAM
SPAM relationship
This year marked our 15th year in business at Viper Logic. We were founded on May 03, 1993. We are half as old as SPAM. We find this bazaar and coincidental.
Here is why:
Viper Logic built their Email Marketing Software ViperMailer.com a little over 2 and a half years ago. It is and email message sending tool however it is not SPAM for two reasons.
please allow us to teach you why professional email marketing is not SPAM.
Having an Opt-In email contact list
The email contacts that you have in your computer from clients and friends is not what we are sharing. These are people that you socialize with or that do business with you however they did not agree to receive emails from you about unsolicited offers, that is really SPAM.
What we are sharing is how fast you can build and Opt-In list of email contacts through your phone conversations, event, chamber, meetings, and your industry associations.
Email Marketing Education and Help
We have written in great length about about gathering your email contacts effectively in as short as 2 weeks having as many as 2oo or even more here Email List building
Email Marketing is Compliance with CANN-SPAM act or 2003
The final part of why email marketing is not SPAM is the feature incorporated into each message that you send when you use and email marketing services provider such as ViperMailer.com is. It must be a single click function built into each message that when a recipient clicks on it the request goes directly into your managed list at the email marketing solution provider and removes there email address immediately.
Now an email learning center historic date about Father of SPAM
We talked earlier about the 30 years ago from Saturday May 03, 2008 was the date now we would like to unveil who was this person and what were they selling and to who.
The lucky man that invented SPAM was Gary Thuerk
The company was Digital Equipment Corp (was really a very large company later on but is now-defunct)
What Gary was trying to sale was computers and he would hold open houses to do so. At the time 30 years ago there were 2600 email addresses on the Internet (WOW has that grown). I think Logic has that many in use for one self.
Gary sent the offer to join him at and open house to 400 recipients from the 2600 total email accounts in the world at that time and over some time Digital Equipment Corp sold 12 million dollars worth of computers through this approach.
Gary Thuerk was made famous for this because like today the phone began to ring with outrage and major complaints. You see back then it was illegal to sale things in these emails and the government had really strict rules about the way you could use this Internet email communications tool.