Saturday, April 26, 2008

Domain Name Cluster, a working example

Welcome to Domain Name Cluster Example
Introducing Charley.
Viper Logic and a friend of Logic’s buys domain names. He is a funny guy but, very successful in real estate. He is as focused in and area of real estate as he is now today in Domain Names.

Charley is his name, he is in the the home repossession business and mostly in the Coachella Valley which Palm Springs is also located in.

You can see Charley is focused on 3 areas in the real estate business.
1 He deals only in homes.
2 He deals only in California, only in the desert region, and only in the Coachella Valley.
3 He only deals in bank repossessions known as REO’s (Real Estate Owned).

Now if you notice Charley has a focus on and area with a need for the real estate industry.
Especially these days as the the Coachella Valley is located in one of if not the worst hit down market area for Real Estate Riverside County.

Now through some training from Viper Logic Charley learned what domain name clusters mean, how to buy domain names, and the art of investing in domain names for the long term. (long term in domain names is 5 to 10 years or less)

Charley Entered the Domain Name world in 2005.
Charley picked his domain names in the same focused fashion he applies to his day time job in the real estate industry.
Yes Charley bought and continues to buy real estate domain names, however his focus was in banking domain names. The industry he selected is banking but the region he selected is global.

Let me explain what and where Charley is buying his domain names.
He likes the “E” for electronic Bank for the industry type and the country for the location of each “E-Bank”.

Examples:
eBankSweden.com
eBankUnitedStates.com
Each Country is placed as a web site on the World Wide Web, independent of each other with one main web site where you can locate and select each country.

Reference Note
The formula is the same as our California city by city, county by county and region by region weather web site and domain cluster.
He has the eBankAuthority.com and eBankingAuthority.com where all of the countries are listed.

Creating an Authority main web site directory for your Domain Name Cluster
Next in this authority web site when you click on a country and if that country has areas or states, or regions, or Provence’s then this would open that country web site up with a map listing each location that a web site is biult for covering the entire country.

In this case we will use what we are familiar with the United States.
Applying Domain Name Clustering for getting the correct web site traffic.

See using Domain Name Clusters you could find eBankUnitedStates.com by searching for ebank, ebanks, or ebanking in the United States.
Our if you search for ebanks you might be taken directly in your search to the authority main web site eBankingAuthority.com
Our if you are looking for ebanks in Virginia or any of the other 50 states in the USA then you can find the best choice provided by Charley’s Domain Name Cluster because Charley owns the ebank for the United States as well as for each specific state.

Example of names Charley owns for his focused subject:
eBankingAuthority.com
eBankUnitedStates.com
eBankVirginia.com
eBankWashington.com
This way Charley gains traffic from the Authority site as the main web site. This is however like anyone single domain name web site that will get what traffic or visitors it gets.

Every web site wants lots of traffic including this Logic Blog, but what 15 years of being a domain name buyer has taught us is we really want to do business and not just create traffic so owning names in a common subject in nouns (also known as keyword domain names) with a topic and location and ending with a .com only highest level and value domain name ending

To get larger traffic and to quantify that traffic Charley needed to expand his web site presence and to focus like in real estate (and area that has been very rewarding to Charley over the past 40+ years).

Charley’s current status after just three short years.
Charley has began releasing basic web sites with banking information and specifically ebanking information for each country he owns and he owns them all. We will continue to watch Charley’s progress over the next few years and report the traffic and relationships that owning these domain names has brought to Charley.

Posted by admin in • Domain Name Investing
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