Email Marketing Advancements
What it takes to be an authority
Logic your writer reflects on the behind the scenes endless work of today’s engineers and not on the bells and whistles of the modern day user distraction of hype and raw, raw that comes at us all daily from the computer, the television and just through our general interaction with society.
Message from our CTO
To be an authority, (CTO) Chief Technology Officer Patrick E. Lara of Viper Mailer explains it like this, “you must have a passion to deliver the very best and service that passion for all that it (Viper Mailer) comes in contact with”.
We can all understand that every athlete at the top of his or her game must have a passion for the game to be the very best and that places them at the top. Once at the top the athlete must then work harder and smarter to maintain that top position, that is the commitment of the engineer driven team at Viper Mailer.
Viper Mailer is a product that is a service from Viper Logic an Advanced Technology Engineering company and we released Viper Mailer as an engineering development and continue to apply advancements as they are developed, tested and the stabilized offering great usability, features and customer support interaction.
Over the coming months and years we can safely share that the clients utilizing the Viper Mailer system will gain greater sells through our knowledge and comprehensive understanding of email and engineering advancements, setting Viper Mailer farther apart from any other email marketing service provider current and future.
What is email marketing
Email marketing is best defined here at the Education Center under Email Marketing Defined.
What is an email marketing service
Viper Mailer is an email marketing service and we have written two articles to explain the understanding of utilizing an email marketing service like Viper Mailer
A Please read starting with the basics Email Marketing 101.
B Please read adding email messages Email Marketing as a part of an overall marketing plan.
Who can utilize email marketing
Every company or organization doing anything today is best served utilizing the simplicity that an email marketing service best provides by offering the tools and components in a professional and organized fashion and getting your messages delivered SPAM FREE.
Email Marketing Advancements Released
Viper Mailer is an email marketing product that is a web based service and there are 4 clear advancements that are setting Viper Mailer apart from the other service providers and we are proud to share these.
We are working on additional features and enhancements that will be added as we continue on our course to not just talk about what we are but to show you the potential client what Viper Mailer is going to do for you.
Advancement 1
Ease of use an important client interaction tool that is only available in the Viper Mailer system and talk is cheep here is how it saves time, reduces complications and errors for the client often found in other email marketing systems.
The Viper Mailer system after you upload your contacts create your message and you are ready to start sending out your first or 100th message is a detailed yet simplified 2 step sending system where all competitor services are 5 step or even 6 steps of this and that’s, not creating a friendly user interaction experience.
Advancement 2
Proof is our effort towards the clients protection and is one of our Viper Mailer developments top goals, it is optional but the last thing we want a client to do is send out a message with an error, bad outbound link or to be making an offer they did not intend to and this can lead to the client being embarrassed or having to honor claims made in their offers even the termination of the person in charge of the message building and sending function for the company or organization.
Meet the Viper Mailer Proofing System and it works really easy right in the prepare to send function within your account you simply add the email addresses for example legal or accounting departments even a friend or spouse actually you can add all of the profers you wish because we all realize that second set of eyes is worth a fortune and here is how easy it works and there are even proffer involvement options to select from.
Approval not Required
Approval Required by only 1 Proof User listed
Approval Required by all Proof Readers
Advancement 3
Deliverability is all about being an expert in the basics of email and to have a complete understanding of White Listing and since 1993 Viper Logic has been in the email business for itself and their web site hosting clients leading to why a client does business with Viper Mailer in the first place.
The client has a story, offer, newsletter or educational message they want to share with their clients or members and that is what we would all agree is the bottom line getting our messages in front of the recipient with accuracy and professionalism.
Viper Mailer has the on going relationships built over the past 15+ years of working on a regular bases with email service providers such as the major Internet/Phone companies, the free email service providers like GMail, MSN, Yahoo and AOL and with the email departments of the major Cable companies resulting in a 100% safe email deliverability rating that is rare to find with most email marketing service providers.
Our years of email sending and receiving services has provided Viper Mailer clients a compelling understanding of value added services by providing the best (ROI) Return on Investment affording the Viper Mailer clients results with as good as or better profit opportunities then any provider in the email marketing industry.
Advancement 4
Tracking is a feature to show you who received, opened and clicked on links within your messages and is a major component of utilizing an email marketing service as well and once again listing to the client.
This listening and understanding lead Viper Mailer to not only provide email message open rates, bounce rates and levels, result tracking and options to help the client decide how they want to handle returned email messages.
There is also a reporting system attached to each of their message sending campaigns that is very graphic and easy to comprehend allowing the reports to be used and shared in marketing approaches and meetings allowing the Viper Mailer client to use these dynamic reports to build on their campaigns as they send them through the Viper Mailer system.
Who is Logic and Viper Mailer
Logic the CEO of Viper Mailer is an expert in online marketing from the SEO/SEM level to understanding human behavior and how each action can result in multiple reactions. To learn more then you might want to know about Logic please read the Logic introduction for Viper Mailer.