Email Marketing in a down economy
Logic’s 100th post
Logic thought it only appropriate that the 100th post on our blog be dedicated to the product that pays the way for us to have a blog so we are writing about our Viper Mailer email marketing software service.
What makes Email Marketing a great part of a marketing plan
The best answer to this question is (ROI) return on investment would be the best way to describe the flexibility and lasting effect email marketing leaves on those who receive a message about one time per month in most cases.
What we would like to focus on in this article is brand loyalty and more importantly customer retention because even here at Viper Logic we truly understand how much easier it is keeping clients and up selling existing clients compared to going out or online and finding a new customer at anytime during your business cycle and not just during a down economy.
Viper Mailer email marketing service
We are Viper Logic creators of Viper Mailer and email marketing software service and education center that is a web based service with a fair amount of clients that really make money in a couple of ways by using our Viper Mailer system.
Please see our email marketing service Email Marketing Viper Mailer
Please see our email marketing education center Email Marketing Education and Training
How to benefit from adding email marketing to your overall marketing plan is plain is simple because it is easy to do, it is cost effective and it is really smart business to be able to see clearly what your ROI is sense making more money then you spend is what email marketing offers as its number one benefit.
If this all sounds like hype and self promotion you would be right but these statements come from our own customers and regardless whether you utilize Viper Mailer or another campaign building software service, you will gain in several areas besides the fact you are going to gain in your sells.
Focus one is on Brand Loyalty
Branding is important especially living in a world of other suppliers offering the same or similar products or services and email campaigns have an economical yet very affective way to accomplish this task. These campaigns can be scheduled to go out using the email service providers calendar to schedule the day and the time to send out your messages allowing you to prepare your messages at your convenience.
We know that the cost to seek out a new customer is very expensive but what might not be as well know is customers that like a person or a company they deal with are more then likely to refer a friend or business to you because the customer feels so good about the experiences they have had with you thus far.
What email marketing adds for your loyalty efforts is at the bottum of the message you build there is an Opt-Out button if the customer wants to be removed from your list but next to that there is a forward to a friend button and when they do this the friends email address is added automatically to your account with the email service provider. Then if you place a note when you prepare your colorful graphic message in with your offering to ask your customers to help you by sharing the email with a friend this will be like having your customers working for your business.
So if you have not began collecting email addresses from your clients it is never too late to start doing this right away please visit our education center under collecting email addresses legally Collecting Email Addresses Legally
Cost of Mailing the old fashion way
Sending your current customers updates, reminders, sale dates, new arrivals or just about anything under the sun via the snail mail way has only minus effects on your efforts besides the cost of designing, print and postage especially on a monthly bases because you would need to really get a great number of sells to afford doing the snail mail method every month or 12 times a year.
Show your customers you care about the environment
There is one other way to really shine with your clients when you stay in touch with them via an email message and that is you are a Green Conscious company because you did not use ink, you did not waste paper, you did not use transportation to deliver your important messages and your customers should be made aware of this when you send out your messages showing them how much you care about the world we all share.
Focus two is on Customer Retention
We all buy products from someone or place that we are comfortable with so what brings people back to you or us is more then likely loyalty, trust, caring and conveying through our actions that we are passionate about our product or service and the well being of our customers. We all need to really stay in front of our customers in anyway we can to gain their mind share in this busy world we live in today. What email marketing can provide you is organization in the fact that you can manage within one account multiple contact lists and messages you create.
This allows you to have newer verses older or different types of customers separated to present different offers to each like type, class or group making and for example a list for the VIP’s of your business that you can present great offers to from time to time that the bulk of your customers will not be offered. Just a note that you do not need to give a way the farm here just to retain your VIP customers because you can offer to them a new product unveiling, a meet the artist or designer or have a how to do this or that private training event for the VIP’s.
So if you have been collecting those email addresses for a while and they are sitting around collecting dust then why not give email marketing a run for a little money you might be surprised at the return on investment.